Expansion
(https://www.expansion.be) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant technical authority gap: despite claiming ‘Digital’ expertise, the schema_json is null across all 6 pages. Furthermore, founders Arnaud Van Cutsem and Bertrand Van den Dooren are named in the text, but they lack Person schema or sameAs social links, leaving their digital footprint disconnected from the site’s authority structure.
The site makes bold claims about ‘creating value’ and ‘concrete results,’ but the project summaries (Projets) are descriptive rather than metric-heavy. While the agency provides its own revenue growth metrics, it fails to provide similar ‘before-and-after’ ROI or conversion percentages for the clients listed in the portfolio.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /fr/ | 0 | 3 |
| /fr/contact/ | 0 | 2 |
| /fr/presentation/ | 0 | 2 |
| /fr/projets/ | 0 | 2 |
| /fr/solutions/strategy/etudes-de-satisfaction/ | 0 | 2 |
This page presents a snapshot of public data from Expansion, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Expansion: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.expansion.be to view the most current version of its content and see directly what this company is about and what it offers.