Agria Pet Insurance
(https://agriapet.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust is largely valid due to third-party verification from Which? and Defaqto. However, the homepage displays only 16 Trustpilot reviews while simultaneously claiming to have helped millions of pets, creating a credibility gap between the brand’s scale and its displayed social proof.
The ratio of evidence to fluff is high, with specific numbers, multi-pet discount percentages (5%), and third-party award dates (Dec 2025) appearing in the body text of all audited pages. Verifiable evidence far outweighs generic marketing assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
50Review mentions (all pages)
11External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 3 |
| /horse-insurance/ | 12 | 4 |
| /about-us/ | 16 | 3 |
| /my-account/login/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org/",
"@type": [
"Organization",
"WebPage"
],
"author": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightHolder": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightYear": 2022,
"dateCreated": "2022-11-28T10:20:35Z",
"dateModified": "2026-05-06T08:59:41.75Z",
"datePublished": "2022-11-28T10:20:35Z",
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"headline": "Agria",
"image": "https://www.agriapet.co.uk/.netlify/images?w=750&h=372&fit=cover&position=center&fm=jpg&q=75&url=https%3A%2F%2Fagria.uksouth01.umbraco.io%2Fmedia%2Ff1tn33rp%2Fagriahomepagebanner-poster-frame.jpg%3Fwidth%3D1920%26quality%3D80&cd=3f4ca9530da0e9acf6e26decf6ae9e1b",
"name": "Agria Pet Insurance",
"publisher": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"url": "https://www.agriapet.co.uk/",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"legalName": "Agria Pet Insurance Ltd",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
]
}
/horse-insurance/
{
"@context": "https://schema.org/",
"@type": [
"Product",
"WebPage"
],
"author": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightHolder": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightYear": 2023,
"dateCreated": "2023-09-25T09:40:08.97Z",
"dateModified": "2026-04-29T12:13:13.377Z",
"datePublished": "2023-09-25T09:40:08.97Z",
"description": "The UK's only lifetime insurance policy for horses. Includes up to £10,000 vet bills per year; up to £1,000 towards complementary therapies such as physiotherapy or hydrotherapy; free vet video calls and free medical imaging and scans for approved claims.",
"headline": "Horse Owners",
"image": "https://www.agriapet.co.uk/.netlify/images?w=750&h=372&fit=cover&position=center&fm=jpg&q=75&url=https%3A%2F%2Fagria.uksouth01.umbraco.io%2Fmedia%2Fzbpjzxg0%2F8h6a8546_50.jpg%3Fwidth%3D1920%26quality%3D80&cd=4c2279c54148f8104895eab2d3d5af6f",
"name": "Agria Lifetime Horse Insurance",
"publisher": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"url": "https://www.agriapet.co.uk/horse-insurance/",
"identifier": "Agria Lifetime Horse Insurance",
"@id": "https://www.agriapet.co.uk/horse-insurance/",
"slogan": "The UK's only lifetime horse insurance",
"brand": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
}
}
/about-us/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"author": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightHolder": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"copyrightYear": 2023,
"dateCreated": "2023-05-09T09:15:52.377Z",
"dateModified": "2026-03-26T11:41:04.9Z",
"datePublished": "2023-05-09T09:15:52.377Z",
"description": "Find out about Agria Pet Insurance, caring for pets and their owners since 1890. The world's first carbon-positive insurer.",
"headline": "About us",
"image": "https://www.agriapet.co.uk/.netlify/images?w=750&h=372&fit=cover&position=center&fm=jpg&q=75&url=https%3A%2F%2Fagria.uksouth01.umbraco.io%2Fmedia%2Fldnhskwo%2Fistock-1322493370.jpg%3Fwidth%3D2000%26quality%3D80&cd=9e9a3148a42c09501ffa6bc8ce7ddc92",
"name": "About us",
"publisher": {
"@type": "Organization",
"areaServed": "United Kingdom",
"brand": "Agria Pet Insurance",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03330 30 10 00",
"contactType": "sales",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 76",
"contactType": "emergency",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "03330 30 83 75",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"description": "Lifetime cover for your pet, with no time limits on individual conditions. Benefits renew each year with your insurance.",
"legalName": "Agria Pet Insurance Ltd",
"name": "Agria Pet Insurance",
"sameAs": [
"https://www.facebook.com/agriapetuk/",
"https://twitter.com/AgriaPetUK",
"https://www.instagram.com/agriapetinsurance/",
"https://www.linkedin.com/company/agria-pet-insurance/"
],
"url": "https://www.agriapet.co.uk/"
},
"url": "https://www.agriapet.co.uk/about-us/"
}
/my-account/login/ — no schema detected (entity gap)
Explore the other reputation pillars for Agria Pet Insurance
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Agria Pet Insurance, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Agria Pet Insurance: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://agriapet.co.uk to view the most current version of its content and see directly what this company is about and what it offers.