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[H2] STAT: the ultimate large-scale rank tracking platform

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Measure brand strength at scale for thousands of sites at a time with Brand Authority, a revolutionary metric that measures a website’s brand strength on a scale of one to 100.

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Understand the competitive landscape and power your link-building campaigns by accessing detailed link counts, link propensity scores, anchor text strings, and inbound links to a page.

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[H2]
What is Index Bloat? — Whiteboard Friday
Is your website carrying deadweight? Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.Because if you don't trim the excess pages from your site, you're making Google work harder to find—and trust—your best content. Let's fix that.

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[H5] What's included:

1 user included

3 tracked sites

300 tracked keywords per mo

400K pages crawled per mo

[H5] Core SEO Features:

AI Overviews by Keyword

2 AI Content Briefs per mo

[H2]
$
79
USD / mo

$950 billed for your first year

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[H5] What's included:

1 user included

3 tracked sites

300 tracked keywords per mo

400K pages crawled per mo

[H5] Core SEO Features:

AI Overviews by Keyword

2 AI Content Briefs per mo

[H2]
$
179
USD / mo

$143/mo when you pay yearly

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or
Try it free!

[H5] What's included:

2 users included

10 tracked sites

1,500 tracked keywords per mo

2M pages crawled per mo

[H5]
All SEO Features + AI & GEO Features:

2 AI Visibility Dashboards

100 Tracked Prompts per month (GPT & Gemini)

AI Prompt Suggestions tracking

10 AI Content Briefs per month (5x more than standard)

[H2]
$
143
USD / mo

$1,719 billed for your first year

Sign up now!

[H5] What's included:

2 users included

10 tracked sites

1,500 tracked keywords per mo

2M pages crawled per mo

[H5]
All SEO Features + AI & GEO Features:

2 AI Visibility Dashboards

100 Tracked Prompts per month (GPT & Gemini)

AI Prompt Suggestions tracking

10 AI Content Briefs per month (5x more than standard)

[H2]
$
299
USD / mo

$239/mo when you pay yearly

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[H5] What's included:

3 users included

25 tracked sites

3,000 tracked keywords per mo

5M pages crawled per mo

[H5]
All Medium Features + 2x higher quotas

4 AI Visibility Dashboards

200 Tracked Prompts per month (GPT & Gemini)

AI Prompt Suggestions tracking

50 AI Content Briefs per month (5x more than medium)

[H2]
$
239
USD / mo

$2,868 billed for your first year

Sign up now!

[H5] What's included:

3 users included

25 tracked sites

3,000 tracked keywords per mo

5M pages crawled per mo

[H5]
All Medium Features + 2x higher quotas

4 AI Visibility Dashboards

200 Tracked Prompts per month (GPT & Gemini)

AI Prompt Suggestions tracking

50 AI Content Briefs per month (5x more than medium)

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[H4]
Access

User seats

1

2

3

MozBar Premium

24/7 Support

Moz AI-powered tools

[H4]
Track & Crawl

Campaigns

3

10

25

Keyword Rankings

300

1,500

3,000

Mobile Rankings

Pages Crawled/wk

100,000

500,000

1,250,000

Performance Metrics: On-Demand URLs

6

20

50

Performance Metrics: Tracked URLs

60

200

500

On-Demand Crawls

5

30

60

Site Re-crawls

-

10

25

[H4]
AI Research

AI Visibility Dashboards

-

2

4

Additional AI Visibility Dashboards

-

$20 each

$20 each

Prompts Tracked

-

100

200

Additional Prompts Tracked

-

$50 per 100 prompts

$50 per 100 prompts

Prompt Suggestions

AI Content Brief

2

10

50

[H4]
SEO Research

Domain Overview

50

100

180

Keyword Queries/mo

150

5,000

15,000

Keyword Suggestions by Topic

AI Overviews by Keyword

Brand Authority Score

Keywords per Site Query

10,000

30,000

50,000

Keyword Lists

5

30

60

Keywords per List

100

500

750

Competitive Research

50

75

100

Backlink Queries/mo

5,000

20,000

70,000

Results per Backlink Query

10,000

40,000

50,000

Link Tracking Lists

1

30

60

Links per List

100

500

750

Rank Checker Queries/day

200

200

500

On-Page Grader Reports

[H4]
Report

Scheduled Reports

Branded Reports

-

Report Templates

-

*Overages not included

Select first tier

Select second tier

[H5]
Access

1

User seats

2

User seats

3

User seats

1

User seats

2

User seats

3

User seats

MozBar Premium

MozBar Premium

MozBar Premium

MozBar Premium

MozBar Premium

MozBar Premium

24/7 Support

24/7 Support

24/7 Support

24/7 Support

24/7 Support

24/7 Support

Moz AI-powered tools

Moz AI-powered tools

Moz AI-powered tools

Moz AI-powered tools

Moz AI-powered tools

Moz AI-powered tools

[H5]
Track & Crawl

3

Campaigns

10

Campaigns

25

Campaigns

3

Campaigns

10

Campaigns

25

Campaigns

300

Keyword Rankings

1,500

Keyword Rankings

3,000

Keyword Rankings

300

Keyword Rankings

1,500

Keyword Rankings

3,000

Keyword Rankings

Mobile Rankings

Mobile Rankings

Mobile Rankings

Mobile Rankings

Mobile Rankings

Mobile Rankings

100,000

Pages Crawled/wk

500,000

Pages Crawled/wk

1,250,000

Pages Crawled/wk

100,000

Pages Crawled/wk

500,000

Pages Crawled/wk

1,250,000

Pages Crawled/wk

6

Performance Metrics: On-Demand URLs

20

Performance Metrics: On-Demand URLs

50

Performance Metrics: On-Demand URLs

6

Performance Metrics: On-Demand URLs

20

Performance Metrics: On-Demand URLs

50

Performance Metrics: On-Demand URLs

60

Performance Metrics: Tracked URLs

200

Performance Metrics: Tracked URLs

500

Performance Metrics: Tracked URLs

60

Performance Metrics: Tracked URLs

200

Performance Metrics: Tracked URLs

500

Performance Metrics: Tracked URLs

5

On-Demand Crawls

30

On-Demand Crawls

60

On-Demand Crawls

5

On-Demand Crawls

30

On-Demand Crawls

60

On-Demand Crawls

-

Site Re-crawls

10

Site Re-crawls

25

Site Re-crawls

-

Site Re-crawls

10

Site Re-crawls

25

Site Re-crawls

[H5]
AI Research

-

AI Visibility Dashboards

2

AI Visibility Dashboards

4

AI Visibility Dashboards

-

AI Visibility Dashboards

2

AI Visibility Dashboards

4

AI Visibility Dashboards

-

Additional AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

-

Additional AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

-

Prompts Tracked

100

Prompts Tracked

200

Prompts Tracked

-

Prompts Tracked

100

Prompts Tracked

200

Prompts Tracked

-

Additional Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

-

Additional Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

Prompt Suggestions

Prompt Suggestions

Prompt Suggestions

Prompt Suggestions

Prompt Suggestions

Prompt Suggestions

2

AI Content Brief

10

AI Content Brief

50

AI Content Brief

2

AI Content Brief

10

AI Content Brief

50

AI Content Brief

[H5]
SEO Research

50

Domain Overview

100

Domain Overview

180

Domain Overview

50

Domain Overview

100

Domain Overview

180

Domain Overview

150

Keyword Queries/mo

5,000

Keyword Queries/mo

15,000

Keyword Queries/mo

150

Keyword Queries/mo

5,000

Keyword Queries/mo

15,000

Keyword Queries/mo

Keyword Suggestions by Topic

Keyword Suggestions by Topic

Keyword Suggestions by Topic

Keyword Suggestions by Topic

Keyword Suggestions by Topic

Keyword Suggestions by Topic

AI Overviews by Keyword

AI Overviews by Keyword

AI Overviews by Keyword

AI Overviews by Keyword

AI Overviews by Keyword

AI Overviews by Keyword

Brand Authority Score

Brand Authority Score

Brand Authority Score

Brand Authority Score

Brand Authority Score

Brand Authority Score

10,000

Keywords per Site Query

30,000

Keywords per Site Query

50,000

Keywords per Site Query

10,000

Keywords per Site Query

30,000

Keywords per Site Query

50,000

Keywords per Site Query

5

Keyword Lists

30

Keyword Lists

60

Keyword Lists

5

Keyword Lists

30

Keyword Lists

60

Keyword Lists

100

Keywords per List

500

Keywords per List

750

Keywords per List

100

Keywords per List

500

Keywords per List

750

Keywords per List

50

Competitive Research

75

Competitive Research

100

Competitive Research

50

Competitive Research

75

Competitive Research

100

Competitive Research

5,000

Backlink Queries/mo

20,000

Backlink Queries/mo

70,000

Backlink Queries/mo

5,000

Backlink Queries/mo

20,000

Backlink Queries/mo

70,000

Backlink Queries/mo

10,000

Results per Backlink Query

40,000

Results per Backlink Query

50,000

Results per Backlink Query

10,000

Results per Backlink Query

40,000

Results per Backlink Query

50,000

Results per Backlink Query

1

Link Tracking Lists

30

Link Tracking Lists

60

Link Tracking Lists

1

Link Tracking Lists

30

Link Tracking Lists

60

Link Tracking Lists

100

Links per List

500

Links per List

750

Links per List

100

Links per List

500

Links per List

750

Links per List

200

Rank Checker Queries/day

200

Rank Checker Queries/day

500

Rank Checker Queries/day

200

Rank Checker Queries/day

200

Rank Checker Queries/day

500

Rank Checker Queries/day

On-Page Grader Reports

On-Page Grader Reports

On-Page Grader Reports

On-Page Grader Reports

On-Page Grader Reports

On-Page Grader Reports

[H5]
Report

Scheduled Reports

Scheduled Reports

Scheduled Reports

Scheduled Reports

Scheduled Reports

Scheduled Reports

-

Branded Reports

Branded Reports

Branded Reports

-

Branded Reports

Branded Reports

Branded Reports

-

Report Templates

Report Templates

Report Templates

-

Report Templates

Report Templates

Report Templates

*Overages not included

[H2] The SEO growth platform built for results

Moz Pro empowers you to dominate search results, attract qualified traffic, and grow your business with confidence.

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[H2] Dominate search results

Get the visibility you need to attract more qualified traffic and grow your business. Discover high-impact keyword opportunities with Keyword Explorer, stay ahead of the curve with SERP analysis, and monitor your success with Rank Tracker.

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[H2] Simplify your SEO

Stop feeling overwhelmed and reclaim your time with intuitive workflows, AI-powered insights, and a centralized dashboard. Track your progress with Campaigns and Domain Overview, and identify and fix technical issues with Site Crawl.

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[H2] Make confident decisions

Navigate SEO complexities with ease, backed by Moz's 20 years of expertise and trusted data, including Domain Authority®, Page Authority, and Brand AuthorityTM. Expand your knowledge with Moz Academy and Whiteboard Friday videos, and get support every step of the way.

[H2] Every Moz Pro plan includes

[H5] Pro onboarding tips

Whether you're a beginner or seasoned SEO, get the most out of Moz Pro with helpful onboarding tips customized to your needs, available directly in-app and via email.

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Whether you're a beginner or seasoned SEO, get the most out of Moz Pro with helpful onboarding tips customized to your needs, available directly in-app and via email.

[H5] NEW Moz AI features

Save time, make data-driven decisions, and create content that your audience will love and Google will reward with Moz AI in Domain Overview and Keyword Suggestions.

[H5] NEW Moz A

[H2] Find better opportunities with the best-in-class keyword research tool powered by Moz Data

Keyword Explorer by the numbers

[H5] 1.25 billionkeyword suggestions

[H5] 180 millionranking keywords

[H5] 170Google search engines

Since its launch in 2016, Keyword Explorer has been a powerful asset for digital marketers aiming to boost organic search visibility. We are constantly expanding our dataset and adding new features to help you stay ahead of the competition.

[IMG: Assess value with our keyword research tool]

[H2] Easily assess the value of your target keywords

Enter a search term to make data-driven decisions on which keywords to target. Access trusted Moz metrics to easily asses keyword value.Gauge keyword demand with Monthly VolumeUnderstand the SERP landscape with Organic CTRAssess SERP competition strength with DifficultyAnalyze the ranking strength of the pages in the SERP with Minimum Domain AuthorityAlign content strategy with Primary Search Intent (Powered by Moz Data and generated by Moz AI)Learn more about keyword metrics from Moz.

[IMG: Identify keywords within striking distance]

[H2] Identify keywords within striking distance

Enter your site to discover your current ranking keywords. Find keywords where you’re ranking just outside the top 10, sort and filter by key metrics, and analyze ranking URLs for content improvement opportunities. Refresh your existing content strategically to climb the rankings faster.

[IMG: Expand keyword strategy]

[H2] Expand your keyword strategy

Identify additional keywords to target with our extensive pool of keyword suggestions. Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters.

[IMG: Spot content creation]

[H2] Spot content creation ideas

Create content that not only answers real questions but also aligns with what searchers are looking for. Use the Questions filter in Keyword Suggestions to identify FAQs and spot content creation opportunities. Combine this knowledge with Search Intent, generated by Moz AI, to better understand what type of content a searcher may be looking for when making a query.

[H2] Power your keyword research with Moz Pro

Get full access to the Keyword Explorer tool with a free trial of Moz Pro.

Start my free trial

[H2] Keyword Explorer’s innovative features make keyword research easier

[IMG: See where a site is already ranking]

[H5] See where a site is already ranking

Discover your hidden rankings gems. See your ranking URLs, monthly search volumes, and difficulty scores all in one place. Use this insight to capitalize on your existing strengths.

[IMG: Align your content with searcher intent]

[H5] Align your content with searcher intent

Craft content that meets your audience where they are. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.

[IMG: Identify SERP feature opportunities]

[H5] Identify SERP feature opportunities

Spot featured snippet and SERP feature opportunities. See what SERP features are surfacing in the results for a given keyword to better understand the likelihood of getting an organic click versus aiming for inclusion in SERP features.

[IMG: Analyze the search landscape for a given keyword]

[H5] Analyze the search landscape for a given keyword

Scope out the competition and examine the SERP for any keyword, including what SERP features are present, in SERP Analysis. See link metrics and page scores for the ranking pages to better understand why they are ranking and what you can do to overtake them in the SERP.

[IMG: Find additional target keywords in a single click]

[H5] Find additional target keywords in a single click

Easily expand your keyword research and targeting strategy with thorough lists of additional keyword ideas in Keyword Suggestions. Use the filters and sorting options to find the most relevant keywords for your content and project. Group by lexical similarity and add keywords to your Campaigns or Keyword Lists.

[IMG: Group keywords based on your research]

[H5] Group keywords based on your research

Create keyword clusters and analyze key metrics side by side. Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list.

[IMG: Sean]

Sean
Director, Demand Generation & Customer Acquisition
at
Virtru

Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.

[H2] Dig into more keyword research data with Moz Pro

Moz Pro is an all-in-one SEO solution with access to keyword research, link research, and competitive research tools.

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[H2] Ready to dive in? Explore by SEO topic.

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[H2] Featured Resources

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[H5] Professional's SEO Guide

Take it to the next level.

Level-up your search strategy with our guide for practicing SEO professionals.

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[H5] One-Hour Guide to SEO

Short on time? Watch the Video Series.

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[H2] Learn SEO fundamentals

Learn everything you need to know about SEO fundamentals to grow your business and advance your career.

[H5] The Beginner's Guide to SEO

Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns.

[H5] The SEO Keyword Research Master Guide

The ultimate keyword research guide! Understand exactly what content to create to best help your business goals and target relevant traffic.

[H5] SEO Basics on the Moz Blog

Read all about the fundamentals of SEO with articles from industry experts.

[H5] Moz Academy SEO Essentials Certification

Ramp up your SEO knowledge and show off your skills on LinkedIn with Moz's SEO Essentials Certification.

[H2] Beat your competition

Learn everything you need to know about SEO competitive analysis in order to beat your competition.

[H5] Guide to SEO Competitor Analysis

Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy.

[H5] Competitive Research Tactics on the Moz Blog

Dive into techniques for reverse-engineering what's working for your competitors, and use it to your advantage.

[H5] Highly Competitive Niches

With the Professional's Guide to SEO, you'll discover how to rank in a SERP saturated with the most authoritative websites.

[H5] SEO Competitive Analysis Certification

Learn how to confidently build an SEO competitive analysis plan and get certified with Moz Academy.

[H2] Master Technical SEO

Learn all you need to know about technical SEO to build better websites for visitors and search engines.

[H5] Technical SEO Audit Checklist

Download your free technical SEO (and beyond) site audit checklist.

[H5] Technical SEO Tactics on the Moz Blog

Learn all about technical SEO with articles from industry experts.

[H5] Professional's Guide to Technical SEO

Get the definitive answer to What is Technical SEO? Read all about the technical foundations of SEO.

[H5] Technical SEO Certification

Learn technical SEO comprehensively and get certified with Moz Academy.

[H2] The Latest From The Blog

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Whiteboard Friday
Career Growth
SEO Events

[H2]
How to Prepare for any SEO Conference, Including MozCon
Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team's strength, energy, and enthusiasm during and after events like MozCon. Whether you're a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let's dive in and make your conference experience truly unforgettable.

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AI and SEO
Technical SEO

[H2]
The New Rules of AI Visibility and How To Prepare for It
Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.

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Whiteboard Friday
AI and SEO
Content Marketing

[H2]
7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday
Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.

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