TFI Leap Card
(https://about.leapcard.ie) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a minor technical flag for trust theatre as the metadata indicates a review_count of 2 but a proof_links_count of 0. However, this is largely mitigated by the site’s role as a public utility where trust is established through official government branding (TFI) rather than social proof. The claims made, such as agent counts and fare zones, are verified by specific lists of participating operators like Wexford Bus and Matthews.ie. No ‘award-winning’ or ‘leading provider’ tropes are used without immediate context.
The ratio of verifiable evidence to assertions is near 1:1. Every fare reduction claim is accompanied by a table, and every ‘free travel’ claim for children is linked to a specific application process requiring birth certificates. The site references exact operational dates, such as the zonal fare changes effective April 28th 2025 and planned changes for June 2025. This high density of dated, specific data makes the content highly credible.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /about/card-ticket-types/ | 2 | 0 |
| /leap-top-up-app/ | 2 | 0 |
| /about/fares-discounts/ | 2 | 0 |
| /about/tfi-leap-card-types/child-5-8-tfi-leap-card/ | 3 | 0 |
| /tfi-90-minute-fare/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"@graph": [
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"@id": "https://about.leapcard.ie/",
"url": "https://about.leapcard.ie/",
"name": "Leap Card -",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"breadcrumb": {
"@id": "https://about.leapcard.ie/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://about.leapcard.ie/#breadcrumb",
"itemListElement": [
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}
]
},
{
"@type": "WebSite",
"@id": "https://about.leapcard.ie/#website",
"url": "https://about.leapcard.ie/",
"name": "Leap Card",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://about.leapcard.ie/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/card-ticket-types/
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"@id": "https://about.leapcard.ie/about/card-ticket-types",
"url": "https://about.leapcard.ie/about/card-ticket-types",
"name": "Multi-trip Tickets - Leap Card",
"isPartOf": {
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},
"datePublished": "2015-05-25T11:39:29+00:00",
"dateModified": "2026-04-07T16:01:58+00:00",
"description": "Find out which TFI Leap Card and ticket is right for you. Save with Adult, Student, Child and Visitor offering a wide range of discounted fares.",
"breadcrumb": {
"@id": "https://about.leapcard.ie/about/card-ticket-types#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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]
}
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"@type": "ListItem",
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"name": "About TFI Leap Card",
"item": "https://about.leapcard.ie/about"
},
{
"@type": "ListItem",
"position": 3,
"name": "Multi-trip Tickets"
}
]
},
{
"@type": "WebSite",
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"url": "https://about.leapcard.ie/",
"name": "Leap Card",
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}
/leap-top-up-app/
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"name": "Leap Top-Up app - Leap Card",
"isPartOf": {
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},
"datePublished": "2015-11-27T15:47:58+00:00",
"dateModified": "2026-03-26T14:13:17+00:00",
"description": "Top-Up your TFI Leap Card using our free Android NFC App. Find out more here and download your Leap Top-Up App today.",
"breadcrumb": {
"@id": "https://about.leapcard.ie/leap-top-up-app#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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},
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},
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"name": "Leap Top-Up app"
}
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},
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"inLanguage": "en-US"
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}
/about/fares-discounts/
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"url": "https://about.leapcard.ie/about/fares-discounts",
"name": "Leap Card Fares - Leap Card",
"isPartOf": {
"@id": "https://about.leapcard.ie/#website"
},
"datePublished": "2016-11-30T16:08:58+00:00",
"dateModified": "2026-04-07T16:04:21+00:00",
"breadcrumb": {
"@id": "https://about.leapcard.ie/about/fares-discounts#breadcrumb"
},
"inLanguage": "en-US",
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},
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"item": "https://about.leapcard.ie/about"
},
{
"@type": "ListItem",
"position": 3,
"name": "Leap Card Fares"
}
]
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}
/about/tfi-leap-card-types/child-5-8-tfi-leap-card/
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"datePublished": "2025-09-02T11:01:04+00:00",
"dateModified": "2026-03-27T12:33:48+00:00",
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"height": 50,
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},
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}
/tfi-90-minute-fare/
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"datePublished": "2021-11-09T11:02:12+00:00",
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}
]
},
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}
This page presents a snapshot of public data from TFI Leap Card, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TFI Leap Card: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://about.leapcard.ie to view the most current version of its content and see directly what this company is about and what it offers.