Based on 831 businesses audited.
Ghost has 18.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Ghost (ghost.org)
Ghost is a masterclass in anti-BS positioning, effectively using radical transparency (public ARR, churn, and team start dates) to neutralize marketing skepticism. It successfully bridges the gap between a high-level value prop and forensic operational proof.
Media, News & Publishing Reputation: Ghost (ghost.org)
Ghost fits the Media, News & Publishing category as a platform provider specifically designed for ‘professional publishers’ and ‘independent journalists.’ The content heavily utilizes industry-specific jargon such as ‘editorial independence’ and ‘subscriber engagement’ to align with the needs of digital-first publishing.
“The score of 84 represents minimal bullshit. The points were primarily triggered by technical gaps in structured data (Identity and Authority) and a minor reliance on industry jargon (Commodity Fingerprint), though the latter is largely exempted due to specific technical deliverables.”