Ancient Extracts
(https://ancientextracts.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
There is a notable authority gap regarding the expertise behind the ‘expertly extracted’ and ‘rigorously tested’ claims. No named founders, researchers, or herbalists are identified with Person schema or sameAs links, leaving the brand as a faceless Organization entity. While the founding date of 2023 is transparently disclosed in the schema, the technical implementation lacks external authority markers like certifications or professional registry numbers.
The most significant disconnect is the claim of being Trusted by 2M+ customers found in the clean_text image references. Given the 36-month lifespan of the brand and the niche nature of ceremonial matcha and shilajit resin, this claim functions as bold marketing hyperbole without a verifiable data path. Conversely, performance claims regarding the products (e.g., 100% fruiting body) are substantiated by technical nomenclature commonly used in high-quality extraction.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/collections/shop-all/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ancientextracts.co.uk/collections/shop-all#collection",
"url": "https://www.ancientextracts.co.uk/collections/shop-all",
"name": "Shop All",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 36,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ancientextracts.co.uk/products/daily-blends-collection-morning-magic-evening-elixir",
"name": "Am & Pm Ritual - Morning Magic & Evening Elixir"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ancientextracts.co.uk/products/pure-shilajit-resin",
"name": "Pure Shilajit Resin"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ancientextracts.co.uk/products/mushroom-coffee-alternative-240g",
"name": "Morning Magic Mushroom Coffee"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ancientextracts.co.uk/products/lion-s-mane-mushroom-powder",
"name": "Lion's Mane Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/tremella-mushroom-powder",
"name": "Tremella Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/chaga-mushroom-powder",
"name": "Chaga Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/cordyceps-mushroom-powder",
"name": "Cordyceps Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/reishi-mushroom-powder",
"name": "Reishi Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/evening-elixar-mushroom-cacao-240g",
"name": "Evening Elixir Mushroom Cacao"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.ancientextracts.co.uk/products/beauty-pair",
"name": "Beauty Pair Tremella & Chaga Mushroom Extracts"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ancientextracts.co.uk/products/mindful-pair",
"name": "Mindful Pair Lion's Mane & Reishi Extracts"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://www.ancientextracts.co.uk/collections/shop-all"
}
]
}
]
/pages/ae-contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.ancientextracts.co.uk/pages/ae-contact#webpage",
"url": "https://www.ancientextracts.co.uk/pages/ae-contact",
"name": "ae-contact",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"inLanguage": "en"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "ae-contact",
"item": "https://www.ancientextracts.co.uk/pages/ae-contact"
}
]
}
]
/collections/coloured-matcha/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ancientextracts.co.uk/collections/coloured-matcha#collection",
"url": "https://www.ancientextracts.co.uk/collections/coloured-matcha",
"name": "Wellness in Colour",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 9,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ancientextracts.co.uk/products/5-coloured-matcha-collection-box",
"name": "Wellness In Colour Collection Box"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-bundle",
"name": "Ceremonial Pair - Matcha & Hojicha"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ancientextracts.co.uk/products/ritual-grade-hojicha-powder",
"name": "Ritual Grade Hojicha Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/pink-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Pitaya Dragon Fruit Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/purple-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Ube Purple Yam Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/red-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Hibiscus Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/blue-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Butterfly Pea Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/indulgent-pair-matcha-ube",
"name": "Indulgent Pair - Matcha & Ube"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wellness in Colour",
"item": "https://www.ancientextracts.co.uk/collections/coloured-matcha"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2221Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 691 | 1 |
| /collections/shop-all/ | 510 | 1 |
| /pages/ae-contact/ | 510 | 1 |
| /collections/coloured-matcha/ | 510 | 1 |
Explore the other reputation pillars for Ancient Extracts
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ancient Extracts, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ancient Extracts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ancientextracts.co.uk to view the most current version of its content and see directly what this company is about and what it offers.