Shippo
(https://goshippo.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through structured data. The schema_json includes a founding date of 2013 and names specific founders Laura Behrens Wu and Simon Kreuz with social SameAs links. Technical credibility is high, with clear documentation references for developers and a robust heading hierarchy that reflects a product-led growth model.
The disconnect is minimal. Bold claims like 90% potential savings are contextualized within a list of 40+ carriers, implying the savings come from rate comparison. Performance stats are stated as absolute totals (200M+ shipments) rather than vague percentages, which increases the forensic weight of the data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://goshippo.com/#organization",
"name": "Shippo",
"url": "https://goshippo.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://goshippo.com/#logo",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
"contentUrl": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
"caption": "Shippo Logo"
},
"foundingDate": "2013",
"description": "Shippo is a multi-carrier shipping API and web application that helps e-commerce businesses streamline their shipping process.",
"sameAs": [
"https://x.com/shippo",
"https://www.facebook.com/goshippo",
"https://www.linkedin.com/company/shippo"
],
"founder": [
{
"@type": "Person",
"name": "Laura Behrens Wu"
},
{
"@type": "Person",
"name": "Simon Kreuz"
}
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-555-199",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": "English"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2261 Market Street",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94114",
"addressCountry": "US"
}
},
{
"@type": "WebSite",
"@id": "https://goshippo.com/#website",
"url": "https://goshippo.com/",
"name": "Shippo",
"alternateName": "Shippo - Multi-Carrier Shipping Platform",
"description": "Shippo provides powerful shipping tools for modern e-commerce. Compare rates, print labels, track shipments, and more—all from one place.",
"publisher": {
"@id": "https://goshippo.com/#organization"
},
"inLanguage": "en"
}
]
}
/carriers/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Carriers | Shippo",
"description": "Shippo is a multi-carrier shipping software that lets you print with 40+ Global Carriers at once, including access to DHL, FedEx, UPS, and USPS shipping labels.",
"url": "/carriers",
"about": {
"@type": "SoftwareApplication",
"name": "Shippo",
"applicationCategory": "BusinessApplication",
"description": "Multi-carrier shipping software that lets you print with 40+ Global Carriers at once, including access to DHL, FedEx, UPS, and USPS shipping labels.",
"offers": {
"@type": "AggregateOffer",
"availability": "https://schema.org/InStock"
}
},
"mainEntity": {
"@type": "ItemList",
"name": "Shipping Carriers",
"description": "A global network of carriers available through Shippo",
"numberOfItems": 48,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Organization",
"name": "USPS",
"url": "/carriers/usps-shipping-software"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Organization",
"name": "FedEx",
"url": "/carriers/fedex-shipping-software"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Organization",
"name": "UPS",
"url": "/carriers/ups-shipping-software"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Organization",
"name": "UPS Canada",
"url": "/carriers/ups-canada-shipping-software"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Organization",
"name": "Canada Post",
"url": "/carriers/canada-post-shipping-rates"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Organization",
"name": "DHL Express",
"url": "/carriers/dhl-express"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Organization",
"name": "APC Postal Logistics",
"url": "/carriers/apc-postal-logistics"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Organization",
"name": "Australia Post",
"url": "/carriers/australia-post-rates"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Organization",
"name": "Jitsu",
"url": "/carriers/jitsu"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Organization",
"name": "CDL",
"url": "/carriers/cdl-last-mile-solutions"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Organization",
"name": "Colissimo",
"url": "/carriers/colissimo"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Organization",
"name": "Aramex Tracking",
"url": "/carriers/aramex-tracking"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Organization",
"name": "BorderGuru",
"url": "/carriers/borderguru"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Organization",
"name": "Boxberry",
"url": "/carriers/boxberry"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Organization",
"name": "Bring Tracking",
"url": "/carriers/bring-tracking"
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Organization",
"name": "CollectPlus Tracking",
"url": "/carriers/collectplus-tracking"
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Organization",
"name": "Correos España",
"url": "/carriers/correos-espana"
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Organization",
"name": "United Delivery Service",
"url": "/carriers/shippo-united-delivery-service-shipping-software"
}
},
{
"@type": "ListItem",
"position": 19,
"item": {
"@type": "Organization",
"name": "Better Trucks",
"url": "/carriers/shippo-better-trucks-shipping-software"
}
},
{
"@type": "ListItem",
"position": 20,
"item": {
"@type": "Organization",
"name": "Pitney Bowes",
"url": "/carriers/pitney-bowes"
}
},
{
"@type": "ListItem",
"position": 21,
"item": {
"@type": "Organization",
"name": "Chronopost",
"url": "/carriers/chronopost"
}
},
{
"@type": "ListItem",
"position": 22,
"item": {
"@type": "Organization",
"name": "Deutsche Post",
"url": "/carriers/deutsche-post"
}
},
{
"@type": "ListItem",
"position": 23,
"item": {
"@type": "Organization",
"name": "DHL eCommerce",
"url": "/carriers/dhl-ecommerce"
}
},
{
"@type": "ListItem",
"position": 24,
"item": {
"@type": "Organization",
"name": "DPD UK",
"url": "/carriers/dpd-uk"
}
},
{
"@type": "ListItem",
"position": 25,
"item": {
"@type": "Organization",
"name": "DPD Germany",
"url": "/carriers/dpd-germany"
}
},
{
"@type": "ListItem",
"position": 26,
"item": {
"@type": "Organization",
"name": "ePost Global",
"url": "/carriers/epost-global"
}
},
{
"@type": "ListItem",
"position": 27,
"item": {
"@type": "Organization",
"name": "Evri Shipping",
"url": "/carriers/evri"
}
},
{
"@type": "ListItem",
"position": 28,
"item": {
"@type": "Organization",
"name": "GLS US",
"url": "/carriers/gls"
}
},
{
"@type": "ListItem",
"position": 29,
"item": {
"@type": "Organization",
"name": "LSO",
"url": "/carriers/lso"
}
},
{
"@type": "ListItem",
"position": 30,
"item": {
"@type": "Organization",
"name": "Veho",
"url": "/carriers/veho"
}
},
{
"@type": "ListItem",
"position": 31,
"item": {
"@type": "Organization",
"name": "OnTrac",
"url": "/carriers/ontrac-shipping"
}
},
{
"@type": "ListItem",
"position": 32,
"item": {
"@type": "Organization",
"name": "Mondial Relay",
"url": "/carriers/mondial-relay"
}
},
{
"@type": "ListItem",
"position": 33,
"item": {
"@type": "Organization",
"name": "Poste Italiane",
"url": "/carriers/poste-italiane"
}
},
{
"@type": "ListItem",
"position": 34,
"item": {
"@type": "Organization",
"name": "Sendle",
"url": "/carriers/sendle"
}
},
{
"@type": "ListItem",
"position": 35,
"item": {
"@type": "Organization",
"name": "Passport",
"url": "/carriers/passport"
}
},
{
"@type": "ListItem",
"position": 36,
"item": {
"@type": "Organization",
"name": "Purolator Shipping",
"url": "/carriers/purolator-shipping"
}
},
{
"@type": "ListItem",
"position": 37,
"item": {
"@type": "Organization",
"name": "Royal Mail",
"url": "/carriers/royal-mail"
}
},
{
"@type": "ListItem",
"position": 38,
"item": {
"@type": "Organization",
"name": "Estafeta",
"url": "/carriers/estafeta-tracking"
}
},
{
"@type": "ListItem",
"position": 39,
"item": {
"@type": "Organization",
"name": "GOPHR",
"url": "/carriers/gophr"
}
},
{
"@type": "ListItem",
"position": 40,
"item": {
"@type": "Organization",
"name": "HongKong Post",
"url": "/carriers/hongkong-post-tracking"
}
},
{
"@type": "ListItem",
"position": 41,
"item": {
"@type": "Organization",
"name": "Nippon Express",
"url": "/carriers/nippon-express-tracking"
}
},
{
"@type": "ListItem",
"position": 42,
"item": {
"@type": "Organization",
"name": "NZPost Tracking",
"url": "/carriers/nzpost-tracking"
}
},
{
"@type": "ListItem",
"position": 43,
"item": {
"@type": "Organization",
"name": "Posten Norge",
"url": "/carriers/posten-norge"
}
},
{
"@type": "ListItem",
"position": 44,
"item": {
"@type": "Organization",
"name": "Posti Tracking",
"url": "/carriers/posti-tracking"
}
},
{
"@type": "ListItem",
"position": 45,
"item": {
"@type": "Organization",
"name": "Russian Post Tracking",
"url": "/carriers/russian-post-tracking"
}
},
{
"@type": "ListItem",
"position": 46,
"item": {
"@type": "Organization",
"name": "SkyPostal",
"url": "/carriers/skypostal"
}
},
{
"@type": "ListItem",
"position": 47,
"item": {
"@type": "Organization",
"name": "Stuart",
"url": "/carriers/stuart"
}
}
]
}
}
/products/shipping/
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Shippo Shipping Solution",
"url": "/products/shipping",
"applicationCategory": "BusinessApplication",
"description": "Shipping solution for e-commerce and small business. Speed through your shipping with easy-to-use tools and deep discounts from 40+ carriers.",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "/products/shipping"
},
"featureList": [
"Store integrations - Print labels for all your e-commerce store orders in one place",
"Carrier network - Instantly access the best discounted rates from 40+ carriers",
"Automations - Set up shipping rules to create labels faster",
"Ship internationally - Easily generate customs forms and commercial invoices",
"Bulk label purchase - Edit and print labels for multiple orders at once",
"Carrier pickups - Schedule pickups with USPS and DHL Express",
"AI-powered delivery predictions",
"TikTok Shop integration",
"Discounted rates",
"Rate comparison",
"Analytics and reporting",
"Shipping insurance",
"Hassle-free returns",
"Tracking notifications",
"Customized branding"
],
"provider": {
"@type": "Organization",
"name": "Shippo",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg"
},
"sameAs": [
"https://twitter.com/shippo",
"https://www.facebook.com/goshippo",
"https://linkedin.com/company/shippo"
]
}
}
/integrations/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "E-commerce Shipping Integrations | Shippo",
"description": "Shippo's e-commerce shipping integrations and solutions allow you to sync orders and tracking information with platforms, marketplaces, APIs, and more.",
"url": "/integrations",
"inLanguage": "en",
"about": {
"@type": "SoftwareApplication",
"name": "Shippo",
"applicationCategory": "BusinessApplication",
"description": "E-commerce shipping integration platform that automatically syncs shipping information with platforms, marketplaces, and APIs to streamline logistics workflows.",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "/integrations"
},
"featureList": [
"E-commerce platform integrations",
"Marketplace integrations",
"CSV order import",
"Automatic order syncing",
"Tracking information sync",
"Multi-carrier shipping"
],
"integrationWith": [
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Shopify"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Square"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "WooCommerce"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Wix"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "BigCommerce"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Magento 2"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Squarespace"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Webflow"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "TikTok Shop"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Walmart Marketplace"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "eBay"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Etsy"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Amazon"
}
],
"provider": {
"@type": "Organization",
"name": "Shippo",
"url": "https://goshippo.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg"
},
"sameAs": [
"https://twitter.com/shippo",
"https://www.facebook.com/goshippo",
"https://linkedin.com/company/shippo"
]
}
}
}
🛡️ Trust Signals — external proof links that back the declared identity
173Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 73 | 1 |
| /carriers/ | 10 | 1 |
| /products/shipping/ | 66 | 1 |
| /integrations/ | 24 | 1 |
Explore the other reputation pillars for Shippo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Shippo, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shippo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://goshippo.com to view the most current version of its content and see directly what this company is about and what it offers.