Herdl
(https://herdl.com) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
Trust theatre is present via the display of 18 reviews on the homepage and varying counts on sub-pages (review_count: 5 on SEO, 17 on Web Design) without a single external verification link (proof_links_count: 0). The use of ‘Google Certified’ and ‘Google Partner’ badges acts as a primary trust signal, but without direct links to a partner directory, these remain unverified at the surface level. Testimonials from Jill McGimpsey and Honor Massarella provide authentic substance but are not linked to third-party platforms.
Proof density is high regarding ‘Who’ they work with, but low regarding ‘What’ they actually achieved. The Success Stories page lists an impressive 20+ recognizable brands including McDonalds and Capita, which significantly lowers the BS score. However, these are presented as a logo wall rather than detailed data-backed case studies in the initial crawl view, requiring the user to ‘Learn More’ to find substance.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
53Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 0 |
| /contact/ | 2 | 0 |
| /seo/ | 5 | 0 |
| /ppc/ | 3 | 0 |
| /web-design/ | 17 | 0 |
| /success-stories/ | 8 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/",
"url": "https://herdl.com/",
"name": "Digital Agency, Creative Marketing Agency Leicester - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"about": {
"@id": "https://herdl.com/#organization"
},
"datePublished": "2017-09-15T14:19:08+00:00",
"dateModified": "2025-07-28T13:39:43+00:00",
"description": "Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.",
"breadcrumb": {
"@id": "https://herdl.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/contact/",
"url": "https://herdl.com/contact/",
"name": "Contact Us - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-19T20:06:05+00:00",
"dateModified": "2023-02-23T13:19:26+00:00",
"description": "Make the leap and get in touch with our friendly team of experts who will be happy to have a chat! Click here for our contact information.",
"breadcrumb": {
"@id": "https://herdl.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/seo/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/seo/",
"url": "https://herdl.com/seo/",
"name": "SEO Agency, Top SEO Agencies, Modern SEO Strategy - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-12T23:03:59+00:00",
"dateModified": "2026-05-08T14:06:28+00:00",
"description": "Top SEO Agency in the UK - speak to in-house search experts. Looking to work with one of top SEO agencies in the UK? Get in touch! ☎ 0116 3400442",
"breadcrumb": {
"@id": "https://herdl.com/seo/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/seo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Agency"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/ppc/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/ppc/",
"url": "https://herdl.com/ppc/",
"name": "PPC Agency Leicester, Expert PPC Management - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2020-03-10T12:33:51+00:00",
"dateModified": "2026-05-08T14:08:21+00:00",
"description": "PPC Agency based in the UK. We deliver local, national and international PPC Campaigns, working with clients of all shapes and sizes. Learn more here!",
"breadcrumb": {
"@id": "https://herdl.com/ppc/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/ppc/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/ppc/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PPC"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/web-design/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/web-design/",
"url": "https://herdl.com/web-design/",
"name": "Web Design Agency, Award Winning Web Designers - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2018-02-14T16:47:41+00:00",
"dateModified": "2025-11-27T09:01:25+00:00",
"description": "Web design services from an award winning web design agency based in the UK. Call today to arrange an initial consultation on 0116 3400 442!",
"breadcrumb": {
"@id": "https://herdl.com/web-design/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
/success-stories/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://herdl.com/success-stories/",
"url": "https://herdl.com/success-stories/",
"name": "Success Stories, SEO, PPC & Web Design - Herdl",
"isPartOf": {
"@id": "https://herdl.com/#website"
},
"datePublished": "2017-10-23T15:23:56+00:00",
"dateModified": "2025-11-20T11:57:16+00:00",
"description": "Herdl have completed projects for clients from all over the world and from a variety of industries. Click here to see some of our success stories!",
"breadcrumb": {
"@id": "https://herdl.com/success-stories/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://herdl.com/success-stories/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://herdl.com/success-stories/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://herdl.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Success Stories"
}
]
},
{
"@type": "WebSite",
"@id": "https://herdl.com/#website",
"url": "https://herdl.com/",
"name": "Herdl",
"description": "Digital Marketing Agency",
"publisher": {
"@id": "https://herdl.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://herdl.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://herdl.com/#organization",
"name": "Herdl",
"url": "https://herdl.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://herdl.com/#/schema/logo/image/",
"url": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"contentUrl": "https://herdl.com/wp-content/uploads/2018/04/logo-yellow-round.png",
"width": 500,
"height": 500,
"caption": "Herdl"
},
"image": {
"@id": "https://herdl.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Herdl",
"legalName": "Herdl Ltd",
"alternateName": "Herdl Marketing Agency",
"url": "https://herdl.com",
"logo": "https://herdl.com/wp-content/themes/herdl-sage/dist/images/herdl-yellow-logo.svg ?>",
"description": "Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC",
"foundingDate": "2013",
"founders": [
{
"@type": "Person",
"name": "Ged Day"
},
{
"@type": "Person",
"name": "Gareth Morgans"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4 Pass Courtyard",
"addressLocality": "Ashby-de-la-Zouch",
"addressRegion": "England",
"postalCode": "LE651AG",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "[+44 (0)116 3400 442]",
"email": "hello@herdl.com"
},
"sameAs": [
"https://www.instagram.com/herdl/",
"https://www.facebook.com/herdlfb/",
"http://www.twitter.com/herdl",
"https://www.pinterest.co.uk/herdl/",
"https://www.linkedin.com/company/herdl.com/",
"https://plus.google.com/+Herdl"
]
}
]
Explore the other reputation pillars for Herdl
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Herdl, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Herdl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://herdl.com to view the most current version of its content and see directly what this company is about and what it offers.