Kendall
(https://kendallmotoroil.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is partially established via Phillips 66 metadata, but gaps exist. Kyle Kress is cited as an automotive product expert in the news section, yet there is no Person schema or sameAs links to verify his credentials. The H1 heading Kendall is overly brief, and the structured data, while present, lacks sameAs references to external industry certifications or trade organization memberships.
The disconnect is most visible in the SEE BENCHMARKS call-to-action for the Super-D product, which exists as a marketing claim without the immediate transparency of the actual data tables in the provided crawl. Claims like ensured reliability and not cutting corners are high-level marketing abstractions that lack corresponding technical protocols or quality control descriptions in the clean_text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kendallmotoroil.com/",
"url": "https://www.kendallmotoroil.com/",
"name": "Home - Kendall",
"isPartOf": {
"@id": "https://www.kendallmotoroil.com/#website"
},
"datePublished": "2024-05-24T20:16:32+00:00",
"dateModified": "2026-05-22T20:32:39+00:00",
"breadcrumb": {
"@id": "https://www.kendallmotoroil.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kendallmotoroil.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kendallmotoroil.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kendallmotoroil.com/#website",
"url": "https://www.kendallmotoroil.com/",
"name": "Kendall",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kendallmotoroil.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1"
}
},
{
"@type": "Organization",
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1",
"name": "Kendall",
"url": "https://www.kendallmotoroil.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/",
"url": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"contentUrl": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"caption": "Kendall Motor Oil",
"width": 192,
"height": 192
},
"image": {
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/kendallmotoroil/?hl=en",
"https://www.facebook.com/KendallMotorOil/?fref=ts",
"https://www.youtube.com/user/OfficialKendallOil"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Kendall",
"url": "https://www.kendallmotoroil.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.kendallmotoroil.com/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "zaman"
}
],
"creator": [
"zaman"
],
"publisher": {
"@type": "Organization",
"name": "Kendall",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-05-24T20:16:32Z",
"datePublished": "2024-05-24T20:16:32Z",
"dateModified": "2026-05-22T20:32:39Z"
}
]
/why-kendall/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kendallmotoroil.com/why-kendall/",
"url": "https://www.kendallmotoroil.com/why-kendall/",
"name": "Why Kendall? - Kendall",
"isPartOf": {
"@id": "https://www.kendallmotoroil.com/#website"
},
"datePublished": "2020-09-24T19:48:21+00:00",
"dateModified": "2026-05-22T20:41:19+00:00",
"breadcrumb": {
"@id": "https://www.kendallmotoroil.com/why-kendall/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kendallmotoroil.com/why-kendall/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kendallmotoroil.com/why-kendall/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kendallmotoroil.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Why Kendall?"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kendallmotoroil.com/#website",
"url": "https://www.kendallmotoroil.com/",
"name": "Kendall",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kendallmotoroil.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1"
}
},
{
"@type": "Organization",
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1",
"name": "Kendall",
"url": "https://www.kendallmotoroil.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/",
"url": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"contentUrl": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"caption": "Kendall Motor Oil",
"width": 192,
"height": 192
},
"image": {
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/kendallmotoroil/?hl=en",
"https://www.facebook.com/KendallMotorOil/?fref=ts",
"https://www.youtube.com/user/OfficialKendallOil"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Why Kendall?",
"url": "http://www.kendallmotoroil.com/why-kendall/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.kendallmotoroil.com/why-kendall/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "barryceelen"
}
],
"creator": [
"barryceelen"
],
"publisher": {
"@type": "Organization",
"name": "Kendall",
"logo": ""
},
"keywords": [],
"dateCreated": "2020-09-24T19:48:21Z",
"datePublished": "2020-09-24T19:48:21Z",
"dateModified": "2026-05-22T20:41:19Z"
}
]
/resources/news/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.kendallmotoroil.com/resources/news/",
"url": "https://www.kendallmotoroil.com/resources/news/",
"name": "News Archives - Kendall",
"isPartOf": {
"@id": "https://www.kendallmotoroil.com/#website"
},
"breadcrumb": {
"@id": "https://www.kendallmotoroil.com/resources/news/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kendallmotoroil.com/resources/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kendallmotoroil.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kendallmotoroil.com/#website",
"url": "https://www.kendallmotoroil.com/",
"name": "Kendall",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kendallmotoroil.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1"
}
},
{
"@type": "Organization",
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1",
"name": "Kendall",
"url": "https://www.kendallmotoroil.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/",
"url": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"contentUrl": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"caption": "Kendall Motor Oil",
"width": 192,
"height": 192
},
"image": {
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/kendallmotoroil/?hl=en",
"https://www.facebook.com/KendallMotorOil/?fref=ts",
"https://www.youtube.com/user/OfficialKendallOil"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "News",
"url": "http://www.kendallmotoroil.com/resources/news/"
}
]
/find-distributor/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kendallmotoroil.com/find-distributor/",
"url": "https://www.kendallmotoroil.com/find-distributor/",
"name": "Find a Distributor - Kendall",
"isPartOf": {
"@id": "https://www.kendallmotoroil.com/#website"
},
"datePublished": "2020-01-07T14:53:26+00:00",
"dateModified": "2024-07-27T22:51:42+00:00",
"breadcrumb": {
"@id": "https://www.kendallmotoroil.com/find-distributor/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kendallmotoroil.com/find-distributor/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kendallmotoroil.com/find-distributor/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kendallmotoroil.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find a Distributor"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kendallmotoroil.com/#website",
"url": "https://www.kendallmotoroil.com/",
"name": "Kendall",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kendallmotoroil.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1"
}
},
{
"@type": "Organization",
"@id": "https://www.kendallmotoroil.com/#/schema/Organization/1",
"name": "Kendall",
"url": "https://www.kendallmotoroil.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/",
"url": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"contentUrl": "https://www.kendallmotoroil.com/wp-content/client-mu-plugins/psx-yoast/images/kendall-android-chrome-192.png",
"caption": "Kendall Motor Oil",
"width": 192,
"height": 192
},
"image": {
"@id": "https://www.kendallmotoroil.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/kendallmotoroil/?hl=en",
"https://www.facebook.com/KendallMotorOil/?fref=ts",
"https://www.youtube.com/user/OfficialKendallOil"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Find a Distributor",
"url": "http://www.kendallmotoroil.com/find-distributor/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.kendallmotoroil.com/find-distributor/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "barryceelen"
}
],
"creator": [
"barryceelen"
],
"publisher": {
"@type": "Organization",
"name": "Kendall",
"logo": ""
},
"keywords": [],
"dateCreated": "2020-01-07T14:53:26Z",
"datePublished": "2020-01-07T14:53:26Z",
"dateModified": "2024-07-27T22:51:42Z"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /why-kendall/ | 2 | 1 |
| /resources/news/ | 2 | 1 |
| /find-distributor/ | 2 | 1 |
Explore the other reputation pillars for Kendall
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kendall, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kendall: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kendallmotoroil.com to view the most current version of its content and see directly what this company is about and what it offers.