Identity & Authority: Adjust Massage – Signal Evidence & AI Readability

Adjust Massage

(https://adjustmassage.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Authority is well-established for the brand entity, but minor gaps exist for the individual practitioners. James Sylvester is identified as the founder in the schema with a 12-year track record (founded 2014), providing strong organizational authority. While therapists like ‘Hayley’ and ‘Sammi’ are named in testimonials, they lack individual ‘Person’ schema or direct links to professional certifications. The technical implementation is robust, featuring granular LocalBusiness structured data for each clinic location, which significantly reduces the BS score in this pillar.

The marketing tone is surprisingly grounded for the wellness industry. Instead of making bold, unverifiable claims of ‘life transformation’, the site uses modest assertions such as ‘alleviate the pregnancy aches and pains’ and ‘reduce musculoskeletal pain’. These claims are supported by descriptions of technical protocols, such as checking ‘movement & posture’ during the initial consultation. The disconnect between marketing ‘hot air’ and technical reality is minimal.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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            "@type": "Organization",
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            "hasPOS": {
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            },
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            "description": "Massage therapists in West Bridgford, Nottingham providing sports massages as well as Indian head, pregnancy and deep tissue massages.",
            "isicV4": "8690",
            "founder": "James Sylvester",
            "foundingDate": "2014",
            "foundingLocation": "Nottingham",
            "numberOfEmployees": "66",
            "sameAs": [
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                "http://www.twitter.com/Adjustmassage",
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            ]
        },
        "1": {
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            "image": "https://www.adjustmassage.co.uk/images/library/adjust-massage-clinic-west-bridgford.jpg",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "113 Trent Boulevard",
                "addressLocality": "West Bridgford",
                "addressRegion": "Nottingham ",
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                "addressCountry": "UK"
            },
            "telephone": "0115 8373553",
            "email": "westbridgford@adjustmassage.co.uk",
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            },
            "priceRange": "£48 - £100",
            "currenciesAccepted": "GBP",
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            "foundingDate": "2014",
            "numberOfEmployees": "28",
            "branchCode": "West Bridgford",
            "geo": {
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            },
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        "2": {
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            ],
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                "addressCountry": "UK"
            },
            "telephone": "0115 9699926",
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            },
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}
/services/pregnancy-massage/
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    },
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            "founder": "James Sylvester",
            "foundingDate": "2014",
            "foundingLocation": "Nottingham",
            "numberOfEmployees": "66",
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            },
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🛡️ Trust Signals — external proof links that back the declared identity
333Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 0 3
/services/pregnancy-massage/ 136 3
/services/back-massage/ 121 3
/services/swedish-massage/ 76 3