Identity & Authority: ASICS Runkeeper – Signal Evidence & AI Readability

ASICS Runkeeper

(https://runkeeper.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

Authority is primarily driven by association with ASICS and the naming of specific coaches (Justin, Corrine, Jess). However, there is a technical authority gap in the schema_json, which lacks Person schema for these coaches or Organization schema linking to official business registrations. The coaches exist in text but have no verifiable professional digital footprint within the site’s structured data.

Most performance claims are tied to specific app functions (e.g., ‘Track Treadmill Runs with Stopwatch Mode’) rather than bold, unsubstantiated promises. The primary disconnect is temporal: claiming to help runners ‘Find Your Race’ while listing events that occurred in the previous calendar year (2025) creates a gap between the ‘Real-Time Coach’ signal and the stale content substance.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/",
            "url": "https://runkeeper.com/cms/",
            "name": "Track your Run - ASICS Runkeeper Running Tracker App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "datePublished": "2022-12-06T16:35:29+00:00",
            "dateModified": "2026-01-23T16:53:22+00:00",
            "description": "Just like a real-life coach, the ASICS Runkeeper app will help you set your goals, train for them, and track your progress along the way.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "width": 1984,
            "height": 1348
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/blog/",
            "url": "https://runkeeper.com/cms/blog/",
            "name": "ASICS Runkeeper Running Blog",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "datePublished": "2023-01-03T16:38:15+00:00",
            "dateModified": "2025-03-18T19:05:49+00:00",
            "description": "Our posts have you covered, whether you are new to running, looking to improve your speed endurance, or otherwise take your run to the next level.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/blog/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/blog/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://runkeeper.com/cms/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/",
            "url": "https://runkeeper.com/cms/",
            "name": "Track your Run - ASICS Runkeeper Running Tracker App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "datePublished": "2022-12-06T16:35:29+00:00",
            "dateModified": "2026-01-23T16:53:22+00:00",
            "description": "Just like a real-life coach, the ASICS Runkeeper app will help you set your goals, train for them, and track your progress along the way.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "width": 1984,
            "height": 1348
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/start-running/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/start-running/",
            "url": "https://runkeeper.com/cms/start-running/",
            "name": "Start Running with the ASICS Runkeeper App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/start-running/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/start-running/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "datePublished": "2022-12-06T17:02:32+00:00",
            "dateModified": "2026-01-21T20:02:22+00:00",
            "description": "Through Guided Workouts for every runner, you’ll find that boost to get started and the inspiration you need for that extra mile.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/start-running/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/start-running/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/start-running/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "width": 1984,
            "height": 1288
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/start-running/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://runkeeper.com/cms/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Start Running"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
18Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 5 1
/cms/blog/ 3 1
/cms/ 5 1
/cms/start-running/ 5 1