Abercorn Vets
(https://abercornvets.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
There is a total absence of named veterinary professionals across the audited pages. No Person schema is utilized, and there are no sameAs links to RCVS registration profiles or LinkedIn for any ‘vets and nurses’ mentioned. This creates a severe authority gap where the clinical competence is attributed to a nameless ‘family’ rather than registered medical professionals.
The practice claims a ‘proven track record’ and ‘trademark care’ since the 1960s, but fails to provide a single case study or clinical outcome data. Bold assertions like ‘the best option for you and your pet’ are marketing slogans without objective metrics to support the ‘best’ superlative. The disconnect between ‘advanced diagnostics’ and the lack of specific equipment names (e.g., brand of ultrasound or X-ray) suggests a marketing-first approach over clinical transparency.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets | Caring for the Pets of Edinburgh",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2026-05-06T14:33:18+00:00",
"description": "Since the 1960s, Abercorn offers empathetic service in Edinburgh. Our practice is a close-knit family, dedicated to top-notch pet care and client satisfaction.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/repeat-prescriptions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions",
"url": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions",
"name": "Pet Prescriptions in Edinburgh | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2024-04-29T10:10:42+00:00",
"description": "The Abercorn Vets team can issue prescriptions to the pets of Edinburgh. Get in touch to order your pet's medication.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/contact-us/repeat-prescriptions"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.abercornvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Repeat Prescriptions"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/small-mammal-referrals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals",
"url": "https://www.abercornvets.co.uk/small-mammal-referrals",
"name": "Small mammal referrals - Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2026-03-25T14:35:59+00:00",
"dateModified": "2026-05-06T14:36:57+00:00",
"description": "Abercorn Vets are happy to take referrals of complex cases from practices in the area.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/small-mammal-referrals"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Small mammal referrals"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-health-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/pet-health-plan",
"url": "https://www.abercornvets.co.uk/pet-health-plan",
"name": "Pet Health Plan | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2026-05-18T07:51:39+00:00",
"description": "The Abercorn Vets pet health plan gives you peace of mind that your pet’s preventative health care needs are taken care of.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/pet-health-plan#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/pet-health-plan"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/pet-health-plan#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Health Plan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/book-an-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment",
"url": "https://www.abercornvets.co.uk/contact-us/book-an-appointment",
"name": "Book an appointment or Register - Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-09-09T09:08:05+00:00",
"dateModified": "2025-04-30T07:22:27+00:00",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/contact-us/book-an-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.abercornvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Book an appointment or Register"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-care-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/pet-care-services",
"url": "https://www.abercornvets.co.uk/pet-care-services",
"name": "Our Pet Care Services in Edinburgh | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2025-02-28T13:33:46+00:00",
"description": "Check out the range of services we offer to keep the pets of Edinburgh happy and healthy.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/pet-care-services#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/pet-care-services"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/pet-care-services#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Care Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
47Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 2 |
| /contact-us/repeat-prescriptions/ | 7 | 2 |
| /small-mammal-referrals/ | 7 | 2 |
| /pet-health-plan/ | 12 | 2 |
| /contact-us/book-an-appointment/ | 7 | 2 |
| /pet-care-services/ | 7 | 2 |
Explore the other reputation pillars for Abercorn Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Abercorn Vets, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Abercorn Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://abercornvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.