Information Density: Ghost – Signal Evidence & AI Readability

Just launched: Ghost 6.0 →
[H1] Turn your audience
into a business.
Ghost is a powerful app for professional publishers to create, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.Try Ghost completely free for 14 days →
[H2] Easy site design
Complete control over your website and branding.Launch a custom website and tweak the design settings to perfectly match your brand and style.Go even further with hundreds of custom themes in our marketplace, or build your own completely custom design from scratch.Your unique brand sits front and center, while Ghost runs things in the background.Explore Ghost themes →
[H2] Advanced creator tools
Publish by web & email newsletter.An editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do.
[IMG: Rich media & dynamic cards]
[H3] Rich media & dynamic cards.
Modern publishing requires more than just words. Expand your story with image galleries, gifs, video, audio, products, info boxes, accordion toggles, downloadable files, bookmarks, and so much more.
[H3] Newsletters built-in.
Deliver posts by email newsletter to your audience, so they'll be in the loop whenever something new goes live. Segment your audience and send multiple different newsletters based on preference.
[IMG: Newsletters]
[H2] Grow your audiences
Transform those clicks into contacts.Until now, building an indie publication with memberships and subscriptions has been difficult and complicated.Ghost makes it easy, with native signup forms that turn anonymous views into logged-in members.Allow people to sign up for free, or purchase a paid subscription to support your work across monthly and yearly premium tiers.Hello, new friends.
[H2] Run your business
Manage your memberships.See who's signing up, who's paying, and what they're reading, so you can get a better understanding of your core audience.
[IMG: Native analytics]
[H3] Native analytics.
Understand what's working. Detailed engagement analytics for your audience so you can understand what content is getting the most attention, and who your biggest fans are.
[H3] Offers & promotions.
Entice new subscribers with offers and promotions to grow your business. Run a 30% discount for your first 100 subscribers, an 80%-off Black Friday sale, or a special promotion for a live event.
[IMG: Offers & promotions]
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[H2] Integrations
Works with everything.Social, referral programs, push notifications, social sharing, payment gateways, A/B testing, desktop editors, mobile apps, comments, recommendations. Yes.Explore the integrations library →
[IMG: Graph]
[H3] $100,000,000+
Revenue earned each year by publications running on Ghost, with 0% payment fees.
[H2] Publishers
A newsletter is just the startBuild your own independent media businessLearn more →
[IMG: 404 Media]
[H3] 404 Media
Technology
123K members
[IMG: Tangle]
[H3] Tangle
Politics
$281K MRR
[IMG: Platformer]
[H3] Platformer
Technology
197K members
[IMG: The Lever]
[H3] The Lever
Politics
149K members
[H2] Creators
Escape the algorithmYour audience, brand, and revenue – owned entirely by youLearn more →
[IMG: Gone With The Wynns]
[H3] Gone With The Wynns
Travel
27K members
[IMG: Creator Science]
[H3] Creator Science
Business
$39K MRR
[IMG: DESK Magazine]
[H3] DESK Magazine
Design
29K members
[IMG: Jeff Su]
[H3] Jeff Su
Productivity
15K members
[H2] Businesses
Content marketing you can measureTurn clicks into contacts with native lead gen & analyticsLearn more →
[IMG: YCombinator]
[H3] YCombinator
Business
[IMG: Kickstarter]
[H3] Kickstarter
Business
[IMG: Buffer]
[H3] Buffer
Business
[IMG: Unsplash]
[H3] Unsplash
Culture
[H2] Built to last
A product you can depend on.Ghost is open source, independent, and funded 100% by its users.No investors. No bullshit.
[IMG: Ghost screenshot]
[H2] You've been referred!
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[H4] What are integrations?→
Integrations are ways for third-party tools to enhance and work with your Ghost site. Using Ghost integrations you can connect to other platforms to help streamline your publishing workflow, automate common tasks, synchronise data, collect analytics stats, and more!
[H4] Does Ghost have plugins?→
Yes, an integration is the Ghost equivalent of a plugin, add-on, or app. Rather than installing from an app store, you can find and connect third-party tools via our integrations directory.
[H4] How do I build an integration?→
There are lots of ways to integrate with Ghost, with simple embeds, webhooks, or the full Ghost Admin API. Our integrations directory is full of examples of how third party tools and plugins can integrate with Ghost.
[H4] How do I get my integration listed in the official directory?→
The integrations directory on ghost.org is a curated list of the most popular tools and apps that work with Ghost, and is managed based on demand from our customers. It's not open to submissions at this time. If you've made an integration and you'd like to share it with Ghost users, the best thing to do is post about it on the Ghost forum.

[IMG: Create your brand: Launching a publication]

[H2] Part 1 — Building
Not sure where to begin? Dive into our tutorials and guides for people who are new to Ghost and setting up a brand new publication.
How to setup your Ghost publication
2 min read

How to publish your first post
4 min read

Building your audience with subscriber signups
2 min read

Sending email newsletters
2 min read

How to sell premium memberships
2 min read

Explore the full series →

[IMG: Create your brand: Launching a publication]

[H2] Part 2 — Publishing
Learn the techniques required to create consistently and share your creative work with the world with these ideas and stories.

The unexpected (but proven) way to find your niche
9 min read

6 types of newsletters you can start today
5 min read

A pre-publishing and post-publishing guide for new writers
8 min read

5 ways to repurpose content like a professional
7 min read

How to format a blog post: A complete guide for new writers
6 min read

Explore the full series →

[IMG: Create your brand: Launching a publication]

[H2] Part 3 — Growth
Succeeding in the creator economy means building an engaged audience who appreciate your work. These tactics will help you do that.

Content strategy for creators: How to grow your audience from 0
9 min read

The strategy successful creators use to build trust with customers
6 min read

How to get your first 100 email subscribers
5 min read

How to get your first 1,000 email subscribers
5 min read

How to leverage SEO for a membership website
8 min read

Explore the full series →

[IMG: Create your brand: Launching a publication]

[H2] Part 4 — Business
Get actionable ideas for your indie business and learn how to earn sustainable recurring revenue from your creative work.

Subscription business metrics explained for publishers
10 min read

4 questions to ask before pricing your subscription newsletter
10 min read

How to increase the open rates of your email newsletter
8 min read

Conversion strategy: Turn more readers into paid members
9 min read

How to create a valuable offer that converts
7 min read

Explore the full series →

[H2] Get trends & tips delivered to you.
A weekly roundup of emerging trends, products and ideas in the creator economy, trusted by 50,000+ readers.
No spam. No jibberjabber. Unsubscribe any time.

Wow, @Ghost is killing it today with their newsletter. It may just be me, but it seems like more time and care is being spent every week on it. If you can show me a link about my obsession I didn’t know about yet — that’s something.
2:22 PM · 13 Jun 2021

@Ghost has been my favorite company newsletter of 2022
6:21 PM · 4 Apr 2022

Ok, the Ghost newsletter is hands down the best newsletter in my inbox and it is not even close. There's not a single other one that I am going back to read or look forward to getting. Excellent job!
6:09 PM · 17 Apr 2022

[H2] We're a non-profit organisation building open source technology for modern publishing.
Ghost was founded in April 2013 by John O'Nolan & Hannah Wolfe, with a mission to create the best open source tools for independent journalists and writers across the world, and have a real impact on the future of online media.Today Ghost powers an incredible range of websites; from personal bloggers to large teams of writers and editors at some of the largest organisations in the world. We've built a sustainable business around a free core application, funded by a premium managed-service to run it on.100,000,000+Ghost installs to dateBehind the scenes, we're just a group of weird, fun-loving humans who enjoy experimenting with new technology. We believe in creating as much freedom in the world as we can, and everything we do is based on that core principle.
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
We set Ghost up as non-profit foundation so that it would always be true to its users, rather than shareholders or investors. Our legal constitution ensures that the company can never be bought or sold, and one hundred percent of our revenue is reinvested into the product and the community.As a public organisation we also believe in being transparent and accountable for everything we do, so we publish our live financial data for all to see.
ARR$10,569,037Annual Run Rate$880,753Monthly Run Rate2.23%Net churn29,924Active customers9BRequests/month100M+Installs53,583GitHub starsWe use our revenue to hire amazing developers who build really great, open softwareGreat software attracts people who are excited about using it to publish onlinePeople who want the best experience pay for our premium Ghost(Pro) platformThe Ghost(Pro) platform generates revenue for thenon-profit foundation
[H2] It's a sustainable open source model.
The more people use Ghost, the more demand there is for our paid service, the more revenue we make, the more great people we can hire to work on Ghost full-time, the better the software gets, the more people use Ghost… and so on. It's a virtuous cycle that allows us to produce open source software and release it for free.This sustainable funding model means that we don't rely on any external donations or grant funding. The Ghost Foundation is completely self-sufficient, and is able to employ a wonderful team.
[H2] The Ghost Foundation team
We've been a fully remote company since 2013, long before it was common. We've never had an office in the history of the business. These days we span 5 continents, 16 nationalities and 15 languages.
[IMG: John]
??John - Founder, CEO
May, 2013
[IMG: Hannah]
??Hannah - Founder, CTO
July, 2013
[IMG: Sarah]
??Sarah - Support
May, 2014
[IMG: David]
??David - Infrastructure
August, 2014
[IMG: Kevin]
??Kevin - Developer
August, 2015
[IMG: Aileen]
??Aileen - Developer
January, 2016
[IMG: Zimo]
??Zimo - Designer
January, 2018
[IMG: Fabien]
??Fabien - Developer
August, 2018
[IMG: Beccy]
??Beccy - Operations
August, 2019
[IMG: James]
??James - Infrastructure
August, 2019
[IMG: Sam]
??Sam - DevOps
August, 2020
[IMG: Sodbileg]
??Sodbileg - Designer
August, 2020
[IMG: Paul]
??Paul - Developer
September, 2020
[IMG: Peter]
??Peter - Product
May, 2021
[IMG: Jon]
??Jon - Support
October, 2021
[IMG: Bob]
??Bob - Support
October, 2021
[IMG: Matthew]
??Matthew - Support
October, 2021
[IMG: Joe]
??Joe - Infrastructure
November, 2021
[IMG: Filip]
??Filip - Infrastructure
August, 2022
[IMG: Chris]
??Chris - Developer
January, 2023
[IMG: Nick]
??Nick - Product
January, 2023
[IMG: Steve]
??Steve - Developer
January, 2023
[IMG: Alex]
??Alex - Partnerships
February, 2023
[IMG: Sag]
??Sag - Developer
March, 2023
[IMG: Mike]
??Mike - Developer
April, 2023
[IMG: Princi]
??Princi - Developer
August, 2023
[IMG: Erik]
??Erik - Engineering
December, 2023
[IMG: Ricardo]
??Ricardo - Infrastructure
April, 2024
[IMG: Leif]
??Leif - Engineering
December, 2024
[IMG: Troy]
??Troy - Developer
June, 2025
[IMG: Jonatan]
??Jonatan - Developer
August, 2025
[IMG: Rob]
??Rob - Developer
September, 2025
[IMG: Weyland]
??Weyland - Designer
January, 2026
[IMG: Matthew]
??Matthew - Brand
January, 2026
[IMG: Evan Hahn]
??Evan - Developer
January, 2026
[IMG: Renato Costa]
??Renato - Product
May, 2026
[IMG: Luis]
??Luis - Product
May, 2026
[IMG: Ghost Network Map]
[H3] World class team & product
Work with a group of incredible people who are unbelievably excited about the work they do and the technology they use.
[H3] Explicit freedom
Choose where you work and how you want to work. It's entirely up to you. We really just want you to be happy.
[H3] Generous paid vacation
If you don't take a minimum of a 2 week break yourself, we'll kick you out of the office in December.
[H3] All costs covered
We'll set you up with the latest Macbook Pro, a home-office stipend, and help cover a co-working space if you'd like one.
[H3] Personal development
We'll coach you to help you grow your career and cover any costs for personal development, books or memberships.
[H3] Team trips
Each year we fly everyone to the same location so we can spend a week working together and collaborating in person.Interested? See our open positions →
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[IMG: Ghost Team Photo]
[H2] The open source team
In addition to the full-time team, Ghost is also made possible by a generous group of open source contributors from all over the world who graciously volunteer their time and their code to the project.
[IMG: cathysarisky]
??Cathy - @cathysarisky
Ghost Core
[IMG: Naz]
??Naz - @naz
Ghost Core
[IMG: Kate]
??Kate - @kirrg001
Ghost Core
[IMG: Sebastian]
??Sebastian - @sebgie
Ghost Core
[IMG: Dave]
??Dave - @daviddarnes
Community
[IMG: Austin]
??Austin - @acburdine
Ghost-CLI
[IMG: Vikas]
??Vikas - @vikaspotluri123
Ghost Core
[IMG: Felix]
??Felix - @felixrieseberg
Ghost Desktop
[IMG: Vicky]
??Vicky - @vickychijwani
Ghost Mobile
[IMG: David]
??David - @dbalders
Community
[IMG: Jason]
??Jason - @jaswilli
Ghost CoreFind out how you can get involved →