Trust & Proof: ASICS Runkeeper – Signal Evidence & AI Readability

ASICS Runkeeper

(https://runkeeper.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
10 Impact Weight: 20 / 100
50% Reputation

The site exhibits minor trust theatre; while metadata shows a review_count of 5 and 3, there are 0 verifiable third-party proof links provided in the structured data to validate these ratings. A significant credibility issue exists with stale evidence: the homepage highlights races such as ‘Cooper River Bridge Run’ and ‘Philadelphia Marathon Weekend’ with 2025 dates, which are 7-14 months old relative to the June 2026 system date. However, the use of a named, dated user story (Stephen Pecevich, joined 2016) provides a solid substance anchor.

The proof density is moderate-to-high. The audit detected 8+ instances of specific evidence, including technical specifications for workouts (duration, level), named integrations (Health Connect by Android, Apple Health), and real-world event partnerships. The ratio of vague assertions like ‘Success to us is helping you’ is balanced by functional ‘How-to’ content in the blog and app preview sections.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
18Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 5 1
/cms/blog/ 3 1
/cms/ 5 1
/cms/start-running/ 5 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/",
            "url": "https://runkeeper.com/cms/",
            "name": "Track your Run - ASICS Runkeeper Running Tracker App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "datePublished": "2022-12-06T16:35:29+00:00",
            "dateModified": "2026-01-23T16:53:22+00:00",
            "description": "Just like a real-life coach, the ASICS Runkeeper app will help you set your goals, train for them, and track your progress along the way.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "width": 1984,
            "height": 1348
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/blog/",
            "url": "https://runkeeper.com/cms/blog/",
            "name": "ASICS Runkeeper Running Blog",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "datePublished": "2023-01-03T16:38:15+00:00",
            "dateModified": "2025-03-18T19:05:49+00:00",
            "description": "Our posts have you covered, whether you are new to running, looking to improve your speed endurance, or otherwise take your run to the next level.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/blog/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/blog/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/blog/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://runkeeper.com/cms/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/",
            "url": "https://runkeeper.com/cms/",
            "name": "Track your Run - ASICS Runkeeper Running Tracker App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "datePublished": "2022-12-06T16:35:29+00:00",
            "dateModified": "2026-01-23T16:53:22+00:00",
            "description": "Just like a real-life coach, the ASICS Runkeeper app will help you set your goals, train for them, and track your progress along the way.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/Home_Hero-20262.png",
            "width": 1984,
            "height": 1348
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/cms/start-running/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://runkeeper.com/cms/start-running/",
            "url": "https://runkeeper.com/cms/start-running/",
            "name": "Start Running with the ASICS Runkeeper App",
            "isPartOf": {
                "@id": "https://runkeeper.com/cms/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://runkeeper.com/cms/start-running/#primaryimage"
            },
            "image": {
                "@id": "https://runkeeper.com/cms/start-running/#primaryimage"
            },
            "thumbnailUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "datePublished": "2022-12-06T17:02:32+00:00",
            "dateModified": "2026-01-21T20:02:22+00:00",
            "description": "Through Guided Workouts for every runner, you’ll find that boost to get started and the inspiration you need for that extra mile.",
            "breadcrumb": {
                "@id": "https://runkeeper.com/cms/start-running/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://runkeeper.com/cms/start-running/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://runkeeper.com/cms/start-running/#primaryimage",
            "url": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "contentUrl": "https://runkeeper.com/cms/wp-content/uploads/sites/4/2026/01/SR-Hero-2026-1.png",
            "width": 1984,
            "height": 1288
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://runkeeper.com/cms/start-running/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://runkeeper.com/cms/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Start Running"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://runkeeper.com/cms/#website",
            "url": "https://runkeeper.com/cms/",
            "name": "ASICS Runkeeper",
            "description": "You're invited to join the Runkeeper app community and unlock your running potential.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://runkeeper.com/cms/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}