Moz
(https://moz.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust signals are verified and specific rather than theatrical. The review_count of 20 on the homepage is supported by deep-link testimonials from named VPs and Marketing Managers at verifiable companies like Zillow, Go Fish Digital, and Chesapeake Regional Healthcare. Unlike BS-heavy sites, Moz provides actual metrics within its testimonials, such as Sean Pomory’s claim of increasing local search views from 30,000 to 200,000. No trust_theatre_flag was triggered as the claims are linked to specific people and verifiable industry use cases.
Proof density is significantly higher than industry averages, with a ratio of approximately 8:1 substance points to vague assertions. Every major claim (e.g., ‘largest community’, ‘flexible pricing’, ‘actionable competitive intel’) is immediately followed by a numerical proof point or a technical feature description. The pricing page alone provides over 50 specific proof points regarding tool access and limitations.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
36Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /products/pro/pricing/ | 6 | 1 |
| /explorer/ | 8 | 1 |
| /learn/seo/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2019",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2016-10-06T15:11:03-07:00",
"dateModified": "2026-04-14T09:14:40-07:00",
"datePublished": "2019-06-06T10:10:00-07:00",
"description": "Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!",
"headline": "SEO Software for Smarter Marketing",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/Moz-OG-Image-2024.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1705016118&s=9578fd3c293cea2bacf455a36480c7fd"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/",
"name": "Moz",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/products/pro/pricing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2016",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2016-09-09T16:09:59-07:00",
"dateModified": "2026-05-08T11:16:20-07:00",
"datePublished": "2016-09-09T16:09:00-07:00",
"description": "Find the plan that's best for you - for agencies, in-house, and individual consultants. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support, Moz Q&A forum. Pay yearly and save 20%.",
"headline": "Moz Pro Pricing",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/DE-292_MozPro_FreeTrial_LandingPg_OGImg_NoEmphasis.png?w=1200&h=630&q=82&auto=format&fit=crop&dm=1698867228&s=3eac344893966fcbb1ad2f70f22f7897"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/products/pro/pricing",
"name": "Moz Pro Pricing",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/products/pro/pricing"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/products",
"name": "Products",
"position": 2
},
{
"@type": "ListItem",
"item": "https://moz.com/products/pro",
"name": "Moz Pro Overview",
"position": 3
},
{
"@type": "ListItem",
"item": "https://moz.com/products/pro/pricing",
"name": "Moz Pro Pricing",
"position": 4
}
],
"name": "Breadcrumbs"
},
{
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Moz"
},
"description": "Moz Pro",
"image": [
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_ImproveVisibility.png?w=1400&h=1199&auto=compress%2Cformat&fit=crop&dm=1722450719&s=4602ffa3f3134551411bc6431eb59a2e",
"https://moz.com/images/assets/backgrounds/moz-pro-product-pg-overview_feature-block_bg.jpg?w=3152&h=800&auto=compress%2Cformat&fit=crop&dm=1722450800&s=c92bc6c5b0daa8eedb22f24c9d8b4097",
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_SimplifySEO.png?w=1200&h=1049&auto=compress%2Cformat&fit=crop&dm=1722450974&s=12b91835d16bdb04c08b35bf670ea9fc",
"https://moz.com/images/assets/features/moz-pro-product-pg-overview_PathToHigherRankings.png?w=1200&h=1200&auto=compress%2Cformat&fit=crop&dm=1722451200&s=078f5209f6f2e0572963def8c225341c"
],
"name": "Moz Pro",
"offers": {
"@type": "Offer",
"price": 179,
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"maxPrice": 599,
"minPrice": 49,
"referenceQuantity": {
"@type": "QuantitativeValue",
"unitCode": "MON",
"value": "1"
}
}
}
}
]
}
/explorer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2022-01-21T10:36:58-08:00",
"dateModified": "2025-09-24T08:19:06-07:00",
"datePublished": "2022-01-21T10:36:00-08:00",
"description": "Find better keywords with Moz’s best-in-class keyword research tool now featuring Moz AI-generated insightspowered by Moz Data . Identify target keywords, analyze SERPs, and evaluate ranking keywords with the free Keyword Explorer tool.",
"headline": "Free Keyword Research Tool",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/cms/1520244_MozGraphicsResizing_Roger-Explorer_120822.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1670963315&s=f08d97894a04ea3b523bfb6f8a139ad6"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/explorer",
"name": "Free Keyword Research Tool",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/explorer"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/explorer",
"name": "Keyword Explorer",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/learn/seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://moz.com#identity"
},
"copyrightHolder": {
"@id": "https://moz.com#identity"
},
"copyrightYear": "2017",
"creator": {
"@id": "https://moz.com#creator"
},
"dateCreated": "2017-06-26T10:38:38-07:00",
"dateModified": "2025-09-17T11:45:03-07:00",
"datePublished": "2017-08-01T13:12:00-07:00",
"description": "SEO Learning Center",
"headline": "SEO Learning Center",
"image": {
"@type": "ImageObject",
"url": "https://moz.com/images/learn/2.png?w=1200&h=630&q=82&auto=format&fit=clip&dm=1676562004&s=6ed8955ccc5e993463b9e6b12ee18eb2"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/learn/seo",
"name": "SEO Learning Center",
"publisher": {
"@id": "https://moz.com#creator"
},
"url": "https://moz.com/learn/seo"
},
{
"@id": "https://moz.com#identity",
"@type": "Organization",
"address": [
{
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"name": "Moz Seattle",
"postalCode": "98107",
"streetAddress": "1752 NW Market Street #4073"
},
{
"@type": "PostalAddress",
"addressCountry": "Canada",
"addressLocality": "Vancouver",
"addressRegion": "BC",
"name": "Moz Vancouver",
"postalCode": "V6Z 1A1",
"streetAddress": "400 - 720 Robson St"
}
],
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"sameAs": [
"https://twitter.com/Moz",
"https://www.facebook.com/moz/",
"https://www.linkedin.com/company/moz/",
"https://www.youtube.com/channel/UCs26XZBwrSZLiTEH8wcoVXw",
"https://www.instagram.com/moz_hq/"
],
"url": "https://moz.com"
},
{
"@id": "https://moz.com#creator",
"@type": "Organization",
"image": {
"@type": "ImageObject",
"height": "252",
"url": "https://moz.com/cms/Moz-logo-blue.jpg?mtime=20170419135148&focal=none",
"width": "862"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://moz.com/images/cms/Moz-logo-blue.jpg?w=600&h=60&q=82&fm=png&fit=clip&dm=1532382338&s=d801d8360a3af30381aa8f20d49dc8d4",
"width": "205"
},
"name": "Moz",
"url": "https://moz.com"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://moz.com/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://moz.com/learn/seo",
"name": "SEO Learning Center",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
Explore the other reputation pillars for Moz
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Moz, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moz: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moz.com to view the most current version of its content and see directly what this company is about and what it offers.