Abercorn Vets
(https://abercornvets.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site lists a review_count of 7 or 12 across various pages, yet proof_links_count remains static at 2, suggesting a lack of verified external review paths. While it claims ‘RWAF Rabbit Friendly Status,’ there is no direct link to the certification or the Royal College of Veterinary Surgeons (RCVS) directory for verification. The absence of verified credentials for the ‘experienced team’ turns professional claims into unverified trust theatre.
The ratio of verifiable evidence to vague assertions is low. Verifiable points include three location addresses and a mention of the 1960s founding date, but these are outnumbered by generic claims of empathy and care. The absence of a transparent fee structure or named medical leads reduces the overall density of professional proof.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
47Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 2 |
| /contact-us/repeat-prescriptions/ | 7 | 2 |
| /small-mammal-referrals/ | 7 | 2 |
| /pet-health-plan/ | 12 | 2 |
| /contact-us/book-an-appointment/ | 7 | 2 |
| /pet-care-services/ | 7 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets | Caring for the Pets of Edinburgh",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2026-05-06T14:33:18+00:00",
"description": "Since the 1960s, Abercorn offers empathetic service in Edinburgh. Our practice is a close-knit family, dedicated to top-notch pet care and client satisfaction.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/repeat-prescriptions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions",
"url": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions",
"name": "Pet Prescriptions in Edinburgh | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2024-04-29T10:10:42+00:00",
"description": "The Abercorn Vets team can issue prescriptions to the pets of Edinburgh. Get in touch to order your pet's medication.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/contact-us/repeat-prescriptions"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/contact-us/repeat-prescriptions#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.abercornvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Repeat Prescriptions"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/small-mammal-referrals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals",
"url": "https://www.abercornvets.co.uk/small-mammal-referrals",
"name": "Small mammal referrals - Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2026-03-25T14:35:59+00:00",
"dateModified": "2026-05-06T14:36:57+00:00",
"description": "Abercorn Vets are happy to take referrals of complex cases from practices in the area.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/small-mammal-referrals"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/small-mammal-referrals#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Small mammal referrals"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-health-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/pet-health-plan",
"url": "https://www.abercornvets.co.uk/pet-health-plan",
"name": "Pet Health Plan | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2026-05-18T07:51:39+00:00",
"description": "The Abercorn Vets pet health plan gives you peace of mind that your pet’s preventative health care needs are taken care of.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/pet-health-plan#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/pet-health-plan"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/pet-health-plan#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Health Plan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/book-an-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment",
"url": "https://www.abercornvets.co.uk/contact-us/book-an-appointment",
"name": "Book an appointment or Register - Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-09-09T09:08:05+00:00",
"dateModified": "2025-04-30T07:22:27+00:00",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/contact-us/book-an-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/contact-us/book-an-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.abercornvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Book an appointment or Register"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-care-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.abercornvets.co.uk/pet-care-services",
"url": "https://www.abercornvets.co.uk/pet-care-services",
"name": "Our Pet Care Services in Edinburgh | Abercorn Vets",
"isPartOf": {
"@id": "https://www.abercornvets.co.uk/#website"
},
"datePublished": "2024-04-22T13:28:06+00:00",
"dateModified": "2025-02-28T13:33:46+00:00",
"description": "Check out the range of services we offer to keep the pets of Edinburgh happy and healthy.",
"breadcrumb": {
"@id": "https://www.abercornvets.co.uk/pet-care-services#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.abercornvets.co.uk/pet-care-services"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.abercornvets.co.uk/pet-care-services#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.abercornvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Care Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.abercornvets.co.uk/#website",
"url": "https://www.abercornvets.co.uk/",
"name": "Abercorn Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.abercornvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for Abercorn Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Abercorn Vets, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Abercorn Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://abercornvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.