Based on 2385 businesses audited.
Unclear / Mixed / Unclassifiable Industry Reputation: ASICS Runkeeper (runkeeper.com)
ASICS Runkeeper is a high-substance product site that suffers from neglected content maintenance. Its BS score is low because it prioritizes functional utility and named human coaches over generic corporate jargon, despite failing to technically verify its reviews or update its race calendar.
Unclear / Mixed / Unclassifiable Industry Reputation: ASICS Runkeeper (runkeeper.com)
The site perfectly aligns with the fitness and mobile health tracking industry. Content focuses on specific app deliverables like ‘Guided Workouts’, ‘Training Plans’, and ‘GPS tracking’ rather than generic business services.
“The score of 65 is driven primarily by stale evidence (2025 race dates in 2026) and the lack of external proof paths for reviews. Information density and semantic coherence are strong, preventing the score from entering the 'Moderate BS' range. The absence of Person/Organization schema for named authorities contributed a minor penalty to the Identity pillar.”