Moz
(https://moz.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is technically and structurally sound. The schema_json contains highly detailed Organization and Product structured data with address details for Seattle and Vancouver offices and sameAs links to five social profiles. Expert claims are backed by a digital footprint including named authors like Chima Mmeje and Tom Capper in the blog and Whiteboard Friday sections. The technical implementation is professional, with a clean heading hierarchy and updated meta-data reflecting a 2026 temporal context, such as the mention of MozCon 2026.
Moz avoids the disconnect common in marketing agencies by framing performance around software capabilities rather than vague revenue promises. Claims of being ‘Trusted by 500,000+ brands’ are supported by the scale of their free tool usage and the longevity of the ‘Beginner’s Guide to SEO’, cited as being read 10 million times. The alignment between marketing tone and demonstrated tool utility is near-total.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2019",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2016-10-06T15:11:03-07:00",
"dateModified": "2026-04-14T09:14:40-07:00",
"datePublished": "2019-06-06T10:10:00-07:00",
"description": "Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!",
"headline": "SEO Software for Smarter Marketing",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/Moz-OG-Image-2024.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1705016118&s=9578fd3c293cea2bacf455a36480c7fd"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/",
"name": "Moz",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/products/pro/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2016",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2016-09-09T16:09:59-07:00",
"dateModified": "2026-05-08T11:16:20-07:00",
"datePublished": "2016-09-09T16:09:00-07:00",
"description": "Find the plan that's best for you - for agencies, in-house, and individual consultants. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. Pay yearly and save 20%.",
"headline": "Moz Pro Pricing",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/DE-292_MozPro_FreeTrial_LandingPg_OGImg_NoEmphasis.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1698867228&s=3eac344893966fcbb1ad2f70f22f7897"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/products/pro/pricing",
"name": "Moz Pro Pricing",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/products/pro/pricing"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/products",
"name": "Products",
"position": 2
},
{
"@type": "ListItem",
"item": "https://moz.com/products/pro",
"name": "Moz Pro Overview",
"position": 3
},
{
"@type": "ListItem",
"item": "https://moz.com/products/pro/pricing",
"name": "Moz Pro Pricing",
"position": 4
}
],
"name": "Breadcrumbs"
},
{
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Moz"
},
"description": "Moz Pro",
"image": [
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_ImproveVisibility.png?w=1400&h=1199&auto=compress%2Cformat&fit=crop&dm=1722450719&s=4602ffa3f3134551411bc6431eb59a2e",
"https://moz.com/images/assets/backgrounds/moz-pro-product-pg-overview_feature-block_bg.jpg?w=3152&h=800&auto=compress%2Cformat&fit=crop&dm=1722450800&s=c92bc6c5b0daa8eedb22f24c9d8b4097",
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_SimplifySEO.png?w=1200&h=1049&auto=compress%2Cformat&fit=crop&dm=1722450974&s=12b91835d16bdb04c08b35bf670ea9fc",
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_PathToHigherRankings.png?w=1200&h=1200&auto=compress%2Cformat&fit=crop&dm=1722451200&s=078f5209f6f2e0572963def8c225341c"
],
"name": "Moz Pro",
"offers": {
"@type": "Offer",
"price": 179,
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"maxPrice": 599,
"minPrice": 49,
"referenceQuantity": {
"@type": "QuantitativeValue",
"unitCode": "MON",
"value": "1"
}
}
}
}
]
}
/explorer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2022-01-21T10:36:58-08:00",
"dateModified": "2025-09-24T08:19:06-07:00",
"datePublished": "2022-01-21T10:36:00-08:00",
"description": "Find better keywords with Moz’s best-in-class keyword research tool now featuring Moz AI-generated insightspowered by Moz Data . Identify target keywords, analyze SERPs, and evaluate ranking keywords with the free Keyword Explorer tool.",
"headline": "Free Keyword Research Tool",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/1520244_MozGraphicsResizing_Roger-Explorer_120822.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1670963315&s=f08d97894a04ea3b523bfb6f8a139ad6"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/explorer",
"name": "Free Keyword Research Tool",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/explorer"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/explorer",
"name": "Keyword Explorer",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/learn/seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2017",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2017-06-26T10:38:38-07:00",
"dateModified": "2025-09-17T11:45:03-07:00",
"datePublished": "2017-08-01T13:12:00-07:00",
"description": "SEO Learning Center",
"headline": "SEO Learning Center",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/learn/2.png?w=1200&h=630&q=82&auto=format&fit=clip&dm=1676562004&s=6ed8955ccc5e993463b9e6b12ee18eb2"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/learn/seo",
"name": "SEO Learning Center",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/learn/seo"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/learn/seo",
"name": "SEO Learning Center",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
36Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /products/pro/pricing/ | 6 | 1 |
| /explorer/ | 8 | 1 |
| /learn/seo/ | 2 | 1 |
Explore the other reputation pillars for Moz
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Moz, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moz: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moz.com to view the most current version of its content and see directly what this company is about and what it offers.