TFI Leap Card
(https://about.leapcard.ie) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through technical accuracy and official policy updates rather than personal brand building. The schema_json focuses on CollectionPage and WebPage types which, while generic, are appropriate for a public information portal. There are no claims of ‘unrivaled expertise’ or unnamed ‘specialists’; the authority is derived from the NTA (National Transport Authority) and the specific, dated fare changes (April 28th 2025). The technical implementation is robust with a clear heading hierarchy and specific data protection compliance mentions.
There is no disconnect between marketing claims and demonstrated capabilities. Bold performance claims such as ‘Save up to 30%’ are not just slogans but are backed by multi-city fare tables comparing cash vs. card prices. The promise of ‘instant’ top-ups is qualified by technical NFC requirements and connectivity troubleshooting guides. The site demonstrates exactly what it claims to provide: a functional digital interface for transit payment.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://about.leapcard.ie/",
"url": "https://about.leapcard.ie/",
"name": "Leap Card -",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"breadcrumb": {
"@id": "https://about.leapcard.ie/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/card-ticket-types/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://about.leapcard.ie/about/card-ticket-types",
"url": "https://about.leapcard.ie/about/card-ticket-types",
"name": "Multi-trip Tickets - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"datePublished": "2015-05-25T11:39:29+00:00",
"dateModified": "2026-04-07T16:01:58+00:00",
"description": "Find out which TFI Leap Card and ticket is right for you. Save with Adult, Student, Child and Visitor offering a wide range of discounted fares.",
"breadcrumb": {
"@id": "https://about.leapcard.ie/about/card-ticket-types#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://about.leapcard.ie/about/card-ticket-types"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/about/card-ticket-types#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://about.leapcard.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About TFI Leap Card",
"item": "https://about.leapcard.ie/about"
},
{
"@type": "ListItem",
"position": 3,
"name": "Multi-trip Tickets"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/leap-top-up-app/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://about.leapcard.ie/leap-top-up-app",
"url": "https://about.leapcard.ie/leap-top-up-app",
"name": "Leap Top-Up app - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"datePublished": "2015-11-27T15:47:58+00:00",
"dateModified": "2026-03-26T14:13:17+00:00",
"description": "Top-Up your TFI Leap Card using our free Android NFC App. Find out more here and download your Leap Top-Up App today.",
"breadcrumb": {
"@id": "https://about.leapcard.ie/leap-top-up-app#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://about.leapcard.ie/leap-top-up-app"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/leap-top-up-app#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://about.leapcard.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Leap Top-Up app"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/fares-discounts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://about.leapcard.ie/about/fares-discounts",
"url": "https://about.leapcard.ie/about/fares-discounts",
"name": "Leap Card Fares - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"datePublished": "2016-11-30T16:08:58+00:00",
"dateModified": "2026-04-07T16:04:21+00:00",
"breadcrumb": {
"@id": "https://about.leapcard.ie/about/fares-discounts#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://about.leapcard.ie/about/fares-discounts"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/about/fares-discounts#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://about.leapcard.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About TFI Leap Card",
"item": "https://about.leapcard.ie/about"
},
{
"@type": "ListItem",
"position": 3,
"name": "Leap Card Fares"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/tfi-leap-card-types/child-5-8-tfi-leap-card/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card",
"url": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card",
"name": "Child (5-8) TFI Leap Card - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card#primaryimage"
},
"image": {
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card#primaryimage"
},
"thumbnailUrl": "https://about.leapcard.ie/wp-content/uploads/2025/02/Apply-now_button.png",
"datePublished": "2025-09-02T11:01:04+00:00",
"dateModified": "2026-03-27T12:33:48+00:00",
"breadcrumb": {
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card#primaryimage",
"url": "https://about.leapcard.ie/wp-content/uploads/2025/02/Apply-now_button.png",
"contentUrl": "https://about.leapcard.ie/wp-content/uploads/2025/02/Apply-now_button.png",
"width": 250,
"height": 50,
"caption": "Apply now button"
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/about/tfi-leap-card-types/child-5-8-tfi-leap-card#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://about.leapcard.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About TFI Leap Card",
"item": "https://about.leapcard.ie/about"
},
{
"@type": "ListItem",
"position": 3,
"name": "TFI Leap Card Types",
"item": "https://about.leapcard.ie/about/tfi-leap-card-types"
},
{
"@type": "ListItem",
"position": 4,
"name": "Child (5-8) TFI Leap Card"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/tfi-90-minute-fare/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://about.leapcard.ie/tfi-90-minute-fare",
"url": "https://about.leapcard.ie/tfi-90-minute-fare",
"name": "TFI 90 Minute Fare - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"datePublished": "2021-11-09T11:02:12+00:00",
"dateModified": "2025-12-11T16:46:37+00:00",
"breadcrumb": {
"@id": "https://about.leapcard.ie/tfi-90-minute-fare#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://about.leapcard.ie/tfi-90-minute-fare"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/tfi-90-minute-fare#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://about.leapcard.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "TFI 90 Minute Fare"
}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /about/card-ticket-types/ | 2 | 0 |
| /leap-top-up-app/ | 2 | 0 |
| /about/fares-discounts/ | 2 | 0 |
| /about/tfi-leap-card-types/child-5-8-tfi-leap-card/ | 3 | 0 |
| /tfi-90-minute-fare/ | 2 | 0 |
This page presents a snapshot of public data from TFI Leap Card, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TFI Leap Card: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://about.leapcard.ie to view the most current version of its content and see directly what this company is about and what it offers.