Jaysons Opticians
(http://jaysonsopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
The site avoids trust theatre by backing its claims with verifiable history and clinical credentials. The review count of 41 is supported by a proof link in the data, suggesting integration with a third-party platform rather than static, unverified text. However, minor points are assigned because clinical claims such as ‘First class reputation’ and ‘Only authorised reseller’ are presented as assertions without direct links to reseller certificates or specific award bodies.
The proof density is high, with a ratio of substantive evidence to fluff that favors the consumer. Verifiable evidence includes the 1985 founding date, the 2023 refit, named staff members, and specific diagnostic tools like the OCT scanner. Vague assertions are kept to a minimum, appearing mostly in the brand descriptions (e.g., describing Ray-Ban as ‘iconic’).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
49Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 1 |
| /eyewear/ | 2 | 1 |
| /offers/ | 2 | 1 |
| /about/ | 0 | 1 |
| /services/enhanced-eye-exams/ | 2 | 1 |
| /contact-lenses/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"about": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"datePublished": "2023-02-06T09:47:48+00:00",
"dateModified": "2024-11-01T10:26:25+00:00",
"description": "JaysonOpticians has you covered for a comprehensive eye tests by experienced optometrists, to an extensive frame collection to select from.",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/icon-glasses-f.png",
"width": 96,
"height": 74
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/eyewear/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/",
"url": "https://www.jaysonsopticians.co.uk/eyewear/",
"name": "Eyewear - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"datePublished": "2023-02-10T07:46:24+00:00",
"dateModified": "2023-05-03T10:06:51+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/eyewear/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/05/rayban-1.png",
"width": 320,
"height": 90
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/eyewear/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyewear"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/offers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/offers/",
"url": "https://www.jaysonsopticians.co.uk/offers/",
"name": "Offers - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"datePublished": "2023-02-09T06:26:55+00:00",
"dateModified": "2024-07-12T14:28:25+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/offers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/offers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/offers/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/offer1-min.jpg",
"width": 427,
"height": 522,
"caption": "Buy one get one FREE on frame purchases above £69"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/offers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Offers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/about/",
"url": "https://www.jaysonsopticians.co.uk/about/",
"name": "About - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"datePublished": "2023-02-10T11:50:15+00:00",
"dateModified": "2024-11-07T07:05:39+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/services/enhanced-eye-exams/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/",
"url": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/",
"name": "Enhanced Eye Exams - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage"
},
"thumbnailUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"datePublished": "2023-02-09T12:50:30+00:00",
"dateModified": "2023-04-17T06:53:45+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#primaryimage",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/enhanced-eye-examinations-1.jpg",
"width": 600,
"height": 450
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/services/enhanced-eye-exams/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.jaysonsopticians.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Enhanced Eye Exams"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
/contact-lenses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/",
"url": "https://www.jaysonsopticians.co.uk/contact-lenses/",
"name": "Contact Lenses - Jaysons Opticians",
"isPartOf": {
"@id": "https://www.jaysonsopticians.co.uk/#website"
},
"datePublished": "2023-03-06T11:28:45+00:00",
"dateModified": "2024-11-07T07:19:36+00:00",
"breadcrumb": {
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.jaysonsopticians.co.uk/contact-lenses/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.jaysonsopticians.co.uk/contact-lenses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.jaysonsopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Lenses"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.jaysonsopticians.co.uk/#website",
"url": "https://www.jaysonsopticians.co.uk/",
"name": "Jaysons Opticians",
"description": "",
"publisher": {
"@id": "https://www.jaysonsopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.jaysonsopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.jaysonsopticians.co.uk/#organization",
"name": "Jayson Opticians",
"url": "https://www.jaysonsopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/",
"url": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"contentUrl": "https://www.jaysonsopticians.co.uk/wp-content/uploads/2023/02/jaysons-email.png",
"width": 188,
"height": 37,
"caption": "Jayson Opticians"
},
"image": {
"@id": "https://www.jaysonsopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/JaysonsOpticians/"
]
}
]
}
Explore the other reputation pillars for Jaysons Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jaysons Opticians, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jaysons Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://jaysonsopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.