Cheddar & District Funeral Directors
(https://www.cheddardistrictfunerals.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
A notable identity gap exists in the structured data: the WebSite schema identifies the business as Clevedon Funeral Services, while the Organization schema and on-page branding call it Cheddar & District Funeral Directors. This technical discrepancy creates a minor authority conflict. Furthermore, while the text references a 30-year history and team members like IAN, there is no Person schema or individual digital footprint to verify the professional credentials of the directors.
The site makes very few ‘performance’ claims, focusing instead on ‘service’ descriptions. The claim of being ‘affordable’ is presented alongside a specific section on Fees and Direct Cremations, suggesting transparency. There is no disconnect between the marketing tone and the demonstrated technical guidance provided in the advice sections.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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"@id": "https://cheddardistrictfunerals.co.uk/",
"url": "https://cheddardistrictfunerals.co.uk/",
"name": "Funeral Directors Cheddar | Cheddar & District Funeral Directors",
"isPartOf": {
"@id": "https://cheddardistrictfunerals.co.uk/#website"
},
"about": {
"@id": "https://cheddardistrictfunerals.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://cheddardistrictfunerals.co.uk/#primaryimage"
},
"image": {
"@id": "https://cheddardistrictfunerals.co.uk/#primaryimage"
},
"thumbnailUrl": "http://cheddardistrictfunerals.co.uk/wp-content/uploads/2019/12/nafd-logo.png",
"datePublished": "2018-09-11T10:19:50+00:00",
"dateModified": "2024-09-19T13:21:50+00:00",
"description": "For Funeral Directors in Cheddar, get in touch with us today. We offer caring and affordable services that will be tailored to your needs.",
"breadcrumb": {
"@id": "https://cheddardistrictfunerals.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cheddardistrictfunerals.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://cheddardistrictfunerals.co.uk/#primaryimage",
"url": "https://cheddardistrictfunerals.co.uk/wp-content/uploads/2019/12/nafd-logo.png",
"contentUrl": "https://cheddardistrictfunerals.co.uk/wp-content/uploads/2019/12/nafd-logo.png",
"width": 240,
"height": 234,
"caption": "nafd logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://cheddardistrictfunerals.co.uk/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
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"name": "Home"
}
]
},
{
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"url": "https://cheddardistrictfunerals.co.uk/",
"name": "Clevedon Funeral Services",
"description": "Funeral directors & service planners in Cheddar",
"publisher": {
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},
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},
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}
],
"inLanguage": "en-GB"
},
{
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"url": "https://cheddardistrictfunerals.co.uk/",
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},
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"@id": "https://cheddardistrictfunerals.co.uk/#/schema/logo/image/"
},
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}
/contact/
{
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{
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"name": "Contact Cheddar & District Funeral Directors | Affordable Funeral Services",
"isPartOf": {
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},
"datePublished": "2018-10-23T09:20:49+00:00",
"dateModified": "2024-09-19T13:59:02+00:00",
"description": "Contact Cheddar & District Funeral Directors today for more information on the services we provide. We will answer any enquiries.",
"breadcrumb": {
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},
"inLanguage": "en-GB",
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"name": "Contact"
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"datePublished": "2019-12-02T11:35:49+00:00",
"dateModified": "2023-04-27T10:36:41+00:00",
"description": "Our fleet vehicles and funeral cars will provide comfortable and dignified transport on the day of the funeral service. Contact us for arrangements.",
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"dateModified": "2020-01-20T10:59:36+00:00",
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]
}
🛡️ Trust Signals — external proof links that back the declared identity
55Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 29 | 3 |
| /contact/ | 6 | 2 |
| /fleet-vehicles/ | 5 | 2 |
| /chapel-of-rest/ | 5 | 2 |
| /help-and-advice/ | 5 | 2 |
| /what-to-do-when-someone-dies/ | 5 | 2 |
Explore the other reputation pillars for Cheddar & District Funeral Directors
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cheddar & District Funeral Directors, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cheddar & District Funeral Directors: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.cheddardistrictfunerals.co.uk to view the most current version of its content and see directly what this company is about and what it offers.