SplitBase
(https://splitbase.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Founder Raphael Paulin-Daigle is clearly named and positioned as the central authority with 13+ years of experience, yet the schema_json lacks sameAs links to external profiles or third-party validation. While the team structure of 7 specialists per project provides operational credibility, there is a lack of individual specialist profiles to verify the depth of the Senior team claim. Technical implementation is strong, with structured data supporting the core service offerings.
The marketing tone is aggressive but is backed by a higher-than-average volume of named client results. The claim that every client onboarded in 2023, 2024, and 2025 achieved results in 90 days is a high-risk assertion that lacks a public-facing performance log. Despite this, the site avoids the typical agency red flag of guaranteeing specific search rankings, focusing instead on internal conversion metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SplitBase",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"description": "Conversion optimization and web redesign agency that builds and A/B tests high-converting landing pages and websites for DTC ecommerce brands",
"slogan": "Brand-Aligned Conversion Optimization for 8 & 9 Figure Ecommerce",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "6"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Robbi Webb",
"jobTitle": "VP of Ecommerce"
},
"reviewBody": "28% increase in conversions"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Stephen Pinto",
"jobTitle": "Director of Product Management"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Bobby M.",
"jobTitle": "VP of Digital - Laura Geller"
},
"reviewBody": "43% Conversion Rate Increase"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Diego Camejo",
"jobTitle": "Founder & CEO"
},
"reviewBody": "Over $100,000 / month in additional revenue generated"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Anthony Rumbello",
"jobTitle": "Founder & CEO, NeuroMD"
},
"reviewBody": "55.3% conversion rate increase"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sharon Pak",
"jobTitle": "Co-Founder, INH Hair"
},
"reviewBody": "6 figures in additional revenue generated"
}
],
"knowsAbout": [
"Conversion Rate Optimization",
"Landing Page Design",
"A/B Testing",
"Web Design",
"Ecommerce Optimization",
"DTC Brands"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Conversion Optimization Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Full-Site Optimization Program",
"description": "Extensive site-wide conversion optimization and A/B testing program for $10M+ brands"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Conversion-Focused Website Redesign",
"description": "Website redesign engineered to increase AOV, conversions, and sales"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Landing Page Design & Optimization",
"description": "Custom landing pages to reduce Customer Acquisition Costs for $10M+ brands"
}
}
]
}
}
/web-design/
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Conversion-Focused Shopify Website Design",
"url": "/web-design",
"description": "Data-driven web design and redesign services for DTC ecommerce brands focused on conversions and sales growth.",
"provider": {
"@type": "Organization",
"name": "SplitBase",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"url": "/"
},
"serviceType": "Web Design",
"areaServed": "Worldwide",
"audience": {
"@type": "Audience",
"audienceType": "DTC Ecommerce Brands"
},
"offers": {
"@type": "Offer",
"price": "7500",
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "7500",
"priceCurrency": "USD",
"unitText": "month"
},
"description": "Full-service landing page & optimization services starting at $7500/month"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Web Design Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Web Design",
"description": "Data-driven web design for ecommerce brands"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Landing Pages",
"description": "Landing page design and optimization"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Full-Site Optimization",
"description": "Comprehensive site conversion optimization"
}
}
]
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "3"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Alice Millard",
"jobTitle": "Haute Hijab"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "With SplitBase... Our new initiatives are based on research, data and educated insights. We've increased RPU by 18% and site-wide conversions by 26.8%"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Angela Laffey",
"jobTitle": "Pellu"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "SplitBase has a real talent for adding sleekness to a design, and just giving it that premium feel… Mobile conversions increased 191%, desktop by 38.9%."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Vanessa Roberts",
"jobTitle": "Primal Pit Paste"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Working with SplitBase was a no-brainer for me. We had zero dips in conversion rates after re-launching the website, and we made more sales from day one."
}
]
}
/diagnostic-old/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home CRO Diagnostic",
"description": "We're a conversion optimization and web redesign agency that builds and A/B test high-converting landing pages and websites for DTC ecommerce brands.",
"url": "/diagnostic",
"about": {
"@type": "Service",
"name": "Free CRO Diagnostic",
"description": "30-minute conversion rate optimization diagnostic for DTC ecommerce brands doing $10M or more in annual revenue. Identify CRO gaps, benchmark your brand, and get a custom CRO strategy.",
"provider": {
"@type": "Organization",
"name": "SplitBase",
"description": "Conversion optimization and web redesign agency specializing in A/B testing, landing page design, and full-site optimization for DTC ecommerce brands.",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"founder": {
"@type": "Person",
"name": "Raphael Paulin-Daigle"
}
},
"serviceType": "Conversion Rate Optimization",
"areaServed": "Worldwide",
"audience": {
"@type": "Audience",
"audienceType": "DTC ecommerce brands doing $10M or more in annual revenue"
}
},
"mainEntity": {
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who will do the diagnostic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about who conducts the diagnostic is available upon inquiry."
}
},
{
"@type": "Question",
"name": "What do I need to prepare before the diagnostic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Preparation details for the diagnostic are provided upon booking."
}
},
{
"@type": "Question",
"name": "Will you try to sell me something?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The diagnostic is a free consultation to identify CRO opportunities and provide a custom strategy."
}
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 66 | 0 |
| /swipe-files/ | 4 | 0 |
| /web-design/ | 47 | 0 |
| /diagnostic-old/ | 49 | 0 |
This page presents a snapshot of public data from SplitBase, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SplitBase: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://splitbase.com to view the most current version of its content and see directly what this company is about and what it offers.