Expansion
(https://www.expansion.be) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The trust_theatre_flag is false because the site does not use unverified third-party badges, but it lacks external proof paths. While it mentions being an ‘ISO 9001’ and ‘ISO 14001’ certified agency, there are no proof_links_count directing to the certifying bodies or external review platforms like Clutch. Named clients like Diamond Europe and Axial Belgium are present, but their ‘case studies’ are mostly brief project descriptions without linked external validation.
The proof density is higher than the industry average due to the granular 25-year timeline provided on the Presentation page. There are over 15 named clients across the sampled pages, though the ratio of ‘verifiable result’ to ‘vague assertion’ is weakened by the lack of specific campaign performance data (e.g., % increase in sales for Paulus or traffic for CIACO).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /fr/ | 0 | 3 |
| /fr/contact/ | 0 | 2 |
| /fr/presentation/ | 0 | 2 |
| /fr/projets/ | 0 | 2 |
| /fr/solutions/strategy/etudes-de-satisfaction/ | 0 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
This page presents a snapshot of public data from Expansion, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Expansion: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.expansion.be to view the most current version of its content and see directly what this company is about and what it offers.