Ghost
(https://ghost.org) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through named founders (John O’Nolan, Hannah Wolfe) and a comprehensive team roster spanning 16 nationalities. The only authority gap is technical: the schema_json is a basic WebSite type and lacks Person or Organization properties that would link these individuals to external digital footprints (sameAs links). As of May 2026, the team list is current, with members listed as starting in the current month.
There is no disconnect between claims and demonstrations. The site claims to be ‘built to last’ and proves it by highlighting their independent funding and public financial data. Performance claims regarding revenue generation for users are supported by listing specific members and revenue figures for marquee clients like 404 Media and Platformer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-6.png",
"width": 1280,
"height": 640
},
"description": "Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more."
}
/integrations/
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/integrations/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-integrations.png",
"width": 1280,
"height": 640
},
"description": "Ghost plugins, tools & apps to integrate with your Ghost site for automation, analytics, marketing, support and much more! ?"
}
/resources/
{
"@context": "https://schema.org",
"@type": "WebSite",
"publisher": {
"@type": "Organization",
"name": "Ghost Resources",
"url": "https://ghost.org/resources/",
"logo": {
"@type": "ImageObject",
"url": "https://storage.ghost.io/c/2d/17/2d1720de-b48e-4729-8941-6f1d1300a8cc/content/images/2021/08/ghost-logo-1.svg"
}
},
"url": "https://ghost.org/resources/",
"name": "Ghost Resources",
"image": {
"@type": "ImageObject",
"url": "https://storage.ghost.io/c/2d/17/2d1720de-b48e-4729-8941-6f1d1300a8cc/content/images/size/w1200/2021/10/ghost-resources.png",
"width": 1200,
"height": 766
},
"mainEntityOfPage": "https://ghost.org/resources/",
"description": "A library of resources to help you share content, grow your audience, and build an independent subscription business in the creator economy!"
}
/about/
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://ghost.org/about/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ghost.org/"
},
"image": {
"@type": "ImageObject",
"url": "https://ghost.org/images/meta/ghost-6.png",
"width": 1280,
"height": 640
},
"description": "Find out more about the non-profit organisation behind Ghost – building open source technology for the future of journalism & publishing."
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /integrations/ | 1 | 0 |
| /resources/ | 0 | 0 |
| /about/ | 2 | 0 |
This page presents a snapshot of public data from Ghost, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ghost: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ghost.org to view the most current version of its content and see directly what this company is about and what it offers.