Dagmar
(https://www.dagmar.fi) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust signals are exceptionally grounded. While the review_count is modest (3-6 per page), the testimonials are not anonymous; they are attributed to high-level executives at named firms like Metsä Tissue, DNA, and Vattenfall. The site avoids common trust theatre flags by providing a clear ‘Töitämme’ (Our Work) section that functions as a verifiable proof path to external client projects, although more granular third-party review links (e.g., Clutch) would further decrease this score.
Proof density is high. Out of 6 pages analyzed, 5 contain specific named client case studies and 1 contains detailed financial performance data for the agency itself. The ratio of vague assertions to verifiable proof points is approximately 1:4, which is significantly better than industry averages. The presence of a downloadable ‘Monikanavainen haku 2025’ research report adds substantial thought-leadership weight.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /ota-yhteytta/ | 6 | 1 |
| /dagmar/ | 3 | 1 |
| /toitamme/ | 3 | 1 |
| /tavoitteesi/brandin-kehittaminen/ | 6 | 1 |
| /tavoitteesi/asiakaskokemuksen-kehittaminen/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.dagmar.fi/#/schema/Organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/",
"url": "https://www.dagmar.fi/",
"name": "Dagmar - muutosta tekevä markkinointitoimisto",
"description": "Intohimomme on vauhdittaa markkinoinnin uudistumista. Saat tueksesi markkinoinnin kehittyneimmät työkalut ja alan laajimman asiantuntijaosaamisen analytiikasta, tekoälyn hyödyntämisestä ja teknologiakonsultoinnista aina luovien sisältöjen suunnitteluun, digitaalisten kanavien monipuoliseen käyttöön ja projektien tehokkaaseen hallintaan.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"position": 1,
"name": "Dagmar"
}
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/"
},
"about": {
"@id": "https://www.dagmar.fi/#/schema/Organization"
}
},
{
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
]
}
/ota-yhteytta/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/ota-yhteytta/",
"url": "https://www.dagmar.fi/ota-yhteytta/",
"name": "Yhteystiedot - Dagmar",
"description": "Annankatu 28 00100 Helsinki puh. +358 9 693 011 (8.00-16.00) Sähköpostiosoitteet: etunimi.sukunimi@dagmar.fi Dagmar Tampere Hämeenpuisto 29 33200 Tampere…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Yhteystiedot"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/ota-yhteytta/"
}
}
]
}
/dagmar/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/dagmar/",
"url": "https://www.dagmar.fi/dagmar/",
"name": "Dagmar yrityksenä - Dagmar",
"description": "Tuotamme liiketoimintaasi tehostavia markkinoinnin asiantuntijapalveluja. Yhdistämme datan, teknologian ja taitavat asiantuntijamme etsimään uusia kasvun mahdollisuuksia ja rakentamaan vaikutusvoimaisia asiakaskokemuksia.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dagmar yrityksenä"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/dagmar/"
}
}
]
}
/toitamme/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/toitamme/",
"url": "https://www.dagmar.fi/toitamme/",
"name": "Töitämme - Dagmar",
"description": "Tervetuloa tutustumaan menestystarinoihimme! Olemme ylpeitä voidessamme esitellä valikoiman innovatiivisia, keskenään erilaisia ja tuloksellisia projekteja…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"name": "Töitämme"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/toitamme/"
}
}
]
}
/tavoitteesi/brandin-kehittaminen/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/",
"url": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/",
"name": "Brändin kehittäminen - Dagmar",
"description": "Tiedolla johdetun brändin kehittäminen alkaa asiakasymmärryksestä. Oli kyse sitten uuden brändin luomisesta, vanhan kirkastamisesta tai pienestä tuunauksesta…",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"item": "https://www.dagmar.fi/tavoitteesi/",
"name": "Markkinoija, mitkä ovat tavoitteesi?"
},
{
"@type": "ListItem",
"position": 3,
"name": "Brändin kehittäminen"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/tavoitteesi/brandin-kehittaminen/"
}
}
]
}
/tavoitteesi/asiakaskokemuksen-kehittaminen/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.dagmar.fi/#/schema/WebSite",
"url": "https://www.dagmar.fi/",
"name": "Dagmar",
"inLanguage": "fi",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.dagmar.fi/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.dagmar.fi/#/schema/Organization",
"name": "Dagmar",
"url": "https://www.dagmar.fi/"
}
},
{
"@type": "WebPage",
"@id": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/",
"url": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/",
"name": "Asiakaskokemuksen kehittäminen - Dagmar",
"description": "Asiakaskokemus (Customer experience, CX) syntyy jokaisesta kohtaamisesta yrityksen tai brändin kanssa ja kattaa koko asiakkuuden elinkaaren.",
"inLanguage": "fi",
"isPartOf": {
"@id": "https://www.dagmar.fi/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.dagmar.fi/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.dagmar.fi/",
"name": "Dagmar"
},
{
"@type": "ListItem",
"position": 2,
"item": "https://www.dagmar.fi/tavoitteesi/",
"name": "Markkinoija, mitkä ovat tavoitteesi?"
},
{
"@type": "ListItem",
"position": 3,
"name": "Asiakaskokemuksen kehittäminen"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.dagmar.fi/tavoitteesi/asiakaskokemuksen-kehittaminen/"
}
}
]
}
This page presents a snapshot of public data from Dagmar, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Dagmar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.dagmar.fi to view the most current version of its content and see directly what this company is about and what it offers.