USA TODAY Co.
(https://gannett.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits minor trust theatre with a review_count of 2 on the homepage and 18 on the PR page, which is suspiciously low for a brand of this national magnitude, suggesting these are unverified or placeholder metrics. While there are 3 proof links on the homepage, the broader claims of practicing social responsibility lack direct external validation links or downloadable transparency reports in the immediate view. Most proof is self-contained within the company’s own press releases rather than third-party audit paths.
The ratio of substance is salvaged by the extreme volume of specific H6 news headlines which name actual events, awards, and dates (e.g., MAR 16, 2026 winner of Movie Meter). However, the foundational pages (About, Impact) contain zero exact numbers, specific percentages of growth, or audited diversity statistics in the provided text. The site possesses high proof density in its news archives but low proof density in its core value proposition statements.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /pr/ | 18 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.usatodayco.com/",
"url": "https://www.usatodayco.com/",
"name": "Home - USA TODAY Co.",
"isPartOf": {
"@id": "https://www.usatodayco.com/#website"
},
"about": {
"@id": "https://www.usatodayco.com/#organization"
},
"datePublished": "2022-06-14T12:20:43+00:00",
"dateModified": "2025-10-28T15:38:02+00:00",
"breadcrumb": {
"@id": "https://www.usatodayco.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.usatodayco.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.usatodayco.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.usatodayco.com/#website",
"url": "https://www.usatodayco.com/",
"name": "USA TODAY Co.",
"description": "Audience-led and digitally-focused",
"publisher": {
"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
/pr/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.usatodayco.com/pr/",
"url": "https://www.usatodayco.com/pr/",
"name": "Public relations - USA TODAY Co.",
"isPartOf": {
"@id": "https://www.usatodayco.com/#website"
},
"datePublished": "2023-04-17T13:37:50+00:00",
"dateModified": "2023-04-28T19:03:50+00:00",
"breadcrumb": {
"@id": "https://www.usatodayco.com/pr/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.usatodayco.com/pr/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.usatodayco.com/pr/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.usatodayco.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Public relations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.usatodayco.com/#website",
"url": "https://www.usatodayco.com/",
"name": "USA TODAY Co.",
"description": "Audience-led and digitally-focused",
"publisher": {
"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
This page presents a snapshot of public data from USA TODAY Co., captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to USA TODAY Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gannett.com to view the most current version of its content and see directly what this company is about and what it offers.