Information Density: Kendall – Signal Evidence & AI Readability

[H2] Keep It Kendall®
When you take pride in what you run, what you put in matters. Kendall Motor Oil helps engines run longer, stronger and smoother — mile after mile. Because if you want to keep it rolling, Keep it Kendall.
Why kendall

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[H2] Highlighted Products
Every Kendall product is specifically designed to provide your engines and machinery with the best of our science for better performance.

[IMG: VERSATRANS® ULV ATF]

[H2] VERSATRANS® ULV ATF
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[IMG: SHP® 668 ATF]

[H2] SHP® 668 ATF
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[IMG: GT-1® ENDURANCE MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® ENDURANCE MOTOR OIL WITH LIQUITEK®
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[IMG: GT-1® HIGH MILEAGE BOOSTER]

[H2] GT-1® HIGH MILEAGE BOOSTER
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[IMG: GT-1® COMPETITION MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® COMPETITION MOTOR OIL WITH LIQUITEK®
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[IMG: GT-1® MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® MOTOR OIL WITH LIQUITEK®
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[IMG: GT-1® MAX MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® MAX MOTOR OIL WITH LIQUITEK®
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[IMG: GT-1® HIGH PERFORMANCE MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® HIGH PERFORMANCE MOTOR OIL WITH LIQUITEK®
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[IMG: GT-1® HP ELITE MOTOR OIL WITH LIQUITEK®]

[H2] GT-1® HP ELITE MOTOR OIL WITH LIQUITEK®
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[IMG: FOUR SEASONS HYDRAULIC FLUID AW]

[H2] FOUR SEASONS HYDRAULIC FLUID AW
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[IMG: SUPER-D® 3 DIESEL ENGINE OIL 20W-50]

[H2] SUPER-D® 3 DIESEL ENGINE OIL 20W-50
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[IMG: SPECIAL LIMITED-SLIP GEAR LUBRICANT]

[H2] SPECIAL LIMITED-SLIP GEAR LUBRICANT
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[IMG: L-427 SUPER BLU® GREASE]

[H2] L-427 SUPER BLU® GREASE
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[IMG: C-915 FIFTH WHEEL GREASE]

[H2] C-915 FIFTH WHEEL GREASE
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[IMG: EXTENDED BEARING LIFE (EBL) GREASE]

[H2] EXTENDED BEARING LIFE (EBL) GREASE
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[IMG: AIR COOLED 2-CYCLE MOTOR OIL]

[H2] AIR COOLED 2-CYCLE MOTOR OIL
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[H2] Low Viscosity Leads to Victory.
Kendall Super-D® FE 10W-30 delivers industry-leading wear protection and fuel economy.
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[H2] Keep It Kendall®
You put in the work. Your oil should too. Kendall delivers the protection that keeps your engine reliable.
Learn About Us
[H2] News

News
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PC-12 Engine Oil: Improved Performance and Emissions Standards
June 11, 2025

News
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Phillips 66® Lubricants Launches VersaTrans® ULV ATF
September 29, 2022

News
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RVing in The USA TV Series 2 Continues on the Discovery Networks 4th Quarter 2022 with Kendall® Motor Oil Sponsorship
September 21, 2022

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[H2] Keep It Kendall®
[H2] In for the Long Haul
You don’t cut corners. Not in the garage. Not on the job. And not when it comes to what you pour into your engine. Kendall® Motor Oil is made for the ones who haul, build, race, wrench and put in the extra mile — because performance starts with what you put in. When you Keep It Kendall®, you’re ensuring you’re never the only workhorse in the shop.
That’s why Kendall® doesn’t just run in cars — it provides a full line of formulations for multiple industries, including automotive, trucking, construction, agriculture, and small engines. Whether it’s on the road, at the site, in the fields or in your yard, if you want to keep it rolling, 
Keep it Kendall®.
[H2] Our History
[H2] Become a Distributor
[H2] Our Product Quality Guarantee
[H2] Commitment to Health & Safety

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News

[IMG: PC-12 Engine Oil: Improved Performance and Emissions Standards]

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PC-12 Engine Oil: Improved Performance and Emissions Standards
June 11, 2025
PC-12, a new engine oil category, is being developed to keep up with the advancements being made with heavy duty engines. This next-generation engine oil category will meet the needs of engine manufacturers and fleet operators while addressing stricter emission standards developed by the EPA. Our team of forward-thinking scientists and engineers is working together […]

[IMG: <span class=]

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Phillips 66® Lubricants Launches VersaTrans® ULV ATF
September 29, 2022
Ultra-low viscosity transmission fluid provides long service life and better shift performance for modern transmissions HOUSTON (September 26, 2022)— Phillips 66® Lubricants continues to grow its product portfolio with the launch of VersaTrans ULV ATF—an automatic transmission fluid designed to meet the evolving specifications of newer Ford and GM vehicles with 9 and 10 speed […]

[IMG: <i>RVing in The USA</i> TV Series 2 Continues on the Discovery Networks 4th Quarter 2022 with Kendall® Motor Oil Sponsorship]

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RVing in The USA TV Series 2 Continues on the Discovery Networks 4th Quarter 2022 with Kendall® Motor Oil Sponsorship
September 21, 2022
30-Minute Weekly Episodes reach Millions of RV Owners and Fans in Primetime New York, New York, Sept. 15, 2022 – RVing in the USA’s, 8-week, 30-minute Series Two starts 4th Quarter 2022 showcasing the hugely popular RV lifestyle and the companies that serve their needs. Hosted by Bill Stephens and Maria Prekeges, experienced recreational outdoors, […]

[IMG: Customer Spotlight: Eric Frankenberger Honored by <i>NOLN</i>]

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Customer Spotlight: Eric Frankenberger Honored by NOLN
September 7, 2022
Congratulations to Eric Frankenberger, President of Oil Changers, for his recent honor by National Oil Lubes and News (NOLN) as 2022 Operator of the Year! From his humble beginnings of washing windows and airing tires, to the eventual leading of that same company, Eric’s history shows that dedication and hard work pay off. Read the […]

[IMG: Car enthusiasts come together as ‘Kendall Custom’ sale helps support families battling childhood cancers]

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Car enthusiasts come together as ‘Kendall Custom’ sale helps support families battling childhood cancers
January 25, 2022
$450,000 ‘Kendall Custom’ sale benefits Curing Kids Cancer KISSIMMEE, Florida (January 24, 2022)—Closing out an inspiring and emotional two-year build and one-year national tour, The Kendall® Custom, a 1967 Ford Mustang GT500 Restomod, sold for an extraordinary $450,000 at Mecum Auctions Kissimmee 2022 with 100% of the proceeds benefitting Curing Kids Cancer. “The Kendall Custom […]

[IMG: Kendall Motor Oil Partners with Mecum Auctions to Fund Research and Treatments for Curing Kids Cancer]

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Kendall Motor Oil Partners with Mecum Auctions to Fund Research and Treatments for Curing Kids Cancer
July 12, 2021
All sale proceeds from ‘The Kendall Custom’ 1967 Mustang GT500 Restomod to go to charity KISSIMMEE, Florida., January 14, 2021—Kendall Motor Oil, the Official Motor Oil of Mecum Auctions, commissioned a fully custom, street-ready 1967 Shelby-inspired GT500 restomod that will be put up for auction in support of the charity Curing Kids Cancer. Curing Kids […]

[IMG: Kendall Featured on NOLN Podcast]

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Kendall Featured on NOLN Podcast
November 24, 2020
In this special edition of the NOLN Podcast, Phillips 66® Automotive product expert, Kyle Kress, introduces the Kendall® GT-1® High Mileage Booster and explains how lube shops and customers can benefit from the science behind this innovative product. Listen Now

[IMG: Kendall Motor Oil to debut ‘The Kendall Custom’ 1967 Mustang GT 500 Restomod]

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Kendall Motor Oil to debut ‘The Kendall Custom’ 1967 Mustang GT 500 Restomod
October 29, 2020
Kendall Motor Oil, Official Motor Oil of Mecum Auctions, to debut ‘The Kendall Custom’ 1967 Mustang GT 500 Restomod Car to be unveiled at Mecum’s Indy Fall Special, Oct. 30 Houston, Texas, Oct. 29, 2020—To demonstrate their ideology that “You Get Out What You Put In®,” Kendall® Motor Oil commissioned Denver-based Thompson Street Customs to […]

[IMG: Your Quick Guide to the ILSAC GF-6 and API SP Motor Oil Standards.]

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Your Quick Guide to the ILSAC GF-6 and API SP Motor Oil Standards.
May 1, 2020
As a lube shop owner or consumer, you may have seen quite a bit of buzz about the new ILSAC GF-6 and AP SP motor oil specifications, coming into effect May 1, 2020. But what are these specifications all about and why do we need them? What You Need to Know About ILSAC GF-6 and […]

[IMG: Everything You Need to Know About GF-6 and API SP Motor Oil Standards.]

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Everything You Need to Know About GF-6 and API SP Motor Oil Standards.
May 1, 2020
The new ILSAC GF-6 and API SP specifications for passenger car motor oil will launch on May 1, 2020, directly affecting both installers and consumers. These new, higher performance oil categories have been developed in response to several driving forces. The most important factors include need to improve fuel economy and reduce greenhouse gas emissions […]