Dagmar
(https://www.dagmar.fi) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through the Salomaa Group ownership and a 50-year heritage. Structured data (Organization schema) is present and supports the claims of scale. The leadership team is named with specific roles, though the authority score could be perfect (0) if team members were linked to verified external profiles (sameAs) in the schema to provide a 360-degree digital footprint for the individual experts.
The disconnect is minimal. Bold claims like ‘laatuluokituksemme poikkeuksellinen dominant’ (our quality rating is exceptionally dominant) are backed by a specific third-party source (Recma 3/2025). Some case study summaries in the body text lean toward qualitative results (‘tehostaminen’, ‘kirkastaminen’) rather than quantitative KPIs, representing the only minor gap in performance reporting.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.dagmar.fi/#/schema/Organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/",
"url": "https://www.dagmar.fi/",
"name": "Dagmar - muutosta tekevä markkinointitoimisto",
"description": "Intohimomme on vauhdittaa markkinoinnin uudistumista. Saat tueksesi markkinoinnin kehittyneimmät työkalut ja alan laajimman asiantuntijaosaamisen analytiikasta, tekoälyn hyödyntämisestä ja teknologiakonsultoinnista aina luovien sisältöjen suunnitteluun, digitaalisten kanavien monipuoliseen käyttöön ja projektien tehokkaaseen hallintaan.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"position": 1,
"name": "Dagmar"
}
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/"
},
"about": {
"@id": "https://www.dagmar.fi/#/schema/Organization"
}
},
{
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
]
}
/ota-yhteytta/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/ota-yhteytta/",
"url": "https://www.dagmar.fi/ota-yhteytta/",
"name": "Yhteystiedot - Dagmar",
"description": "Annankatu 28 00100 Helsinki puh. +358 9 693 011 (8.00-16.00) Sähköpostiosoitteet: etunimi.sukunimi@dagmar.fi Dagmar Tampere Hämeenpuisto 29 33200 Tampere…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Yhteystiedot"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/ota-yhteytta/"
}
}
]
}
/dagmar/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/dagmar/",
"url": "https://www.dagmar.fi/dagmar/",
"name": "Dagmar yrityksenä - Dagmar",
"description": "Tuotamme liiketoimintaasi tehostavia markkinoinnin asiantuntijapalveluja. Yhdistämme datan, teknologian ja taitavat asiantuntijamme etsimään uusia kasvun mahdollisuuksia ja rakentamaan vaikutusvoimaisia asiakaskokemuksia.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dagmar yrityksenä"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/dagmar/"
}
}
]
}
/toitamme/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/toitamme/",
"url": "https://www.dagmar.fi/toitamme/",
"name": "Töitämme - Dagmar",
"description": "Tervetuloa tutustumaan menestystarinoihimme! Olemme ylpeitä voidessamme esitellä valikoiman innovatiivisia, keskenään erilaisia ja tuloksellisia projekteja…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Töitämme"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/toitamme/"
}
}
]
}
/tavoitteesi/brandin-kehittaminen/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/",
"url": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/",
"name": "Brändin kehittäminen - Dagmar",
"description": "Tiedolla johdetun brändin kehittäminen alkaa asiakasymmärryksestä. Oli kyse sitten uuden brändin luomisesta, vanhan kirkastamisesta tai pienestä tuunauksesta…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"item": "https://www.dagmar.fi/tavoitteesi/",
"name": "Markkinoija, mitkä ovat tavoitteesi?"
},
{
"@type": "ListItem",
"position": 3,
"name": "Brändin kehittäminen"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/"
}
}
]
}
/tavoitteesi/asiakaskokemuksen-kehittaminen/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/",
"url": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/",
"name": "Asiakaskokemuksen kehittäminen - Dagmar",
"description": "Asiakaskokemus (Customer experience, CX) syntyy jokaisesta kohtaamisesta yrityksen tai brändin kanssa ja kattaa koko asiakkuuden elinkaaren.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"item": "https://www.dagmar.fi/tavoitteesi/",
"name": "Markkinoija, mitkä ovat tavoitteesi?"
},
{
"@type": "ListItem",
"position": 3,
"name": "Asiakaskokemuksen kehittäminen"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
27Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /ota-yhteytta/ | 6 | 1 |
| /dagmar/ | 3 | 1 |
| /toitamme/ | 3 | 1 |
| /tavoitteesi/brandin-kehittaminen/ | 6 | 1 |
| /tavoitteesi/asiakaskokemuksen-kehittaminen/ | 6 | 1 |
Explore the other reputation pillars for Dagmar
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Dagmar, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Dagmar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.dagmar.fi to view the most current version of its content and see directly what this company is about and what it offers.