USA TODAY Co.
(https://gannett.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a minor identity gap between the legacy gannett.com domain and the schema_json which identifies the entity as USA Today Co. While the site names specific executives like Trisha Gosser (CFO) and George Schoenstein (CMO) in headlines, they lack individual Person schema or direct sameAs links to confirm their professional digital footprint. The transition from Gannett to USA TODAY Co. is clearly stated in news (Nov 2025) but creates a temporary technical credibility gap where metadata and domain presence are not fully unified.
The site makes bold claims about delivers Pulitzer Prize-winning journalism and positively impacts our communities, yet the immediate textual evidence is dominated by administrative announcements rather than investigative results. There is a disconnect between the marketing tone of cultivating a culture of belonging and the forensic evidence of binding letters of intent and asset purchase agreements. The site relies on the legacy reputation of its brands to bridge the gap where specific, current impact metrics are missing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.usatodayco.com/",
"url": "https://www.usatodayco.com/",
"name": "Home - USA TODAY Co.",
"isPartOf": {
"@id": "https://www.usatodayco.com/#website"
},
"about": {
"@id": "https://www.usatodayco.com/#organization"
},
"datePublished": "2022-06-14T12:20:43+00:00",
"dateModified": "2025-10-28T15:38:02+00:00",
"breadcrumb": {
"@id": "https://www.usatodayco.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.usatodayco.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.usatodayco.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.usatodayco.com/#website",
"url": "https://www.usatodayco.com/",
"name": "USA TODAY Co.",
"description": "Audience-led and digitally-focused",
"publisher": {
"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
/pr/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.usatodayco.com/pr/",
"url": "https://www.usatodayco.com/pr/",
"name": "Public relations - USA TODAY Co.",
"isPartOf": {
"@id": "https://www.usatodayco.com/#website"
},
"datePublished": "2023-04-17T13:37:50+00:00",
"dateModified": "2023-04-28T19:03:50+00:00",
"breadcrumb": {
"@id": "https://www.usatodayco.com/pr/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.usatodayco.com/pr/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.usatodayco.com/pr/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.usatodayco.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Public relations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.usatodayco.com/#website",
"url": "https://www.usatodayco.com/",
"name": "USA TODAY Co.",
"description": "Audience-led and digitally-focused",
"publisher": {
"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /pr/ | 18 | 2 |
This page presents a snapshot of public data from USA TODAY Co., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to USA TODAY Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gannett.com to view the most current version of its content and see directly what this company is about and what it offers.