Semantic Coherence: SplitBase – Signal Evidence & AI Readability

Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Diagnose what’s holding back your ecommerce growth. Take the 3-min CRO Assessment →Conversion Optimization & Website Redesign Agency for Ecommerce
[H1] Brand-Aligned Conversion Optimization for 8 & 9 Figure Ecommerce
Your ad spend is growing, but conversion rates aren't keeping up. Somewhere between ad click and checkout, millions in revenue slip away. We help DTC brands convert more of the traffic they're already paying for using our 3Ps Method.Book a Free Discovery Call
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7 figures in revenue through CRO and a website redesign
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$800,000+/Month in revenue from conversion optimization
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78x ROI on CRO initiatives
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39% Increase in subscriptions
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Landing pages increased conversions by 43%
[IMG: Riddle Oil logo for case study]
7 figures in revenue through CRO and a website redesign
[IMG: Dr. Squatch logo for case study]
$800,000+/Month in revenue from CRO program
[IMG: Hyperice logo]
78x ROI on CRO initiatives
[IMG: Ancestral Supplements logo]
Boost New Customer Acquisition
[IMG: Laura Geller logo for case study]
Landing Pages Increased Conversions by 43%
[IMG: Riddle Oil logo for case study]
7 figures in revenue through CRO and a website redesign
[IMG: Dr. Squatch logo for case study]
$800,000+/Month in Revenue from CRO initiative
[IMG: Hyperice logo]
78x ROI on CRO initiatives
[IMG: Ancestral Supplements logo]
Boost New Customer Acquisition
[IMG: Laura Geller logo for case study]
Landing Pages Increased Conversions by 43%Elevate Your BrandIncrease SubscriptionsIncrease CVR, AOV & LTV
[IMG: SplitBase conversion optimization results showcase]
[IMG: SplitBase conversion optimization results card]
[IMG: Ecommerce website conversion optimization before and after]
[H2] Results so good 95% of brands keep working with us after 6 months
Surface-level testing delivers surface-level results. We optimize what actually drives revenue: offer strategy, purchasing paths, and product education. That's why winning brands work with SplitBase.‍We help brand owners, VPs and Directors of Ecommerce hit their goals.The CRO agency behind the fastest growing brands in ecommerce
[IMG: ButcherBox logo]
[IMG: Amika logo]
[IMG: Glamnetic logo]
[IMG: DIFF Eyewear logo]
[IMG: Kiehls logo]
[IMG: LOreal logo]
[IMG: Mackage logo]
[IMG: Dr. Squatch logo]
[IMG: Moon Pod logo]
[IMG: Snow Teeth Whitening logo]
[IMG: Transparent Labs logo]
[IMG: Chemical Guys logo]
[IMG: Hyperice logo]
[IMG: Client brand logo]
[IMG: Manduka logo]
[IMG: Once Upon a Farm logo]
[IMG: Pela Case logo]
[IMG: Sunday logo]
[IMG: Ancestral Supplements logo]
[IMG: Beachbody logo]
[H2] Why top DTC brands choose full-business conversion optimization over typical testing
Most agencies test elements. We solve scaling problems. Here's our 3Ps methodology that's generated $100M+ / year in additional revenue for brands scaling from $10M to $100M+
[H2] Patterns
Before we touch your site, we need to understand three types of patterns:
Behavioral patterns show us how visitors behave.
Voice patterns reveal what's happening in customers' minds.Resistance patterns uncover the friction points blocking purchases.
[IMG: SplitBase 3Ps Methodology - Patterns phase diagram]
[H2] Perception
The most overlooked conversion factor?‍Brand perception.‍Does your narrative resonate with customers? How are you positioned against competitors? How are you perceived?Sometimes your site works perfectly, but you lose customers because competitors look stronger.We put brand at the core of our optimization methodology. We help you win.
[IMG: SplitBase 3Ps Methodology - Perception phase diagram]
[H2] Proof
We A/B test the business elements that drive outcomes:Offers (subscriptions, upsells, bundles) to optimize AOV & LTV.
Pathways (product discovery, customer journey, landing pages) to guide buyers.
Experiences (copy, visuals, layout) that convert your audience.
[IMG: SplitBase 3Ps Methodology - Proof phase diagram]
[H2] Our programs are responsible for a combined $100M+ per year in additional revenue for our clients
Robbi WebbVP of Ecommerce“Their deep understanding of our brand and dedication to innovation have made them a valued extension of our team, consistently delivering meaningful results.”28% increase in conversions
[IMG: Amika brand logo for testimonial]
Stephen PintoDirector of Product Management"The team are CRO specialists, reliable and a lot of fun to work with! Over the years, SplitBase helped us optimize our new homepage + bundles flow, amongst other things, which has helped increase monthly revenue by $800,000+."
[IMG: Dr. Squatch brand logo for testimonial]
Bobby M.VP of Digital - Laura Geller“The end-to-end experience of working with the SplitBase team was incredible. The level of attention to detail that went into tests and landing pages is above and beyond.”43% Conversion Rate Increase
[IMG: Laura Geller logo]
Diego CamejoFounder & CEO“I think SplitBase is the first agency we’ve worked with that actually delivered on what they promised and had a positive impact on our business.”Over $100,000 / month in additional revenue generated
[IMG: Shes Waisted brand logo for testimonial]
Anthony RumbelloFounder & CEO, NeuroMD“Working with SplitBase has been a game-changer for us. They boosted our conversion rate and allowed us to scale to new heights”55.3% conversion rate increase
[IMG: NeuroMD logo]
Sharon PakCo-Founder, INH Hair“I can't rave more about the SplitBase team and the value we have gained”6 figures in additional revenue generated
[IMG: INH Hair brand logo for testimonial]
Robbi WebbVP of Ecommerce“Their deep understanding of our brand and dedication to innovation have made them a valued extension of our team, consistently delivering meaningful results.”28% increase in conversions
[IMG: Amika brand logo for testimonial]
Stephen PintoDirector of Product Management"The team are CRO specialists, reliable and a lot of fun to work with! Over the years, SplitBase helped us optimize our new homepage + bundles flow, amongst other things, which has helped increase monthly revenue by $800,000+."
[IMG: Dr. Squatch brand logo for testimonial]
Bobby M.VP of Digital - Laura Geller“The end-to-end experience of working with the SplitBase team was incredible. The level of attention to detail that went into tests and landing pages is above and beyond.”43% Conversion Rate Increase
[IMG: Laura Geller logo]
Diego CamejoFounder & CEO“I think SplitBase is the first agency we’ve worked with that actually delivered on what they promised and had a positive impact on our business.”Over $100,000 / month in additional revenue generated
[IMG: Shes Waisted brand logo for testimonial]
Anthony RumbelloFounder & CEO, NeuroMD“Working with SplitBase has been a game-changer for us. They boosted our conversion rate and allowed us to scale to new heights”55.3% conversion rate increase
[IMG: NeuroMD logo]
Sharon PakCo-Founder, INH Hair“I can't rave more about the SplitBase team and the value we have gained”6 figures in additional revenue generated
[IMG: INH Hair brand logo for testimonial]
[H2] Here’s 3 ways we can grow your brand
For $10M+ brands
[H3] Full-Site Optimization Program
If your goal is to convert more website visitors into customers with your existing traffic and your current website - we’ll help you reach your goals with an extensive site-wide conversion optimization and A/B testing program.Explore the program
[H3] Full-Site Optimization Program
If your goal is to convert more website visitors into customers with your existing traffic and your current website - we’ll help you reach your goals with an extensive site-wide conversion optimization and A/B testing program.Explore the program
[H3] Conversion-Focused Website Redesign
If you’re looking to redesign and elevate your website but you also want it to be engineered to increase your AOV, conversions, and sales - our Conversion Redesign program will do exactly that.Explore the program
[H3] Conversion-Focused Website Redesign
If you’re looking to redesign and elevate your website but you also want it to be engineered to increase your AOV, conversions, and sales - our Conversion Redesign program will do exactly that.Explore the programFor $10M+ brands
[H3] Landing Page Design & Optimization
Optimizing your ads is only half the battle. If your ad's post-click experience is a home page, collection page, or product page, you're leaving money on the table. Reduce Customer Acquisition Costs with custom landing pages.Explore the program
[H3] Landing Page Design & Optimization
Optimizing your ads is only half the battle. If your ad's post-click experience is a home page, collection page, or product page, you're leaving money on the table. Reduce Customer Acquisition Costs with custom landing pages.Explore the programFor $10M+ brands
[H3] Full-Site Optimization Program
If your goal is to convert more website visitors into customers with your existing traffic and your current website - we’ll help you reach your goals with an extensive site-wide conversion optimization and A/B testing program.Explore the program
[H3] Conversion-Focused Website Redesign
If you’re looking to redesign and elevate your website but you also want it to be engineered to increase your AOV, conversions, and sales - our Conversion Redesign program will do exactly that.Explore the programFor $10M+ brands
[H3] Landing Page Design & Optimization
Optimizing your ads is only half the battle. If your ad's post-click experience is a home page, collection page, or product page, you're leaving money on the table. Reduce Customer Acquisition Costs with custom landing pages.Explore the program
[H2] A team of specialists for every project
Only the best: SplitBase’s clients benefit from a team of 7 specialists assigned to each project.5x ROIBrands working with SplitBase achieved an average 5x ROI on their investment in CRO (and often, much more) by their 3rd month of optimization. It’s a service that pays for itself.10 YearsSplitBase has been optimizing and redesigning websites of leading 8 & 9 figure brands for over a decade. Experience you can count on.100%All of our CRO clients onboarded in 2023, 2024 and 2025 have achieved results leading to a revenue increase within the first 90 days of working together.10+ years of experienceSenior team of conversion strategists, conversion designers, copywriters, developers and data analysts Programs engineered to increase CVR, AOV & LTV
[H1] You can cross fingers hoping what you do next will increase site conversions, or you can work with us
Get in touch with one of our ecommerce growth experts to learn how we can help.Book Your  1-1 CRO Diagnostic CallOfficial partners with
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Shopify Plus
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Heatmap.com
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Intelligems
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VWO
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Convert

[H1] DTC Swipes
by
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A collection of 1000+ landing pages, PDPs, collection pages and e-commerce elements from DTC brands across the world.
[H2] Get the CRO Experts’ Take
Sign up to get free access to weekly teardowns of examples from the swipe file by CRO and landing page experts.Thank you! Please check your emails to confirm your subscription.Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.

[H1] We Don’t Just Design for Beauty.We Design to Make You More Money.
[IMG: Shopify Web Design Services]
[H2] We design for what actually matters to your business - sales.
We’re a conversion optimization agency at the core, so unlike most Shopify design agencies, our goal isn't just to design something beautiful.Beauty is key, and that can be achieved by many agencies and designers. But beauty by itself doesn’t mean you’ll achieve high conversion rates. In no way does it mean your website will actually perform better.Unfortunately, many companies find out too late.
[H2] We design drool-worthy websites engineered for conversions.
Our design process creates beautiful websites that also turn visitors into customers. Our website designs are guided by conversion optimization principles, customer data, analytics, and behavioral sciences.It’s scientific. Not just based on one’s personal taste, gut feelings, or opinion.Get a Free Proposal
[H4] SplitBase’s Data-Driven Web Design Process
BriefCreative brainstorming, create mood board, begin signature Conversion Research ProcessAnalyze current site’s analytics to identify what’s already working and what’s not, and the site’s key areasUsability testing on existing site to understand current site flaws, strengths and opportunitiesUsability testing on existing site to understand current site flaws, strengths and opportunitiesWebsite polls to discover customers’ questions and buying objectionsSurvey existing customers to gather “voice of customer”, and identify conversion triggersCreate data-driven personas from quantitative & qualitative researchBuild Conversion Trigger Triangle prioritizing customer questions, doubts, needs, and wants needed to be addressed for conversionsEvaluation of strategies to increase average order valueGather & create copy and contentWireframingCross-referencing wireframe with over 300 data points from usability studiesValidation of design decisions through usability testsFinal designContinuous testing and optimization
[H4] Most Agencies' Web Design Process
BriefCreative brainstorming & creating personasCreate mood boardWireframingAdding contentFinal design
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It was eye-opening to see how they conducted research of past customers and traffic, and then how they utilized that data and actually integrated it with the design to the point where they were able to say, “Hey, we used this word here based on the feedback we got from the research that we did.”That was very impressive and it’s not something that I see any other design agencies doing.- Jordan Schumacher, Self-Publishing School
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SplitBase has a real talent for adding sleekness to a design, and just giving it that premium feel… Mobile conversions increased 191%, desktop by 38.9%.”- Angela Laffey, Pellu
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Working with SplitBase was a no-brainer for me. We had zero dips in conversion rates after re-launching the website, and we made more sales from day one.- Vanessa Roberts, Primal Pit Paste
[H2] Need a website that can both hit your brand goals and your sales goals? Let’s talk.
Get a Free Proposal

Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Diagnose what’s holding back your ecommerce growth. Take the 3-min CRO Assessment →
[H1] Get Your Free CRO Diagnostic
We’ll identify how you can hit your growth goals with conversion optimization and A/B testing, using the same framework we’ve used to generate millions for 8- & 9-figure brands like Dr Squatch, Amika, and Transparent Labs.Trusted by 100+ brands
[IMG: ButcherBox logo]
[IMG: Amika logo]
[IMG: Glamnetic logo]
[IMG: DIFF Eyewear logo]
[IMG: Kiehls logo]
[IMG: LOreal logo]
[IMG: Mackage logo]
[IMG: Dr. Squatch logo]
[IMG: Moon Pod logo]
[IMG: Snow Teeth Whitening logo]
[IMG: Transparent Labs logo]
[IMG: Chemical Guys logo]
[IMG: Hyperice logo]
[IMG: Client brand logo]
[IMG: Manduka logo]
[IMG: Once Upon a Farm logo]
[IMG: Pela Case logo]
[IMG: Sunday logo]
[IMG: Ancestral Supplements logo]
[IMG: Beachbody logo]
[H2] Here’s what you’ll get out of this 30-min CRO diagnostic
[H3] Uncover Your CRO Gaps
We’ll ask you questions about your CRO challenges, needs, goals, traffic acquisition strategies, and tech stack.
[H3] Benchmark Your Brand
We’ll evaluate how your brand ranks against our 9 essential factors to CRO success for ecommerce. No best-practice bullshit.
[H3] Get Custom CRO Strategy
You’ll get a roadmap, timeline and full breakdown of a custom CRO strategy that will allow you to hit your goals. Backed by thousands of experiments and our work with 100+ brands.Get My Free Diagnostic Today
[H1] Is This Right For You?
This diagnostic is built for DTC ecommerce brands doing $10M or more in annual revenue.Book a call if:Get My Free Diagnostic TodayBook a call if:You're spending on paid ads but not seeing the ROAS you used toYou feel like you're leaving money on the table but don't know whereHave been running some tests, but haven’t been able to move the needleYou want a testing strategy based on data, not guessworkYou have traffic, but know your site should convert better and you don't know what to change nextOr if you don't have the bandwidth or expertise to do CRO in-houseGet My Free Diagnostic Today
[H2] We’ve been helping brands scale with CRO for over a decade, and generate $100M+ in additional revenue for our clients, every single year.
We know how to grow brands, but hear it from the ones that matter the most:Robbi WebbVP of Ecommerce“Their deep understanding of our brand and dedication to innovation have made them a valued extension of our team, consistently delivering meaningful results.”28% increase in conversions
[IMG: Amika brand logo for testimonial]
Stephen PintoDirector of Product Management"The team are CRO specialists, reliable and a lot of fun to work with! Over the years, SplitBase helped us optimize our new homepage + bundles flow, amongst other things, which has helped increase monthly revenue by $800,000+."
[IMG: Dr. Squatch brand logo for testimonial]
Bobby M.VP of Digital - Laura Geller“The end-to-end experience of working with the SplitBase team was incredible. The level of attention to detail that went into tests and landing pages is above and beyond.”43% Conversion Rate Increase
[IMG: Laura Geller logo]
Diego CamejoFounder & CEO“I think SplitBase is the first agency we’ve worked with that actually delivered on what they promised and had a positive impact on our business.”Over $100,000 / month in additional revenue generated
[IMG: Shes Waisted brand logo for testimonial]
Anthony RumbelloFounder & CEO, NeuroMD“Working with SplitBase has been a game-changer for us. They boosted our conversion rate and allowed us to scale to new heights”55.3% conversion rate increase
[IMG: NeuroMD logo]
Sharon PakCo-Founder, INH Hair“I can't rave more about the SplitBase team and the value we have gained”6 figures in additional revenue generated
[IMG: INH Hair brand logo for testimonial]
Get My Free Diagnostic TodayRobbi WebbVP of Ecommerce“Their deep understanding of our brand and dedication to innovation have made them a valued extension of our team, consistently delivering meaningful results.”28% increase in conversions
[IMG: Amika brand logo for testimonial]
Stephen PintoDirector of Product Management"The team are CRO specialists, reliable and a lot of fun to work with! Over the years, SplitBase helped us optimize our new homepage + bundles flow, amongst other things, which has helped increase monthly revenue by $800,000+."
[IMG: Dr. Squatch brand logo for testimonial]
Bobby M.VP of Digital - Laura Geller“The end-to-end experience of working with the SplitBase team was incredible. The level of attention to detail that went into tests and landing pages is above and beyond.”43% Conversion Rate Increase
[IMG: Laura Geller logo]
Diego CamejoFounder & CEO“I think SplitBase is the first agency we’ve worked with that actually delivered on what they promised and had a positive impact on our business.”Over $100,000 / month in additional revenue generated
[IMG: Shes Waisted brand logo for testimonial]
Anthony RumbelloFounder & CEO, NeuroMD“Working with SplitBase has been a game-changer for us. They boosted our conversion rate and allowed us to scale to new heights”55.3% conversion rate increase
[IMG: NeuroMD logo]
Sharon PakCo-Founder, INH Hair“I can't rave more about the SplitBase team and the value we have gained”6 figures in additional revenue generated
[IMG: INH Hair brand logo for testimonial]
[H1] Meet Our Founder, Raphael Paulin-Daigle
I founded SplitBase over a decade ago after years of obsessing over what makes people buy online. Since then, we've run over 10,000 A/B tests and generated more than $100 million in additional revenue for brands like Dr. Squatch, Kiehl's, Hyperice, and Amika.Here's what I've learned: most brands don't have a traffic problem. They have a conversion problem. You're paying good money to bring visitors to your site. But somewhere between the click and checkout, revenue slips away.We don't just test button colors. We dig into the patterns behind why people buy (or don't), run experiments based on real data, and help you turn more of your existing traffic into revenue. Every client we've onboarded in the past two years has seen results leading to revenue increases within 90 days.Get My Free Diagnostic TodayGot more questions?
[H2] Frequently Asked Questions
Who will do the diagnostic?You'll be speaking directly with Raphael Paulin-Daigle, SplitBase's founder. After 13+ years running CRO for 8 and 9 figure DTC brands, he'll bring that experience to your call and give you insights you can actually use.What do I need to prepare before the diagnostic?Just three numbers: your monthly website sessions, your current conversion rate, and your AOV. That's all we need to get started. We'll do the rest live on the call and walk you through everything step by step.Will you try to sell me something?No. This call is 100% focused on giving you a clear CRO strategy for your brand. If it turns out we're a good fit to work together and you want to explore that, then we can book a separate conversation. But there is no pression or obligation to do so.
[H1] Get Your Free CRO Diagnostic Today, 100% On Us
Get My Free Diagnostic Today