Herdl
(https://herdl.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through schema.org data which names founders ‘Ged Day’ and ‘Gareth Morgans’, providing a physical footprint with specific addresses in Ashby-de-la-Zouch, Nottingham, and London. A minor gap exists as team members mentioned in testimonials (like ‘The guys at Herdl’) are not mapped to individual Person schema or linked LinkedIn profiles within the crawled structured data. The ‘A Year in Review 2025’ section provides a temporal anchor of recent activity.
There is a disconnect between the claim of being ‘data-driven’ and the absence of specific data points on service pages. The PPC page promises to ‘Maximise ROI’ but doesn’t list a single average ROAS or percentage increase achieved for a client. Most performance claims are backed by ‘outstanding results’ (subjective) rather than ‘34% increase in organic traffic’ (objective).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/",
"url": "https://herdl.com/",
"name": "Digital Agency, Creative Marketing Agency Leicester - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"about": {
"@id": "https://herdl.com/#organization"
},
"datePublished": "2017-09-15T14:19:08+00:00",
"dateModified": "2025-07-28T13:39:43+00:00",
"description": "Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.",
"breadcrumb": {
"@id": "https://herdl.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/contact/",
"url": "https://herdl.com/contact/",
"name": "Contact Us - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-19T20:06:05+00:00",
"dateModified": "2023-02-23T13:19:26+00:00",
"description": "Make the leap and get in touch with our friendly team of experts who will be happy to have a chat! Click here for our contact information.",
"breadcrumb": {
"@id": "https://herdl.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/seo/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/seo/",
"url": "https://herdl.com/seo/",
"name": "SEO Agency, Top SEO Agencies, Modern SEO Strategy - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-12T23:03:59+00:00",
"dateModified": "2026-05-08T14:06:28+00:00",
"description": "Top SEO Agency in the UK - speak to in-house search experts. Looking to work with one of top SEO agencies in the UK? Get in touch! ☎ 0116 3400442",
"breadcrumb": {
"@id": "https://herdl.com/seo/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/seo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Agency"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/ppc/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/ppc/",
"url": "https://herdl.com/ppc/",
"name": "PPC Agency Leicester, Expert PPC Management - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2020-03-10T12:33:51+00:00",
"dateModified": "2026-05-08T14:08:21+00:00",
"description": "PPC Agency based in the UK. We deliver local, national and international PPC Campaigns, working with clients of all shapes and sizes. Learn more here!",
"breadcrumb": {
"@id": "https://herdl.com/ppc/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/ppc/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/ppc/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PPC"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/web-design/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/web-design/",
"url": "https://herdl.com/web-design/",
"name": "Web Design Agency, Award Winning Web Designers - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2018-02-14T16:47:41+00:00",
"dateModified": "2025-11-27T09:01:25+00:00",
"description": "Web design services from an award winning web design agency based in the UK. Call today to arrange an initial consultation on 0116 3400 442!",
"breadcrumb": {
"@id": "https://herdl.com/web-design/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/success-stories/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/success-stories/",
"url": "https://herdl.com/success-stories/",
"name": "Success Stories, SEO, PPC & Web Design - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-23T15:23:56+00:00",
"dateModified": "2025-11-20T11:57:16+00:00",
"description": "Herdl have completed projects for clients from all over the world and from a variety of industries. Click here to see some of our success stories!",
"breadcrumb": {
"@id": "https://herdl.com/success-stories/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/success-stories/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/success-stories/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Success Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
53Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 0 |
| /contact/ | 2 | 0 |
| /seo/ | 5 | 0 |
| /ppc/ | 3 | 0 |
| /web-design/ | 17 | 0 |
| /success-stories/ | 8 | 0 |
Explore the other reputation pillars for Herdl
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Herdl, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Herdl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://herdl.com to view the most current version of its content and see directly what this company is about and what it offers.