USA TODAY Co.
(https://gannett.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
18
Impact Weight: 30 / 100
60% Reputation
The homepage is heavily saturated with fluff headings like H3 Our impact and H3 About us, utilizing generic power words such as mission-driven and digitally-focused without specific metrics. In contrast, the news section provides high substance, listing specific nouns like the Essentia Health Fargo Marathon and names such as Jamie Stockwell. The body substance ratio suffers in the corporate description areas, where journalism that makes a difference is stated without immediate quantifying data on reach or impact depth.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://gannett.com) Home – USA TODAY Co.
Pause Unmute [H4] Amplifying voices from across the nation, with our mission-driven journalism [H4] News & Announcements APR 30, 2026 [H6] The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award APR 29, 2026 [H6] Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon APR 27, 2026 [H6] USA TODAY Great American Tailgate Announced APR 13, 2026 [H6] USA TODAY Sports launches Readers’ Choice Awards MAR 16, 2026 [H6] “One Battle After Another” Wins USA TODAY’s Movie Meter Competition View previous posts [H3] Our brands USA TODAY Co.’s portfolio includes hundreds of brands that deliver Pulitzer Prize-winning journalism, compelling content, events, experiences and digital marketing business solutions. See our brands [H3] About us Audience-led and digitally-focused, USA TODAY Co. has been serving communities since 1924 with mission-driven journalism. Read about us [H3] Our impact USA TODAY Co. positively impacts our communities by delivering trusted journalism, practicing social responsibility, cultivating a culture of belonging, and propelling local businesses. See our impact [H3] Careers Grow your career with meaningful work that makes a difference. Join #TeamUSATODAY. See current openings [H3] Connect with us Follow us on social media to find out what’s happening at USA TODAY Co. [H3] Contact us Ask questions and share feedback – we’d love to hear from you. Get in touch
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SUB-PAGE (https://gannett.com/pr/) Public relations – USA TODAY Co.
[H3] News and announcements Apr 30, 2026 [H6] The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award Apr 29, 2026 [H6] Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon Apr 27, 2026 [H6] USA TODAY Great American Tailgate Announced Apr 13, 2026 [H6] USA TODAY Sports launches Readers’ Choice Awards Mar 16, 2026 [H6] “One Battle After Another” Wins USA TODAY’s Movie Meter Competition Mar 10, 2026 [H6] Jamie Stockwell Named USA TODAY Vice President of News Mar 04, 2026 [H6] USA TODAY Movie Meter Program Opens for Rating Mar 02, 2026 [H6] USA TODAY Announces 2026 Women of the Year Feb 09, 2026 [H6] Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition Feb 04, 2026 [H6] USA TODAY’s 38th Ad Meter Competition Opens Jan 26, 2026 [H6] USA TODAY Co. Announces Execution of Binding Letter of Intent with MediaNews Group Jan 15, 2026 [H6] USA TODAY Network Launches TODAY Californian Dec 05, 2025 [H6] USA TODAY Co. and Meta Announce Multi-Year AI Licensing Partnership Nov 04, 2025 [H6] Gannett Rebrands to USA TODAY Co. Oct 15, 2025 [H6] USA TODAY Launches USA TODAY PLAY Sep 17, 2025 [H6] SKECHERS Hot Chocolate Run Series to Feature Ghirardelli Cocoa Club Sep 15, 2025 [H6] USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for all Audiences Sep 02, 2025 [H6] Skechers Named Title Sponsor of the Hot Chocolate Run Series Aug 28, 2025 [H6] USA TODAY Sports Announces ALL-USA TODAY Aug 13, 2025 [H6] Gannett Debuts “Connecting America” on USA TODAY Streaming Channels Jul 30, 2025 [H6] Gannett I USA TODAY Network and Perplexity Announce Strategic AI Content Licensing Ageement Jul 16, 2025 [H6] Wendy Naugle Joins USA TODAY Network as Executive Editor of Entertainment Jul 07, 2025 [H6] Gannett and AddressUSA Announce National Real Estate Agreement Jun 24, 2025 [H6] LocaliQ Launches Voice AI Agent to Transform Prospect Conversations Jun 11, 2025 [H6] Joe Miranda Joins Gannett as Chief Technology and Data Officer Jun 11, 2025 [H6] Gannett Deploys Innovative DeeperDive AI Technology to Drive Digital Transformation Jun 04, 2025 [H6] Gannett and XPR Media Announce Agreement to Amplify Content Reach Nationwide Jun 04, 2025 [H6] Gannett I USA TODAY Network Joins Snowflake Marketplace May 28, 2025 [H6] 2025 USA TODAY Wine & Food Experience Tour Announced Apr 28, 2025 [H6] USA TODAY Launches USA TODAY Acoustic Apr 14, 2025 [H6] USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub Mar 24, 2025 [H6] 2025 Golfweek Tech Lab Presented by T-Mobile for Business Announced Mar 18, 2025 [H6] Trisha Gosser Appointed Gannett Chief Financial Officer Mar 03, 2025 [H6] LocaliQ Announces George Schoenstein as Chief Marketing Officer Mar 03, 2025 [H6] “Wicked” Wins USA TODAY’s Inaugural Movie Meter Competition Feb 27, 2025 [H6] USA TODAY Announces 2025 Women of the Year in Celebration of Women’s History Month Feb 19, 2025 [H6] Gannett Announces Asset Purchase Agreement With Hearst Feb 12, 2025 [H6] USA TODAY Movie Meter Opens For Rating Feb 10, 2025 [H6] Budweiser Wins USA TODAY’s 37th Annual Ad Meter Competition Feb 05, 2025 [H6] USA TODAY’s 37th Ad Meter Competition Opens Jan 27, 2025 [H6] LocaliQ Expands Product Portfolio Incorporating AI With Dash By LocaliQ Jan 07, 2025 [H6] Gannett Earns Equality 100 Award in Human Rights Campaign Foundation’s 2025 Corporate Equality Index Jan 02, 2025 [H6] Gannett and Reuters Launch Bundle Content Offering Dec 05, 2024 [H6] Inaugural USA TODAY Movie Meter Announced Nov 19, 2024 [H6] USA TODAY Network Wins Nine 2024 EPPY Awards Sep 20, 2024 [H6] Caren Bohan Appointed USA TODAY Editor In Chief Sep 16, 2024 [H6] USA TODAY Launches Inaugural Wine Club Sep 16, 2024 [H6] Gannett and BetMGM Announce Multi-Year Partnership Sep 12, 2024 [H6] USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll Sep 09, 2024 [H6] Hot Chocolate Run 2024-2025 Series Announced Sep 04, 2024 [H6] LocaliQ Expands Online Search Offering Aug 22, 2024 [H6] USA TODAY Network Wins Two Edward R. Murrow Awards Aug 12, 2024 [H6] Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike Aug 05, 2024 [H6] USA TODAY Sports Announces 2024 US LBM College Football Coaches Poll Jul 31, 2024 [H6] Gannett Recognized as a 2024 Diversity Impact Awards Winner by Global ERG Network Jul 11, 2024 [H6] 2024 USA TODAY Wine & Food Experience Tour Announced May 30, 2024 [H6] Gannett and Concacaf Announce Media Content Partnership May 09, 2024 [H6] USA TODAY and The Tennessean Win Peabody Award for “States of America” May 06, 2024 [H6] The Tennessean named a 2024 Pulitzer Prizes Finalist in Breaking News Photography Apr 29, 2024 [H6] Gannett Recognized as one of the 2024 Best Employers for Diversity by Forbes Apr 11, 2024 [H6] Chief Executive Officer Mike Reed Participates in Columbia AdTech Conference Mar 27, 2024 [H6] Chief Executive Officer Mike Reed Participates in Mather Symposium Mar 26, 2024 [H6] Gannett Publishes Annual ESG Report Mar 19, 2024 [H6] Gannett Publishes Annual Inclusion Report Mar 12, 2024 [H6] LocaliQ Achieves SOC 2 Type II Compliance Certification Feb 29, 2024 [H6] USA TODAY Announces the 2024 Women of the Year in Honor of Women’s History Month Feb 23, 2024 [H6] Monica Richardson Appointed USA TODAY Senior Vice President Feb 12, 2024 [H6] State Farm Wins USA TODAY’s 36th Annual Ad Meter Competition Feb 07, 2024 [H6] USA TODAY’S 36th Ad Meter Competition Opens Feb 01, 2024 [H6] Gannett and Big Ten Conference Announce Media Partnership Jan 24, 2024 [H6] USA TODAY NETWORK Ventures Announces 2024 Legends Party with NFL Alumni Legends Dec 18, 2023 [H6] Reviewed Returns to CES with Second Annual AccessABILITY Awards Dec 04, 2023 [H6] Gannett Earns Top Score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index Nov 06, 2023 [H6] USA TODAY Network wins 6 EPPY Awards from Editor & Publisher Oct 02, 2023 [H6] Gannett and Jackpocket Announce Exclusive Agreement Sep 15, 2023 [H6] Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series Aug 30, 2023 [H6] USA TODAY Sports Launches 2023 US LBM College Football Coaches Poll Aug 11, 2023 [H6] The Des Moines Register Iowa Poll Partners with NBC News Jul 26, 2023 [H6] USA TODAY NETWORK Ventures Announces 2023 High School Sports Awards Show Jun 29, 2023 [H6] Chris Cho Joins Gannett as President of Digital Marketing Solutions Jun 28, 2023 [H6] USA TODAY Best-selling Booklist Returns Jun 20, 2023 [H6] Gannett Files Federal Lawsuit Against Google Jun 20, 2023 [H6] Gannett v. Google Jun 14, 2023 [H6] 2023 USA TODAY Wine & Food Experience Tour Announced Jun 02, 2023 [H6] Terence Samuel Appointed USA TODAY Editor in Chief May 16, 2023 [H6] USA TODAY Sports Media Group and National Women’s Soccer League Announce Media Agreement May 03, 2023 [H6] Nicole Avery Nichols named Detroit Free Press executive editor Apr 25, 2023 [H6] Gannett Recognized as one of the 2023 Best Employers for Diversity by Forbes Apr 19, 2023 [H6] Gannett Awarded 2023 Gold Bell Seal for Workplace Mental Health Apr 07, 2023 [H6] USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season Two Apr 07, 2023 [H6] USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season 2 Apr 04, 2023 [H6] USA TODAY Network and WGCU Public Media Launch ‘The Last Ride’ True Crime Podcast Mar 17, 2023 [H6] USA TODAY Announces the 2023 Women of the Year Mar 10, 2023 [H6] Gannett Publishes Annual ESG and Inclusion Report Mar 09, 2023 [H6] Gannett Statement in Response to Nieman Lab Story Mar 06, 2023 [H6] Kristin Roberts Joins Gannett as Chief Content Officer Mar 01, 2023 [H6] Gannett and Gambling.com Group Announce Strategic Partnership Feb 24, 2023 [H6] USA TODAY Network Ceases Publication of Dilbert Comic Feb 15, 2023 [H6] LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential Feb 13, 2023 [H6] The Farmer’s Dog Wins USA TODAY’s 35th Annual Ad Meter Competition Feb 08, 2023 [H6] USA TODAY’s 35th Ad Meter Competition Opens Feb 08, 2023 [H6] Gannett and Gambling.com Group Announce Strategic Partnership Jan 27, 2023 [H6] USA TODAY NETWORK Ventures Announces 2023 PLANTERS® Brand Legends Party with Hosts Rob Gronkowski and Vernon Davis Jan 09, 2023 [H6] USA TODAY Joins Social Media Platform Post as First Publisher Dec 15, 2022 [H6] Reviewed Launches AccessABILITY Awards Honoring the Best in Accessible Design Dec 13, 2022 [H6] Gannett and Sanctuary Foretell Best-in-Class Horoscopes Dec 05, 2022 [H6] LocaliQ Launches New Scheduling Management Software for Small Businesses Nov 29, 2022 [H6] USA TODAY Sports Launches 24/7 Streaming Service with SLING TV Nov 28, 2022 [H6] Gannett Foundation, employee groups donate $60K to non-profits Nov 22, 2022 [H6] USA TODAY Sports+ Launches New AR Experiences to Celebrate the 2022 World Cup Nov 16, 2022 [H6] ‘Coldwater Kitchen’ Documentary Premiers At DOC NYC Nov 07, 2022 [H6] Reviewed Announces 2022 Best of Year Awards Oct 25, 2022 [H6] USA TODAY Network and Gannett Foundation Announce 2022 “A Community Thrives” National Grant Recipients Oct 19, 2022 [H6] ReachLocal Named ‘Remarkable Vendor of the Year’ By Neighborly® Oct 01, 2022 [H6] Austin American-Statesman’s Manny García Named Editor of the Year from the National Press Foundation Sep 15, 2022 [H6] Celebrating 40 Years Of USA TODAY’S Groundbreaking Journalism Sep 12, 2022 [H6] LocaliQ Reveals New Logo And ‘Seize Your Potential’ Campaign Sep 09, 2022 [H6] USA TODAY Sports+ Is Now Available to All Network Subscribers as THE Premium Sports Destination Jul 13, 2022 [H6] USA TODAY Celebrates 40 Years of Journalism and Innovation Jul 12, 2022 [H6] USA TODAY Announces 2022 High School Sports Awards Show Hosts Jul 08, 2022 [H6] USA TODAY Launches States of America, a Flagship Longform Video News and Politics Show, on Streaming Channels Jul 06, 2022 [H6] Gannett Kicks Off Summer News Internships Focused on Diversity, in Collaboration With The Freedom Forum, Ida B. Wells Society for Investigative Reporting and Meta Jun 28, 2022 [H6] USA TODAY and China Intercontinental Communication Center Launch Sister Cities TV Series Jun 13, 2022 [H6] Vincent Cirel Joins Gannett as Chief Technology Officer Jun 01, 2022 [H6] Gannett Announces Strategic Organizational Restructuring May 31, 2022 [H6] USA TODAY NETWORK and Gannett Foundation Launch 2022 A Community Thrives Program May 24, 2022 [H6] Ventures Endurance Announces Alliance with GoFundMe May 03, 2022 [H6] Francesca Chambers Joins USA TODAY as White House Correspondent Apr 04, 2022 [H6] Imagn and National Women’s Soccer League Announce Worldwide Official Photography Agreement Mar 31, 2022 [H6] USA TODAY NETWORK Ventures Announces Former PGA Player Colt Knost as Host of Legends Party at the Masters Mar 24, 2022 [H6] USA TODAY Announces 2022 Women of the Year Honorees Mar 23, 2022 [H6] Gannett awarded five stars in recognition of United Nation’s Sustainable Development Goals Mar 17, 2022 [H6] Gannett and USA TODAY Announce 2022 America Talks Program Mar 08, 2022 [H6] Ventures Endurance & Warner Bros. Consumer Products Announce DC Super Hero Run Series at Participating Six Flags Theme Parks Feb 14, 2022 [H6] Rocket Homes and Rocket Mortgage’s “Dream House with Anna Kendrick and Barbie” Wins USA TODAY’s 34 Annual Ad Meter Competition Feb 08, 2022 [H6] USA TODAY NETWORK Ventures Announces Rob Gronkowski as Host of NFL Alumni Legends Party Feb 07, 2022 [H6] USA TODAY Launches 34th Ad Meter Competition Jan 27, 2022 [H6] Gannett Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index Jan 25, 2022 [H6] Accused Season 4: ‘The Impending Execution of Elwood Jones’ podcast is now available for USA TODAY subscribers Jan 10, 2022 [H6] Reviewed Launches Accessibility Category to Expand Representation for Consumers with Disabilities Jan 04, 2022 [H6] USA TODAY Sports Launches 2022 Ferris Mowers Men’s Basketball Coaches Poll Mar 21, 2021 [H6] Ventures Virtual Events Raise $500,000 for St. Jude’s Mar 17, 2021 [H6] Gannett journalists keep communities informed with critical COVID-19 news throughout year of pandemic Mar 17, 2021 [H6] Tennessean named one of ‘10 News Publishers That Do It Right’ by E&P Mar 10, 2021 [H6] Gannett applauds jury for acquitting reporter arrested covering protests Mar 08, 2021 [H6] USA TODAY Sports Media Group launches playable brackets, AR hoops experience Mar 03, 2021 [H6] Gannett provides vital information to Texas communities impacted by storm Feb 18, 2021 [H6] USA TODAY NETWORK Brings Augmented Reality to More Local Apps Feb 12, 2021 [H6] Courier Journal reflects on the year since Breonna Taylor’s death Feb 08, 2021 [H6] Rocket Mortgage Wins USA TODAY’s Super Bowl Ad Meter Competition Feb 01, 2021 [H6] Gannett Announces $1.045 Billion Debt Refinancing Jan 26, 2021 [H6] USA TODAY Launches 33rd Ad Meter Competition Jan 19, 2021 [H6] Gannett Announces Preliminary Fourth Quarter Financial Results Jan 14, 2021 [H6] Gannett Presents at the 23rd Annual Needham Growth Conference Jan 12, 2021 [H6] USA TODAY, Adweek join to host The Big Game Summit Jan 11, 2021 [H6] Gannett names Spencer Mandell executive creative director
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🧭 Industry Context — common generic-claim patterns in Media, News & Publishing to weigh the text against
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters, breaking news first, award-winning journalism…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed, aggregated content presented as original reporting, no distinction between news and opinion…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency, press council or regulatory membership, advertising and editorial separation policy…
Explore the other reputation pillars for USA TODAY Co.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from USA TODAY Co., captured on May 30, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to USA TODAY Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gannett.com to view the most current version of its content and see directly what this company is about and what it offers.