Ghost
(https://ghost.org) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Despite the trust_theatre_flag being true, the site avoids typical ‘trust theatre’ by replacing generic testimonials with dated social media proof and raw financial data. The review_count is low (1-2), but the substance is verified through forensic transparency, such as listing the net churn rate (2.23%) and active customer count (29,924). The proof_links_count is technically 0 in the metadata, but the text contains high-density verifiable entities.
The proof density is exceptionally high. Across four pages, the site provides over 50 specific brand names (integrations and clients), 5+ distinct financial metrics, and a named team of over 40 individuals. This ratio of verifiable evidence to marketing assertion is significantly better than the industry average.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /integrations/ | 1 | 0 |
| /resources/ | 0 | 0 |
| /about/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-6.png",
"width": 1280,
"height": 640
},
"description": "Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more."
}
/integrations/
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/integrations/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-integrations.png",
"width": 1280,
"height": 640
},
"description": "Ghost plugins, tools & apps to integrate with your Ghost site for automation, analytics, marketing, support and much more! ?"
}
/resources/
{
"@context": "https://schema.org",
"@type": "WebSite",
"publisher": {
"@type": "Organization",
"name": "Ghost Resources",
"url": "https://ghost.org/resources/",
"logo": {
"@type": "ImageObject",
"url": "https://storage.ghost.io/c/2d/17/2d1720de-b48e-4729-8941-6f1d1300a8cc/content/images/2021/08/ghost-logo-1.svg"
}
},
"url": "https://ghost.org/resources/",
"name": "Ghost Resources",
"image": {
"@type": "ImageObject",
"url": "https://storage.ghost.io/c/2d/17/2d1720de-b48e-4729-8941-6f1d1300a8cc/content/images/size/w1200/2021/10/ghost-resources.png",
"width": 1200,
"height": 766
},
"mainEntityOfPage": "https://ghost.org/resources/",
"description": "A library of resources to help you share content, grow your audience, and build an independent subscription business in the creator economy!"
}
/about/
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/about/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-6.png",
"width": 1280,
"height": 640
},
"description": "Find out more about the non-profit organisation behind Ghost – building open source technology for the future of journalism & publishing."
}
This page presents a snapshot of public data from Ghost, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ghost: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ghost.org to view the most current version of its content and see directly what this company is about and what it offers.