SplitBase
(https://splitbase.com) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits significant Trust Theatre flags; despite a high review_count of 66 on the homepage and 47 on the Web Design page, there are 0 proof_links_count provided to verify these claims on third-party platforms like Clutch or G2. Performance claims such as the average 5x ROI and a 95 percent client retention rate are bold but remain internally generated metrics without external audit paths. However, the use of recognizable brand names like Kiehl’s and L’Oreal mitigates some of the unverified claim penalties.
SplitBase maintains a high proof density with over 8 instances of specific, dated, or quantified evidence per page, including before-and-after conversion stats. The primary weakness is the lack of verified vendor partner links; while logos for Shopify Plus and VWO are present, they are not linked to official partner directories in the data provided. The ratio of substantiated claims (named brands with percentages) to vague assertions (we grow businesses) is roughly 4:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 66 | 0 |
| /swipe-files/ | 4 | 0 |
| /web-design/ | 47 | 0 |
| /diagnostic-old/ | 49 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SplitBase",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"description": "Conversion optimization and web redesign agency that builds and A/B tests high-converting landing pages and websites for DTC ecommerce brands",
"slogan": "Brand-Aligned Conversion Optimization for 8 & 9 Figure Ecommerce",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "6"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Robbi Webb",
"jobTitle": "VP of Ecommerce"
},
"reviewBody": "28% increase in conversions"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Stephen Pinto",
"jobTitle": "Director of Product Management"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Bobby M.",
"jobTitle": "VP of Digital - Laura Geller"
},
"reviewBody": "43% Conversion Rate Increase"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Diego Camejo",
"jobTitle": "Founder & CEO"
},
"reviewBody": "Over $100,000 / month in additional revenue generated"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Anthony Rumbello",
"jobTitle": "Founder & CEO, NeuroMD"
},
"reviewBody": "55.3% conversion rate increase"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sharon Pak",
"jobTitle": "Co-Founder, INH Hair"
},
"reviewBody": "6 figures in additional revenue generated"
}
],
"knowsAbout": [
"Conversion Rate Optimization",
"Landing Page Design",
"A/B Testing",
"Web Design",
"Ecommerce Optimization",
"DTC Brands"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Conversion Optimization Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Full-Site Optimization Program",
"description": "Extensive site-wide conversion optimization and A/B testing program for $10M+ brands"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Conversion-Focused Website Redesign",
"description": "Website redesign engineered to increase AOV, conversions, and sales"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Landing Page Design & Optimization",
"description": "Custom landing pages to reduce Customer Acquisition Costs for $10M+ brands"
}
}
]
}
}
/web-design/
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Conversion-Focused Shopify Website Design",
"url": "/web-design",
"description": "Data-driven web design and redesign services for DTC ecommerce brands focused on conversions and sales growth.",
"provider": {
"@type": "Organization",
"name": "SplitBase",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"url": "/"
},
"serviceType": "Web Design",
"areaServed": "Worldwide",
"audience": {
"@type": "Audience",
"audienceType": "DTC Ecommerce Brands"
},
"offers": {
"@type": "Offer",
"price": "7500",
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "7500",
"priceCurrency": "USD",
"unitText": "month"
},
"description": "Full-service landing page & optimization services starting at $7500/month"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Web Design Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Web Design",
"description": "Data-driven web design for ecommerce brands"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Landing Pages",
"description": "Landing page design and optimization"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Full-Site Optimization",
"description": "Comprehensive site conversion optimization"
}
}
]
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "3"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Alice Millard",
"jobTitle": "Haute Hijab"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "With SplitBase... Our new initiatives are based on research, data and educated insights. We've increased RPU by 18% and site-wide conversions by 26.8%"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Angela Laffey",
"jobTitle": "Pellu"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "SplitBase has a real talent for adding sleekness to a design, and just giving it that premium feel… Mobile conversions increased 191%, desktop by 38.9%."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Vanessa Roberts",
"jobTitle": "Primal Pit Paste"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Working with SplitBase was a no-brainer for me. We had zero dips in conversion rates after re-launching the website, and we made more sales from day one."
}
]
}
/diagnostic-old/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home CRO Diagnostic",
"description": "We're a conversion optimization and web redesign agency that builds and A/B test high-converting landing pages and websites for DTC ecommerce brands.",
"url": "/diagnostic",
"about": {
"@type": "Service",
"name": "Free CRO Diagnostic",
"description": "30-minute conversion rate optimization diagnostic for DTC ecommerce brands doing $10M or more in annual revenue. Identify CRO gaps, benchmark your brand, and get a custom CRO strategy.",
"provider": {
"@type": "Organization",
"name": "SplitBase",
"description": "Conversion optimization and web redesign agency specializing in A/B testing, landing page design, and full-site optimization for DTC ecommerce brands.",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/62545d437352f3e227703935/628686d3e0bbe87a19a70dce_SplitBase-Text-Logo-SiteNav.png"
},
"founder": {
"@type": "Person",
"name": "Raphael Paulin-Daigle"
}
},
"serviceType": "Conversion Rate Optimization",
"areaServed": "Worldwide",
"audience": {
"@type": "Audience",
"audienceType": "DTC ecommerce brands doing $10M or more in annual revenue"
}
},
"mainEntity": {
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who will do the diagnostic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about who conducts the diagnostic is available upon inquiry."
}
},
{
"@type": "Question",
"name": "What do I need to prepare before the diagnostic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Preparation details for the diagnostic are provided upon booking."
}
},
{
"@type": "Question",
"name": "Will you try to sell me something?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The diagnostic is a free consultation to identify CRO opportunities and provide a custom strategy."
}
}
]
}
}
This page presents a snapshot of public data from SplitBase, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SplitBase: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://splitbase.com to view the most current version of its content and see directly what this company is about and what it offers.