USA TODAY Co.
(https://gannett.com) 📸 Data Snapshot: May 30, 2026
Commodity Fingerprint — The Lens
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Commodity Fingerprint
Detection of industry clichés/templates.
5
Impact Weight: 15 / 100
33% Reputation
The site’s value proposition of delivering trusted journalism and being audience-led is a classic industry cliché that could be applied to any major news competitor. Phrases like meaningful work that makes a difference and propelling local businesses are generic industry slogans identified in the pattern dictionary. The heading hierarchy is highly templated, following a standard corporate boilerplate (Our brands, About us, Careers) with zero unique positioning in the top-level structure.
Commodity Fingerprint is read from the page structure first: templated copy tends to repeat the same heading patterns and shapes seen across an industry. Below is the heading hierarchy captured, then the known cliché patterns for this industry to weigh it against.
🏗️ Semantic Structure — heading hierarchy & page identity (templated vs. distinct patterns)
HOMEPAGE Home – USA TODAY Co. (https://gannett.com)
Title
Home – USA TODAY Co.
H3 Our brands
H3 About us
H3 Our impact
H3 Careers
H3 Connect with us
H3 Contact us
H6 The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award
H6 Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon
H6 USA TODAY Great American Tailgate Announced
H6 USA TODAY Sports launches Readers’ Choice Awards
H6 “One Battle After Another” Wins USA TODAY’s Movie Meter Competition
HEADING_BODY Public relations – USA TODAY Co. (https://gannett.com/pr/)
Title
Public relations – USA TODAY Co.
H3 News and announcements
H6 The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award
H6 Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon
H6 USA TODAY Great American Tailgate Announced
H6 USA TODAY Sports launches Readers’ Choice Awards
H6 “One Battle After Another” Wins USA TODAY’s Movie Meter Competition
H6 Jamie Stockwell Named USA TODAY Vice President of News
H6 USA TODAY Movie Meter Program Opens for Rating
H6 USA TODAY Announces 2026 Women of the Year
H6 Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition
H6 USA TODAY’s 38th Ad Meter Competition Opens
H6 USA TODAY Co. Announces Execution of Binding Letter of Intent with MediaNews Group
H6 USA TODAY Network Launches TODAY Californian
H6 USA TODAY Co. and Meta Announce Multi-Year AI Licensing Partnership
H6 Gannett Rebrands to USA TODAY Co.
H6 USA TODAY Launches USA TODAY PLAY
H6 SKECHERS Hot Chocolate Run Series to Feature Ghirardelli Cocoa Club
H6 USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for all Audiences
H6 Skechers Named Title Sponsor of the Hot Chocolate Run Series
H6 USA TODAY Sports Announces ALL-USA TODAY
H6 Gannett Debuts “Connecting America” on USA TODAY Streaming Channels
H6 Gannett I USA TODAY Network and Perplexity Announce Strategic AI Content Licensing Ageement
H6 Wendy Naugle Joins USA TODAY Network as Executive Editor of Entertainment
H6 Gannett and AddressUSA Announce National Real Estate Agreement
H6 LocaliQ Launches Voice AI Agent to Transform Prospect Conversations
H6 Joe Miranda Joins Gannett as Chief Technology and Data Officer
H6 Gannett Deploys Innovative DeeperDive AI Technology to Drive Digital Transformation
H6 Gannett and XPR Media Announce Agreement to Amplify Content Reach Nationwide
H6 Gannett I USA TODAY Network Joins Snowflake Marketplace
H6 2025 USA TODAY Wine & Food Experience Tour Announced
H6 USA TODAY Launches USA TODAY Acoustic
H6 USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub
H6 2025 Golfweek Tech Lab Presented by T-Mobile for Business Announced
H6 Trisha Gosser Appointed Gannett Chief Financial Officer
H6 LocaliQ Announces George Schoenstein as Chief Marketing Officer
H6 “Wicked” Wins USA TODAY’s Inaugural Movie Meter Competition
H6 USA TODAY Announces 2025 Women of the Year in Celebration of Women’s History Month
H6 Gannett Announces Asset Purchase Agreement With Hearst
H6 USA TODAY Movie Meter Opens For Rating
H6 Budweiser Wins USA TODAY’s 37th Annual Ad Meter Competition
H6 USA TODAY’s 37th Ad Meter Competition Opens
H6 LocaliQ Expands Product Portfolio Incorporating AI With Dash By LocaliQ
H6 Gannett Earns Equality 100 Award in Human Rights Campaign Foundation’s 2025 Corporate Equality Index
H6 Gannett and Reuters Launch Bundle Content Offering
H6 Inaugural USA TODAY Movie Meter Announced
H6 USA TODAY Network Wins Nine 2024 EPPY Awards
H6 Caren Bohan Appointed USA TODAY Editor In Chief
H6 USA TODAY Launches Inaugural Wine Club
H6 Gannett and BetMGM Announce Multi-Year Partnership
H6 USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll
H6 Hot Chocolate Run 2024-2025 Series Announced
H6 LocaliQ Expands Online Search Offering
H6 USA TODAY Network Wins Two Edward R. Murrow Awards
H6 Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike
H6 USA TODAY Sports Announces 2024 US LBM College Football Coaches Poll
H6 Gannett Recognized as a 2024 Diversity Impact Awards Winner by Global ERG Network
H6 2024 USA TODAY Wine & Food Experience Tour Announced
H6 Gannett and Concacaf Announce Media Content Partnership
H6 USA TODAY and The Tennessean Win Peabody Award for “States of America”
H6 The Tennessean named a 2024 Pulitzer Prizes Finalist in Breaking News Photography
H6 Gannett Recognized as one of the 2024 Best Employers for Diversity by Forbes
H6 Chief Executive Officer Mike Reed Participates in Columbia AdTech Conference
H6 Chief Executive Officer Mike Reed Participates in Mather Symposium
H6 Gannett Publishes Annual ESG Report
H6 Gannett Publishes Annual Inclusion Report
H6 LocaliQ Achieves SOC 2 Type II Compliance Certification
H6 USA TODAY Announces the 2024 Women of the Year in Honor of Women’s History Month
H6 Monica Richardson Appointed USA TODAY Senior Vice President
H6 State Farm Wins USA TODAY’s 36th Annual Ad Meter Competition
H6 USA TODAY’S 36th Ad Meter Competition Opens
H6 Gannett and Big Ten Conference Announce Media Partnership
H6 USA TODAY NETWORK Ventures Announces 2024 Legends Party with NFL Alumni Legends
H6 Reviewed Returns to CES with Second Annual AccessABILITY Awards
H6 Gannett Earns Top Score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index
H6 USA TODAY Network wins 6 EPPY Awards from Editor & Publisher
H6 Gannett and Jackpocket Announce Exclusive Agreement
H6 Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series
H6 USA TODAY Sports Launches 2023 US LBM College Football Coaches Poll
H6 The Des Moines Register Iowa Poll Partners with NBC News
H6 USA TODAY NETWORK Ventures Announces 2023 High School Sports Awards Show
H6 Chris Cho Joins Gannett as President of Digital Marketing Solutions
H6 USA TODAY Best-selling Booklist Returns
H6 Gannett Files Federal Lawsuit Against Google
H6 Gannett v. Google
H6 2023 USA TODAY Wine & Food Experience Tour Announced
H6 Terence Samuel Appointed USA TODAY Editor in Chief
H6 USA TODAY Sports Media Group and National Women’s Soccer League Announce Media Agreement
H6 Nicole Avery Nichols named Detroit Free Press executive editor
H6 Gannett Recognized as one of the 2023 Best Employers for Diversity by Forbes
H6 Gannett Awarded 2023 Gold Bell Seal for Workplace Mental Health
H6 USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season Two
H6 USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season 2
H6 USA TODAY Network and WGCU Public Media Launch ‘The Last Ride’ True Crime Podcast
H6 USA TODAY Announces the 2023 Women of the Year
H6 Gannett Publishes Annual ESG and Inclusion Report
H6 Gannett Statement in Response to Nieman Lab Story
H6 Kristin Roberts Joins Gannett as Chief Content Officer
H6 Gannett and Gambling.com Group Announce Strategic Partnership
H6 USA TODAY Network Ceases Publication of Dilbert Comic
H6 LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential
H6 The Farmer’s Dog Wins USA TODAY’s 35th Annual Ad Meter Competition
H6 USA TODAY’s 35th Ad Meter Competition Opens
H6 Gannett and Gambling.com Group Announce Strategic Partnership
H6 USA TODAY NETWORK Ventures Announces 2023 PLANTERS® Brand Legends Party with Hosts Rob Gronkowski and Vernon Davis
H6 USA TODAY Joins Social Media Platform Post as First Publisher
H6 Reviewed Launches AccessABILITY Awards Honoring the Best in Accessible Design
H6 Gannett and Sanctuary Foretell Best-in-Class Horoscopes
H6 LocaliQ Launches New Scheduling Management Software for Small Businesses
H6 USA TODAY Sports Launches 24/7 Streaming Service with SLING TV
H6 Gannett Foundation, employee groups donate $60K to non-profits
H6 USA TODAY Sports+ Launches New AR Experiences to Celebrate the 2022 World Cup
H6 ‘Coldwater Kitchen’ Documentary Premiers At DOC NYC
H6 Reviewed Announces 2022 Best of Year Awards
H6 USA TODAY Network and Gannett Foundation Announce 2022 “A Community Thrives” National Grant Recipients
H6 ReachLocal Named ‘Remarkable Vendor of the Year’ By Neighborly®
H6 Austin American-Statesman’s Manny García Named Editor of the Year from the National Press Foundation
H6 Celebrating 40 Years Of USA TODAY’S Groundbreaking Journalism
H6 LocaliQ Reveals New Logo And ‘Seize Your Potential’ Campaign
H6 USA TODAY Sports+ Is Now Available to All Network Subscribers as THE Premium Sports Destination
H6 USA TODAY Celebrates 40 Years of Journalism and Innovation
H6 USA TODAY Announces 2022 High School Sports Awards Show Hosts
H6 USA TODAY Launches States of America, a Flagship Longform Video News and Politics Show, on Streaming Channels
H6 Gannett Kicks Off Summer News Internships Focused on Diversity, in Collaboration With The Freedom Forum, Ida B. Wells Society for Investigative Reporting and Meta
H6 USA TODAY and China Intercontinental Communication Center Launch Sister Cities TV Series
H6 Vincent Cirel Joins Gannett as Chief Technology Officer
H6 Gannett Announces Strategic Organizational Restructuring
H6 USA TODAY NETWORK and Gannett Foundation Launch 2022 A Community Thrives Program
H6 Ventures Endurance Announces Alliance with GoFundMe
H6 Francesca Chambers Joins USA TODAY as White House Correspondent
H6 Imagn and National Women’s Soccer League Announce Worldwide Official Photography Agreement
H6 USA TODAY NETWORK Ventures Announces Former PGA Player Colt Knost as Host of Legends Party at the Masters
H6 USA TODAY Announces 2022 Women of the Year Honorees
H6 Gannett awarded five stars in recognition of United Nation’s Sustainable Development Goals
H6 Gannett and USA TODAY Announce 2022 America Talks Program
H6 Ventures Endurance & Warner Bros. Consumer Products Announce DC Super Hero Run Series at Participating Six Flags Theme Parks
H6 Rocket Homes and Rocket Mortgage’s “Dream House with Anna Kendrick and Barbie” Wins USA TODAY’s 34 Annual Ad Meter Competition
H6 USA TODAY NETWORK Ventures Announces Rob Gronkowski as Host of NFL Alumni Legends Party
H6 USA TODAY Launches 34th Ad Meter Competition
H6 Gannett Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index
H6 Accused Season 4: ‘The Impending Execution of Elwood Jones’ podcast is now available for USA TODAY subscribers
H6 Reviewed Launches Accessibility Category to Expand Representation for Consumers with Disabilities
H6 USA TODAY Sports Launches 2022 Ferris Mowers Men’s Basketball Coaches Poll
H6 Ventures Virtual Events Raise $500,000 for St. Jude’s
H6 Gannett journalists keep communities informed with critical COVID-19 news throughout year of pandemic
H6 Tennessean named one of ‘10 News Publishers That Do It Right’ by E&P
H6 Gannett applauds jury for acquitting reporter arrested covering protests
H6 USA TODAY Sports Media Group launches playable brackets, AR hoops experience
H6 Gannett provides vital information to Texas communities impacted by storm
H6 USA TODAY NETWORK Brings Augmented Reality to More Local Apps
H6 Courier Journal reflects on the year since Breonna Taylor’s death
H6 Rocket Mortgage Wins USA TODAY’s Super Bowl Ad Meter Competition
H6 Gannett Announces $1.045 Billion Debt Refinancing
H6 USA TODAY Launches 33rd Ad Meter Competition
H6 Gannett Announces Preliminary Fourth Quarter Financial Results
H6 Gannett Presents at the 23rd Annual Needham Growth Conference
H6 USA TODAY, Adweek join to host The Big Game Summit
H6 Gannett names Spencer Mandell executive creative director
🧭 Industry Context — common cliché & template patterns in Media, News & Publishing to weigh against
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters, breaking news first, award-winning journalism…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed, aggregated content presented as original reporting, no distinction between news and opinion…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency, press council or regulatory membership, advertising and editorial separation policy…
Explore the other reputation pillars for USA TODAY Co.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from USA TODAY Co., captured on May 30, 2026, to show how machine logic reads Commodity Fingerprint signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to USA TODAY Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gannett.com to view the most current version of its content and see directly what this company is about and what it offers.