Shippo
(https://goshippo.com) 📸 Data Snapshot: May 27, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
Trust markers are exceptionally strong. Unlike typical trust theatre, the review_count of 73 on the homepage is backed by specific testimonials from named individuals like Wendy Webster (Happy Hope Foundation) and Louis-Felix Boulanger (Bonlook). Each testimonial is linked to a case study, providing a clear proof path rather than anonymous floating quotes.
The proof density is high, with 48 carrier items and 13 software integration items identified in the mainEntity and integrationWith schema. The presence of specific case studies for different business types (Marketplaces, Enterprises, Small Businesses) provides a multidimensional proof structure that validates the claim of being a scalable solution.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
173Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 73 | 1 |
| /carriers/ | 10 | 1 |
| /products/shipping/ | 66 | 1 |
| /integrations/ | 24 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://goshippo.com/#organization",
"name": "Shippo",
"url": "https://goshippo.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://goshippo.com/#logo",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
"contentUrl": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg",
"caption": "Shippo Logo"
},
"foundingDate": "2013",
"description": "Shippo is a multi-carrier shipping API and web application that helps e-commerce businesses streamline their shipping process.",
"sameAs": [
"https://x.com/shippo",
"https://www.facebook.com/goshippo",
"https://www.linkedin.com/company/shippo"
],
"founder": [
{
"@type": "Person",
"name": "Laura Behrens Wu"
},
{
"@type": "Person",
"name": "Simon Kreuz"
}
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-555-199",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": "English"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2261 Market Street",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94114",
"addressCountry": "US"
}
},
{
"@type": "WebSite",
"@id": "https://goshippo.com/#website",
"url": "https://goshippo.com/",
"name": "Shippo",
"alternateName": "Shippo - Multi-Carrier Shipping Platform",
"description": "Shippo provides powerful shipping tools for modern e-commerce. Compare rates, print labels, track shipments, and more—all from one place.",
"publisher": {
"@id": "https://goshippo.com/#organization"
},
"inLanguage": "en"
}
]
}
/carriers/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Carriers | Shippo",
"description": "Shippo is a multi-carrier shipping software that lets you print with 40+ Global Carriers at once, including access to DHL, FedEx, UPS, and USPS shipping labels.",
"url": "/carriers",
"about": {
"@type": "SoftwareApplication",
"name": "Shippo",
"applicationCategory": "BusinessApplication",
"description": "Multi-carrier shipping software that lets you print with 40+ Global Carriers at once, including access to DHL, FedEx, UPS, and USPS shipping labels.",
"offers": {
"@type": "AggregateOffer",
"availability": "https://schema.org/InStock"
}
},
"mainEntity": {
"@type": "ItemList",
"name": "Shipping Carriers",
"description": "A global network of carriers available through Shippo",
"numberOfItems": 48,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Organization",
"name": "USPS",
"url": "/carriers/usps-shipping-software"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Organization",
"name": "FedEx",
"url": "/carriers/fedex-shipping-software"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Organization",
"name": "UPS",
"url": "/carriers/ups-shipping-software"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Organization",
"name": "UPS Canada",
"url": "/carriers/ups-canada-shipping-software"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Organization",
"name": "Canada Post",
"url": "/carriers/canada-post-shipping-rates"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Organization",
"name": "DHL Express",
"url": "/carriers/dhl-express"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Organization",
"name": "APC Postal Logistics",
"url": "/carriers/apc-postal-logistics"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Organization",
"name": "Australia Post",
"url": "/carriers/australia-post-rates"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Organization",
"name": "Jitsu",
"url": "/carriers/jitsu"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Organization",
"name": "CDL",
"url": "/carriers/cdl-last-mile-solutions"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Organization",
"name": "Colissimo",
"url": "/carriers/colissimo"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Organization",
"name": "Aramex Tracking",
"url": "/carriers/aramex-tracking"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Organization",
"name": "BorderGuru",
"url": "/carriers/borderguru"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Organization",
"name": "Boxberry",
"url": "/carriers/boxberry"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Organization",
"name": "Bring Tracking",
"url": "/carriers/bring-tracking"
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Organization",
"name": "CollectPlus Tracking",
"url": "/carriers/collectplus-tracking"
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Organization",
"name": "Correos España",
"url": "/carriers/correos-espana"
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Organization",
"name": "United Delivery Service",
"url": "/carriers/shippo-united-delivery-service-shipping-software"
}
},
{
"@type": "ListItem",
"position": 19,
"item": {
"@type": "Organization",
"name": "Better Trucks",
"url": "/carriers/shippo-better-trucks-shipping-software"
}
},
{
"@type": "ListItem",
"position": 20,
"item": {
"@type": "Organization",
"name": "Pitney Bowes",
"url": "/carriers/pitney-bowes"
}
},
{
"@type": "ListItem",
"position": 21,
"item": {
"@type": "Organization",
"name": "Chronopost",
"url": "/carriers/chronopost"
}
},
{
"@type": "ListItem",
"position": 22,
"item": {
"@type": "Organization",
"name": "Deutsche Post",
"url": "/carriers/deutsche-post"
}
},
{
"@type": "ListItem",
"position": 23,
"item": {
"@type": "Organization",
"name": "DHL eCommerce",
"url": "/carriers/dhl-ecommerce"
}
},
{
"@type": "ListItem",
"position": 24,
"item": {
"@type": "Organization",
"name": "DPD UK",
"url": "/carriers/dpd-uk"
}
},
{
"@type": "ListItem",
"position": 25,
"item": {
"@type": "Organization",
"name": "DPD Germany",
"url": "/carriers/dpd-germany"
}
},
{
"@type": "ListItem",
"position": 26,
"item": {
"@type": "Organization",
"name": "ePost Global",
"url": "/carriers/epost-global"
}
},
{
"@type": "ListItem",
"position": 27,
"item": {
"@type": "Organization",
"name": "Evri Shipping",
"url": "/carriers/evri"
}
},
{
"@type": "ListItem",
"position": 28,
"item": {
"@type": "Organization",
"name": "GLS US",
"url": "/carriers/gls"
}
},
{
"@type": "ListItem",
"position": 29,
"item": {
"@type": "Organization",
"name": "LSO",
"url": "/carriers/lso"
}
},
{
"@type": "ListItem",
"position": 30,
"item": {
"@type": "Organization",
"name": "Veho",
"url": "/carriers/veho"
}
},
{
"@type": "ListItem",
"position": 31,
"item": {
"@type": "Organization",
"name": "OnTrac",
"url": "/carriers/ontrac-shipping"
}
},
{
"@type": "ListItem",
"position": 32,
"item": {
"@type": "Organization",
"name": "Mondial Relay",
"url": "/carriers/mondial-relay"
}
},
{
"@type": "ListItem",
"position": 33,
"item": {
"@type": "Organization",
"name": "Poste Italiane",
"url": "/carriers/poste-italiane"
}
},
{
"@type": "ListItem",
"position": 34,
"item": {
"@type": "Organization",
"name": "Sendle",
"url": "/carriers/sendle"
}
},
{
"@type": "ListItem",
"position": 35,
"item": {
"@type": "Organization",
"name": "Passport",
"url": "/carriers/passport"
}
},
{
"@type": "ListItem",
"position": 36,
"item": {
"@type": "Organization",
"name": "Purolator Shipping",
"url": "/carriers/purolator-shipping"
}
},
{
"@type": "ListItem",
"position": 37,
"item": {
"@type": "Organization",
"name": "Royal Mail",
"url": "/carriers/royal-mail"
}
},
{
"@type": "ListItem",
"position": 38,
"item": {
"@type": "Organization",
"name": "Estafeta",
"url": "/carriers/estafeta-tracking"
}
},
{
"@type": "ListItem",
"position": 39,
"item": {
"@type": "Organization",
"name": "GOPHR",
"url": "/carriers/gophr"
}
},
{
"@type": "ListItem",
"position": 40,
"item": {
"@type": "Organization",
"name": "HongKong Post",
"url": "/carriers/hongkong-post-tracking"
}
},
{
"@type": "ListItem",
"position": 41,
"item": {
"@type": "Organization",
"name": "Nippon Express",
"url": "/carriers/nippon-express-tracking"
}
},
{
"@type": "ListItem",
"position": 42,
"item": {
"@type": "Organization",
"name": "NZPost Tracking",
"url": "/carriers/nzpost-tracking"
}
},
{
"@type": "ListItem",
"position": 43,
"item": {
"@type": "Organization",
"name": "Posten Norge",
"url": "/carriers/posten-norge"
}
},
{
"@type": "ListItem",
"position": 44,
"item": {
"@type": "Organization",
"name": "Posti Tracking",
"url": "/carriers/posti-tracking"
}
},
{
"@type": "ListItem",
"position": 45,
"item": {
"@type": "Organization",
"name": "Russian Post Tracking",
"url": "/carriers/russian-post-tracking"
}
},
{
"@type": "ListItem",
"position": 46,
"item": {
"@type": "Organization",
"name": "SkyPostal",
"url": "/carriers/skypostal"
}
},
{
"@type": "ListItem",
"position": 47,
"item": {
"@type": "Organization",
"name": "Stuart",
"url": "/carriers/stuart"
}
}
]
}
}
/products/shipping/
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Shippo Shipping Solution",
"url": "/products/shipping",
"applicationCategory": "BusinessApplication",
"description": "Shipping solution for e-commerce and small business. Speed through your shipping with easy-to-use tools and deep discounts from 40+ carriers.",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "/products/shipping"
},
"featureList": [
"Store integrations - Print labels for all your e-commerce store orders in one place",
"Carrier network - Instantly access the best discounted rates from 40+ carriers",
"Automations - Set up shipping rules to create labels faster",
"Ship internationally - Easily generate customs forms and commercial invoices",
"Bulk label purchase - Edit and print labels for multiple orders at once",
"Carrier pickups - Schedule pickups with USPS and DHL Express",
"AI-powered delivery predictions",
"TikTok Shop integration",
"Discounted rates",
"Rate comparison",
"Analytics and reporting",
"Shipping insurance",
"Hassle-free returns",
"Tracking notifications",
"Customized branding"
],
"provider": {
"@type": "Organization",
"name": "Shippo",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg"
},
"sameAs": [
"https://twitter.com/shippo",
"https://www.facebook.com/goshippo",
"https://linkedin.com/company/shippo"
]
}
}
/integrations/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "E-commerce Shipping Integrations | Shippo",
"description": "Shippo's e-commerce shipping integrations and solutions allow you to sync orders and tracking information with platforms, marketplaces, APIs, and more.",
"url": "/integrations",
"inLanguage": "en",
"about": {
"@type": "SoftwareApplication",
"name": "Shippo",
"applicationCategory": "BusinessApplication",
"description": "E-commerce shipping integration platform that automatically syncs shipping information with platforms, marketplaces, and APIs to streamline logistics workflows.",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "/integrations"
},
"featureList": [
"E-commerce platform integrations",
"Marketplace integrations",
"CSV order import",
"Automatic order syncing",
"Tracking information sync",
"Multi-carrier shipping"
],
"integrationWith": [
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Shopify"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Square"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "WooCommerce"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Wix"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "BigCommerce"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Magento 2"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Squarespace"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Webflow"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "TikTok Shop"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Walmart Marketplace"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "eBay"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Etsy"
},
{
"@type": "SoftwareApplication",
"operatingSystem": "Web",
"applicationCategory": "ShoppingApplication",
"name": "Amazon"
}
],
"provider": {
"@type": "Organization",
"name": "Shippo",
"url": "https://goshippo.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/6462967bbf70fa5b5b227351/646bd3ac70ee08fca9869afe_shippo-logo-dark.svg"
},
"sameAs": [
"https://twitter.com/shippo",
"https://www.facebook.com/goshippo",
"https://linkedin.com/company/shippo"
]
}
}
}
Explore the other reputation pillars for Shippo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Shippo, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shippo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://goshippo.com to view the most current version of its content and see directly what this company is about and what it offers.