Semantic Coherence: Herdl – Signal Evidence & AI Readability

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Award Winning

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Digital Agency

Herdl is a data-driven digital agency specialising in Web Design, SEO and PPC. Through training, consultancy and delivery, our experienced team help brands to understand and optimise their digital performance.

Services

Contact Us

[H2] Success Stories

[H3] Case Studies

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Marketing Services

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Digital

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Web Design

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Creative

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SEO

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Effective

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PPC

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Google Certified

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Consultation

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Intelligent

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Hosting

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Professional

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Email

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Marketing

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Effective Campaigns

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Meaningful Results

We pride ourselves on stripping away the red-tape that many traditional digital agencies hide behind and abide by a simple set of guiding principles that ensure we’re always working with our client’s best interests at heart. If you’re looking for a creative marketing agency who can contribute at a strategic level, implement effective campaigns and deliver meaningful results, then we’d love to hear from you.

Success Stories

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[H3] They Delivered
"It’s a pleasure to deal with the team at Herdl. We brought them into our project to provide subject matter expertise and they delivered."
[H5] Jill McGimpsey, Head of Marketing at EU Skills

[H3] Confident
"I have never been as confident dealing with a company as I have been with Herdl and would absolutely recommend them."
[H5] Honor Massarella, Development Director at Igloo Regeneration

[H3] Excellent Experience
"Working with Herdl has been an excellent experience. Their friendly, knowledgeable team set themselves apart from other agencies by providing solutions and actionable recommendations."
[H5] Sarah Edwards, User Experience Consultant at Make It Clear

[H3] Delivering Outstanding Results
"The guys at Herdl are open, transparent and proactive with everything they do and I completely trust them to keep delivering outstanding results. The partnership has given me invaluable time back to focus on other aspects of my business. The team is knowledgable, dependable and collaborative and I wouldn't hesitate to recommend them."
[H5] James Ferraby, Co Founder & Director, Digital Planning

[H2] Make the Leap.

Leicester
4 PASS COURTYARD,
ASHBY DE LA ZOUCH,
LE65 1AG,
LEICESTER, UK
0116 3400 442

Nottingham
UNIT 5 COBDEN CHAMBERS,
PELHAM STREET,
NG1 2ED,
NOTTINGHAM, UK
0115 9902 442

London
4TH FLOOR, SILVERSTREAM HOUSE,
45 FITZROY STREET,
W1T 6EB,
LONDON, UK
0208 0500 442

Email
HELLO@HERDL.COM

"*" indicates required fields

[H2] Make the Leap.

Leicester
4 PASS COURTYARD,
ASHBY DE LA ZOUCH,
LE65 1AG,
LEICESTER, UK
0116 3400 442

Nottingham
UNIT 5 COBDEN CHAMBERS,
PELHAM STREET,
NG1 2ED,
NOTTINGHAM, UK
0115 9902 442

London
4TH FLOOR, SILVERSTREAM HOUSE,
45 FITZROY STREET,
W1T 6EB,
LONDON, UK
0208 0500 442

Email
HELLO@HERDL.COM

"*" indicates required fields

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SEO AGENCY

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SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) will improve the organic (un-paid) ranking of a website or web page within search engines. As a Google & Bing Certified SEO agency, our fully qualified and experienced team have the knowledge and skillset to get your business to position #1. We are ready to assist you in achieving your company’s organic ranking objectives in the UK and internationally.

About Us

Contact Us

[IMG: Ipad and Iphone Mockup Showing Google and Herdl SEO Agency]

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Clients We've Worked With

[IMG: NHS Logo]

[IMG: Capita Logo]

[IMG: Aviva Logo]

[IMG: Royal Mail Logo]

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INCREASE EXPOSURE

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SEO STRATEGY

SEO should be at the heart of your wider digital marketing strategy. When people are researching information about products and services, their first port of call is Google (or another search engine). The first page of Google Search Results accounts for 91.5% of all website traffic, so being at position #1 guarantees more visits to your site and more exposure to the products and services you offer. Our high-performance SEO agency services connect SEO strategy with your own objectives and opportunities available within your specific ranking landscape.

Success Stories

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Digital Marketing Accreditations

[IMG: Facebook Marketing]

[IMG: Bing Partner]

[IMG: Amazon Advertising]

[IMG: SEMrush Academy]

[IMG: Google Analytics Certification]

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Download Our SEO Agency Brochure

Interested in learning more about what’s included in our SEO agency packages? Download our brochure for more information.

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Search Experts

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INCREASE CONVERSIONS

We understand how search engines work and know-how to deliver exceptional results using our unique, tried and tested SEO process. Our refined approach ensures we deliver exceptional, forward-thinking results in popular search engines such as Google, Bing and many others. We blend a complementary mix of research, digital analytics and creativity to produce successful campaigns that drive traffic and increase conversions.
It has been proven that SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail – highlighting the importance of integrating SEO into your ongoing marketing.

Services

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Mobile First Marketing

[IMG: our SEO agency clients]

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SEO AUDIT

[H3] ENTER YOUR DETAILS TO RECEIVE A FREE SEO AUDIT

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SEO Team

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Guaranteed Experience

Our experienced SEO team have worked with organisations across the UK and overseas. Our clients can be found in London, San Francisco, Mexico, Nottingham and Leicester. We thrive on new challenges and enjoy tackling projects of all shapes and sizes. Whatever your challenge, our search engine optimisation experts will be able to advise on the best approach.

Our Team

Contact Us

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A Year in Review 2025

In 2025, we grew our team, launched new services, and spent every day working with brilliant businesses to achieve real results in a search and advertising landscape that never stops moving. Here’s to the progress we made in 2025. And here’s to everything we’re building together in 2026.

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Get in Touch

Whether you have a question about search engines or would like to learn more about our services, we’d be happy to hear from you. Please get in touch using the contact form below or by giving us a call on 0116 3400 442.

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SEO Resources

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SEO FRIENDLY URLS

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LINK BUILDING

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OUR SEO PROCESS

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SEO VS PPC

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PAGE SPEED

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ON-PAGE SEO

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Join Our Newsletter

Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox.

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[H2] Frequently Asked Questions

No two SEO projects are the same. However, we have a well-refined process that we’ve developed over ten years of working with clients of all shapes and sizes. Typically, we break our projects down into three phases: Research & Planning, Setup and Ongoing. We then review and repeat elements from each stage on a quarterly basis to ensure the campaign is constantly evolving.

We’ve designed a set of SEO packages to make it easier for clients to find the best fit. Our packages enable us to provide clarity on what we deliver and to be upfront about pricing. However, not everyone falls into these categories, and we often adapt packages around the needs of our clients or put together something completely bespoke. Nevertheless, our SEO packages aim to provide all elements of an SEO campaign from top to bottom. For more information on packages, download a brochure or get in touch.

In short, yes. Our base tier is perfect for local SEO campaigns. Of course, we’d want to learn more about the project before providing a recommendation on a budget, but we hope this gives people a sensible guide if you’re researching.

Keyword research is an integral part of any SEO campaign. We carry out extensive keyword research during the early stages of a project and continually revise and update these learnings on a regular basis.

Technical SEO is another crucial element we’ll tackle to ensure the campaign is successful. Generally, we’ll uncover technical issues during early research phases and resolve these during setup. We have technical SEO specialists on hand as well as a web development team.

Links are an essential aspect of SEO. While link building is challenging and sometimes time-consuming, we have experienced some great results from this work in the past. Our experienced team will utilise a range of link building techniques to deliver the right results for your situation.

Get in touch to start the ball rolling. We usually conduct an introductory meeting to learn more about the project and your objectives before carrying out some initial research. From here, we’ll present back our findings and agree on the best route. Then, with everything signed off, your SEO campaign will be underway.

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GOOGLE PARTNER AGENCY

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PPC EXPERTS

Pay Per Click (PPC) is a highly effective form of digital marketing that’s often utilised as an online lead generation tool. This form of internet advertising works on a pay per click basis, whereby the advertiser only pays when an ad is clicked. The targeted nature of PPC, combined with its fast delivery, makes it an incredibly useful and versatile marketing channel when managed by a qualified PPC agency.

About Us

Contact Us

[IMG: Ads on iPhone]

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Clients We've Worked With

[IMG: NHS Logo]

[IMG: Capita Logo]

[IMG: Aviva Logo]

[IMG: Royal Mail Logo]

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LEAD GENERATION

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PPC MANAGEMENT

As an accredited Google Partner Agency, as well as holding qualifications in Bing and Facebook ads, we’re best positioned to manage your advertising campaign. PPC management requires a strategic approach delivered with rigorous attention to detail, a set of clear goals and measurable KPIs.

Success Stories

Contact Us

[IMG: pest stop boys website on devices]

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Digital Marketing Accreditations

[IMG: Facebook Marketing]

[IMG: Bing Partner]

[IMG: Amazon Advertising]

[IMG: SEMrush Academy]

[IMG: Google Analytics Certification]

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Download Our PPC Brochure

Interested in learning more about what’s included in our PPC packages? Download our PPC brochure for more information.

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professionally managed

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MAXIMISE ROI

At Herdl, we offer expert Google Ads, Bing and Facebook PPC management delivered by our team of experienced, qualified PPC experts. Our PPC team will guide you through the whole process and ensure your advertising campaign is launched quickly and efficiently. Your ads will be professionally managed on an on-going basis, with regular contact and monthly reports, to ensure you receive the very best return on your investment.

Services

Contact Us

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CERTIFIED TEAM

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Guaranteed Experience

Our experienced marketing team have worked with organisations across the UK and overseas. We thrive on new challenges and enjoy tackling projects of all shapes and sizes. Whatever your PPC challenge, our experts will be able to advise on the best approach.

Our Team

Contact Us

[IMG: Analytics Screen]

[H2]
A Year in Review 2025

In 2025, we grew our team, launched new services, and spent every day working with brilliant businesses to achieve real results in a search and advertising landscape that never stops moving. Here’s to the progress we made in 2025. And here’s to everything we’re building together in 2026.

[H2]
Get in Touch

Whether you have a question about PPC or would like to learn more about our services, we’d be happy to hear from you. Please get in touch using the contact form below or by giving us a call on 0116 3400 442.

"*" indicates required fields

[H2]
Join Our Newsletter

Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox.

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Inspire and Engage

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Web Design & Development

We’re an award winning web design agency with a specialised team of designers, engineers and strategists. It is our belief that every website should be a joy to behold and a dream to use on any device. Crafted with pride, we deliver stunning WordPress sites that engage customers and accelerate growth.

Awards

Success Stories

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Conception to Completion

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Our Process

Our web design team will manage your project from conception through to completion – developing early-stage ideas into wireframes and then visual design concepts before taking these through build, test and launch phases. Working independently or collaborating with a client’s in-house team, or other 3rd parties, we can confidently manage complex projects or provide technical expertise and support.

Contact Us

All Services

[H2] Success Stories

[H3] Web Design Agency

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Pixel-Perfect

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Web Design Agency

The web is a highly competitive marketplace where organisations have new and exciting opportunities to communicate with their audiences like never before. It’s no longer acceptable for brands, retailers and other businesses to simply ‘have an online presence’. To succeed, businesses need to work with an award winning web design agency who can exceed their goals.
From our HQ in Leicester, We strive to achieve an exceptionally high standard in every project we deliver. Our talented web design team work closely with our clients to devise exciting, innovative ideas to keep them ahead of the competition. We relish technical challenges and settle for nothing short of pixel-perfect.

Contact Us

The Team

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Amazing
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To sum Herdl up in one word is simple: AMAZING. Their team built our complex site from the ground up and now look after our online marketing. What these guys don’t know about web design isn’t worth knowing!"
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Andy & Laura, Owners of Two Chimps Coffee

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Creativity
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Herdl are continuously buzzing with creativity and new ideas. Their ability to plan and implement a strategy is second to none and the regular client contact, advice and all round quality of service is a breath of fresh air."
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Phil Holloway, MD at Hollogram

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Refreshing
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...the Herdl world revolves around Red17, which is a much needed and refreshing change to the previous agency I was with!"
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Jason Asher, MD at Red17

[H2]
Join Our Newsletter

Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox.

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[H2] Make the Leap.

Leicester
4 PASS COURTYARD,
ASHBY DE LA ZOUCH,
LE65 1AG,
LEICESTER, UK
0116 3400 442

Nottingham
UNIT 5 COBDEN CHAMBERS,
PELHAM STREET,
NG1 2ED,
NOTTINGHAM, UK
0115 9902 442

London
4TH FLOOR, SILVERSTREAM HOUSE,
45 FITZROY STREET,
W1T 6EB,
LONDON, UK
0208 0500 442

Email
HELLO@HERDL.COM

"*" indicates required fields

[H2]
Success Stories

We’ve worked with amazing clients of all shapes and sizes. No two projects are ever the same, and we enjoy tackling fresh challenges with each new brief. Below, we’ve included a selection of recent success stories and examples of our work.

SEO
McDonalds
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Web
Samuel Day
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SEO
Capita
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[IMG: Pest Stop Boys Poster Mockup]

WEB - PPC
Pest Stop Boys
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WEB
Genesis
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SEO
Aviva
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Analytics
Royal Mail
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WEB - SEO - PPC
Axiell
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WEB - SEO - PPC
Two Chimps Coffee
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Analytics
S.W. Mitchell
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SEO
Allen & Overy
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WEB - SEO - PPC
QAccounting
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WEB
Embryo Angling
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SEO - PPC
Design4Retail
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WEB
Robert Underwood Multihulls
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SEO
Leicester High School
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SEO - PPC
Qdos Contractor
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WEB
We Virtually Are
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WEB - PPC
Igloo Regeneration
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WEB
Taylor & Baines
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WEB - SEO - PPC
Red 17
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WEB - CONSULTATION
Energy & Utility Skills
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WEB - SEO - PPC
ISI Global
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WEB
All Hands
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WEB
Joel Gott Wines
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Contact Us

Our portfolio is always changing as our work for clients evolves and projects move forward. If you’d like to learn more about any of the success stories we’ve shared or are interested in discussing our services, please get in touch.

Contact Us

[H2]
Join Our Newsletter

Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox.

"*" indicates required fields