Ancient Extracts
(https://ancientextracts.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is primarily detected in the discrepancy between the Trusted by 2M+ customers image badge and the recorded review_count of 691. For a brand founded in 2023 (per schema data), a 2-million-customer milestone by June 2026 suggests an improbable acquisition rate that lacks external verification links. While proof_links_count is 1 (referencing lab reports), the lack of third-party review platform integration (e.g., Trustpilot or Yotpo verification) leaves the social proof in an unverified state.
Proof density is anchored by technical specifications rather than client results. Verifiable evidence includes the AAAAA+ ceremonial grade matcha rating and specific fulvic acid mentions in the shilajit descriptions. Unsubstantiated claims are concentrated in the ‘Trust’ section, where verified customer labels are applied to internal testimonials without a third-party audit trail. The site contains 8+ instances of specific technical evidence, which balances its marketing fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2221Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 691 | 1 |
| /collections/shop-all/ | 510 | 1 |
| /pages/ae-contact/ | 510 | 1 |
| /collections/coloured-matcha/ | 510 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/collections/shop-all/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ancientextracts.co.uk/collections/shop-all#collection",
"url": "https://www.ancientextracts.co.uk/collections/shop-all",
"name": "Shop All",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 36,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ancientextracts.co.uk/products/daily-blends-collection-morning-magic-evening-elixir",
"name": "Am & Pm Ritual - Morning Magic & Evening Elixir"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ancientextracts.co.uk/products/pure-shilajit-resin",
"name": "Pure Shilajit Resin"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ancientextracts.co.uk/products/mushroom-coffee-alternative-240g",
"name": "Morning Magic Mushroom Coffee"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ancientextracts.co.uk/products/lion-s-mane-mushroom-powder",
"name": "Lion's Mane Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/tremella-mushroom-powder",
"name": "Tremella Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/chaga-mushroom-powder",
"name": "Chaga Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/cordyceps-mushroom-powder",
"name": "Cordyceps Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/reishi-mushroom-powder",
"name": "Reishi Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/evening-elixar-mushroom-cacao-240g",
"name": "Evening Elixir Mushroom Cacao"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.ancientextracts.co.uk/products/beauty-pair",
"name": "Beauty Pair Tremella & Chaga Mushroom Extracts"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ancientextracts.co.uk/products/mindful-pair",
"name": "Mindful Pair Lion's Mane & Reishi Extracts"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://www.ancientextracts.co.uk/collections/shop-all"
}
]
}
]
/pages/ae-contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.ancientextracts.co.uk/pages/ae-contact#webpage",
"url": "https://www.ancientextracts.co.uk/pages/ae-contact",
"name": "ae-contact",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"inLanguage": "en"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "ae-contact",
"item": "https://www.ancientextracts.co.uk/pages/ae-contact"
}
]
}
]
/collections/coloured-matcha/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ancientextracts.co.uk/collections/coloured-matcha#collection",
"url": "https://www.ancientextracts.co.uk/collections/coloured-matcha",
"name": "Wellness in Colour",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 9,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ancientextracts.co.uk/products/5-coloured-matcha-collection-box",
"name": "Wellness In Colour Collection Box"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-bundle",
"name": "Ceremonial Pair - Matcha & Hojicha"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ancientextracts.co.uk/products/ritual-grade-hojicha-powder",
"name": "Ritual Grade Hojicha Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/pink-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Pitaya Dragon Fruit Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/purple-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Ube Purple Yam Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/red-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Hibiscus Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/blue-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Butterfly Pea Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/indulgent-pair-matcha-ube",
"name": "Indulgent Pair - Matcha & Ube"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wellness in Colour",
"item": "https://www.ancientextracts.co.uk/collections/coloured-matcha"
}
]
}
]
Explore the other reputation pillars for Ancient Extracts
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ancient Extracts, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ancient Extracts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ancientextracts.co.uk to view the most current version of its content and see directly what this company is about and what it offers.